Market Intelligence, Team Lead/Coordinator
A family–owned media group founded in 1912, that at first operated in print and radio broadcasting and grew into a multiplatform delivery with powerful and trusted brands, committed to quality news, information and entertainment, with advertising offices in Brazil: São Paulo, Rio de Janeiro, Porto Alegre, Bahia, Recife, Fortaleza and Brasília.Responsibilities:In this position reported to the Marketing Director, managed a team of 3 analysts and coordinated all market intelligence activities to support the board on strategic decisions. I was accountable for the market information analysis, identifying demands, trends and business opportunities.- Marketing analysts team leading and coaching;- Players analysis and monitoring;- Market environment mapping and trend reports development;- Ad hoc research projects definition and management;- Databases and research tools analysis and update;- Business opportunities analysis to product improvement;- New product launching strategies support;- Media solutions development.