Habeeb Abdulrauf Email and Phone Number
Marketing and Social Media, Website Development and Maintenance + SEO at
@
DMi Digital Marketing Agency
Kalamazoo, MI, US
Habeeb Abdulrauf's Location
Kalamazoo, Michigan, United States, United States
Habeeb Abdulrauf's Contact Details
Habeeb Abdulrauf work email
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Habeeb Abdulrauf personal email
n/a
About Habeeb Abdulrauf
Thank you for checking my profile. 😊💙As a top graduate of Kwara State University's Mass Communication department, I have seamlessly blended my academic excellence with a commitment to advancing digital media and communication. Currently, I serve as the Co-founder and Head of Digital Media at the Digital Media Innovation Agency (DMI). I lead a dynamic team crafting cutting-edge media strategies that drive remarkable business growth. My expertise spans digital media strategy, social media marketing, webinar marketing, paid advertising, search engine optimization, website development, and public relations campaigns. Under my leadership, DMI Agency has seen an 80% increase in operations and digital media service delivery, resulting in exponential revenue growth and business development. Our company has received prestigious awards, including the Africa Best Digital Media Agency Award by MEA for two consecutive years, the Best Nigeria-Pakistani Digital Marketing Strategy Company, and Best Online Personality Awards.My journey is deeply rooted in research and education. Volunteering as a research assistant at my alma mater, I have co-authored significant studies on AI in journalism, sustainable media practices, and health communication. My latest research on emojis and memes in communication is awaiting publication, showcasing my dedication to exploring new frontiers in media.With a passion for teaching, I have mentored over 200 students at Kwara State University and Novelty Polytechnic, Kishi. My teaching repertoire includes courses such as Theories of Mass Communication, Online Journalism, and New Communication Technologies, reflecting my diverse expertise and commitment to shaping future media professionals.Beyond my professional endeavours, I am dedicated to community service through my non-profit organization, Digital Gen Foundation. Since 2020, we have empowered over 1,000 students across Nigeria by enhancing their digital literacy and equipping them with essential skills for the evolving digital workforce.My work is driven by a belief in the transformative power of digital media and communication. Let's connect and explore how we can drive innovation and achieve outstanding results together.
Habeeb Abdulrauf's Current Company Details
Dmi Digital Marketing Agency
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Marketing and Social Media, Website Development and Maintenance + SEO
Kalamazoo, MI, US
Habeeb Abdulrauf Work Experience Details
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Marketing And Social Media, Website Development And Maintenance + SeoDmi Digital Marketing AgencyKalamazoo, Mi, Us
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Graduate Teaching AssistantWestern Michigan University Aug 2024 - PresentKalamazoo, Michigan, United States● Instruct 60 undergraduate students weekly in communication and community engagement course, fostering active participation in lab sessions and discussions.● Coordinate and support three lab groups of over 50 students, ensuring collaborative teamwork and academic success● Train students to deliver impactful presentations using AI-integrated tools such as Loom, Canva, and Screenpal●Facilitate hands-on training in analyzing, critiquing, and creating digital marketing campaigns using cutting-edge tech-enabled platforms.● Educate students on effective communication strategies, message design logic, and methods to manage communication apprehension.● Lead training on the nitty-gritty of academic plagiarism, APA style 7th edition citation, and referencing standards.● Grade assignments and track student participation in lab sessions to maintain academic performance records. -
Graduate Research AssistantsCommunication And Social Robotics Labs Aug 2024 - PresentUnited States -
Digital Media Strategist, Wordpress Development & Technical Maintenance + SeoDmi Digital Marketing Agency May 2023 - Present128 City Road, London, United Kingdom, Ec1V 2Nx● Develop effective media buying strategies to help businesses gain visibility and awareness on digital media● Designing media planning and crafting effective digital media campaigns● Conducting marketing research, planning and developing audience-centric marketing strategies ● Creating and implementing a digital marketing strategy to achieve business objectives and growth targets.● Establishing the company as an industry leader by hosting webinars, publishing thought leadership content, and speaking at relevant industry events.● Overseeing day-to-day operations, managing teams, and ensuring efficient workflow within the agency.● Manage budgets, allocate resources effectively, and monitor financial performance to ensure profitability and cost efficiency.● Monitor and analyse digital marketing campaigns, KPIs, and ROI to optimise strategies and drive continuous improvement.● Identifying new business opportunities, cultivating partnerships, and expanding the agency's client base.● Building a high-performing team by recruiting, training, and mentoring staff to enhance agency capabilities and growth potential.● Implementing rigorous quality control processes to ensure that all digital marketing campaigns, content, and deliverables meet high standards and client expectations.● Overseeing website development and maintenance, ensuring websites are up-to-date, secure, and optimized for performance and user experience.● Developing and executing SEO (Search Engine Optimization) strategies to improve website rankings, visibility, and organic traffic for clients.
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Co-Founder L Web Development I Digital Media StrategistDmi Digital Marketing Agency Oct 2019 - May 20233 Atabara St, Wuse, Abuja 904101, Federal Capital Territory● Spearheaded the wireframing and development of the Client's WordPress websites, resulting in a significant increase in their credibility and a remarkable doubling of their lead generation efforts.● Ensured the Clients' WordPress websites were up-to-date and well-maintained, providing daily updates to improve user experience and performance.● Demonstrated adeptness in troubleshooting technical issues with a keen eye for detail, promptly resolving any hitches.● Implemented robust optimization strategies to increase website rankings, including meta descriptions, Alt and Images tags, focus keywords, H1, H2, and H3 header tags.● Achieved 70% improvement in core web vitals, including the Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift, to enhance site speed and user experience.●Produced high-quality, SEO-optimized web content and blogs that resonate with the client's target audience and drive engagement.● Successfully integrated APIs with third-party services to improve functionality and user experience.Kept a close eye on website uptime, hosting, and databases, ensuring the site performed optimally.● Created engaging video tutorials to demonstrate client website management upon project delivery.● Developed and published compelling social media content, including graphics and text, on the company's Facebook, LinkedIn, Twitter, and Instagram pages every day.● Authored five SEO-optimized blogs per month for the company's website, effectively boosting online visibility and credibility.● Generated a substantial organic audience for the company's social media pages, including LinkedIn followers by 1000+ in a month.●Implemented comprehensive on-page, off-page, and technical SEO activities to improve the clients' website rankings and drive traffic.● Built high-quality DO FOLLOW backlinks for clients' websites on authority and Google-approved sites, achieving a remarkable 45-70 DA and PA for optimal online visibility.
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Founder And DirectorDigital Gen Foundation May 2020 - PresentAbuja, Federal Capital Territory, Nigeria● Founded a non-profit organization dedicated to empowering youth in grassroots communities across Africa through STEM education and digital-related skills● Held over 50 meetups and conferences where we trained over 1000 youth in grassroot communities on various tech skills and tools and provided them resources to learn more at their own pace● Developed and implemented training curriculum, equipping young individuals with essential skills, mentorship, and resources necessary for self-reliance and financial independence● Led a team of dedicated trainers and mentors, fostering a collaborative environment focused on enhancing the educational and skill-building experience for youth participants -
Lead Website Manager L Seo I Technical SupportRadd Llc Jul 2021 - PresentSanta Ana, California, United States● Developed WordPress website for their two brands, which helped them to enhance their sales and visibility. ● Overall maintenance and day-to-day update of the WordPress websites. ● Overseeing troubleshooting of technical issues to solve problems within a reasonable time frame.● Publishing 3 blogs weekly and Optimising the blogs' meta descriptions, readability analysis, focus keywords, Alt tags, excerpts, H1, H2, and H3 subheaders, and image optimization.● Editing, structuring and Optimising blog content for Search Engines.● Manage technical integration and APIs with third-party services like Zoho CRM forms and plugins● Monitor uptime, hosting, and databases to ensure the site is performing up to the task● Directing, coordinating and managing graphic designers who design the company's social media graphics, blog feature images, flyers and Newsletter● Make a post to their social media pages three times a week ( Instagram, Facebook and LinkedIn) -
Research AssistantUniversity Of Abuja Oct 2023 - Aug 2024Abuja, Federal Capital Territory, Nigeria● Writing literature reviews and analysis of studies on topics ranging from trauma journalism at the global level, Africa and Nigeria 2015 - 2023, media effect, and campus journalism ● Reviewing and providing feedback on undergraduate students' research papers, helping them to improve their writing and research skills● Guiding and mentoring undergraduate students on how to conduct research, collect and analyse data, and write researchReports● Collaborating and writing a contributing literature review for PhD research works● Reviewing and providing feedback on undergraduate students' research papers, helping them to improve their writing and research skills -
Graduate Research AssistantKwara State University, Malete Jan 2022 - Aug 2024Kwara State, Nigeria● Conducting extensive literature reviews for various research projects, comprehensively synthesising existing scholarly works and identifying gaps in the current research.● Collaborating with my lecturers on multiple research projects, contributing to develop research methodologies and preparing research proposals.● Training and mentoring undergraduate students on research methodologies, data collection techniques, and academic writing, enhancing their research skills and academic performance.● Contribute to the writing, editing, and formatting research reports and academic papers and preparing documents for publication in reputable journals.● Assist in preparing presentations for academic conferences and seminars, creating compelling PowerPoint presentations and other visual aids to communicate research findings effectively.● Facilitating group discussions and workshops to promote active learning and critical thinking among students. ● Provide personalized tutoring sessions for students needing extra assistance, helping them to grasp complex research methodologies and improve their academic performance.● Identifying and recommending additional learning resources to students, such as textbooks, online courses, and academic papers, to enhance their research capabilities and knowledge.● Gathering student feedback on lecturers teachings while working with them to implement improvements and address any issues raised. -
Co-FounderStarspark Aug 2020 - Oct 2023Abuja, Federal Capital Territory, NigeriaStarspark is an edtech platform empowering university students studying unconventional courses to unlock their career potentials by connecting them to successful professionals to access classified resources and opportunities in diverse industries. We help students get their foot in the door by unlocking their hidden, yet dynamic talents and learning unusual employment etiquettes, focused on giving them the competitive edge to prepare and excel in their future careers. Then, matched with a successful professional to guide, accelerate their professional growth, help to sharpen their skills and boost their confidence to seamlessly thrive in the real world, even while in school. -
Search Engine Optimization SpecialistVanityhairstudio Jun 2022 - Feb 2023Portsmouth, Nh 03801, Ushttps://vanityhairstudionh.com● Increased Vanity Hair Studio's Google Search Console impressions from 21,000 to 504,000 in 8 months.● Wrote five SEO-optimized blog posts every month to drive traffic and improve search engine rankings.● Restructured Vanity Hair Studio's website to improve on-page SEO, resulting in higher search engine rankings and increased organic traffic.● Conducted in-depth keyword research to identify high-potential target keywords for Vanity Hair Studio.● Developed and implemented a comprehensive SEO strategy to improve Vanity Hair Studio's online visibility and search engine rankings.● Improved Vanity Hair Studio's website's Core Web Vitals, improving user experience and higher search engine rankings.● Collaborated with the web development team to implement technical SEO best practices, including proper URL structure and schema markup.● Monitored Vanity Hair Studio's online presence and tracked SEO performance using tools like Google Search Console, Google Analytics, SEMrush, and Ahrefs.● Created and optimized Vanity Hair Studio's Google My Business profile, improving local search engine rankings and increasing foot traffic to their physical location.● Provided regular SEO performance reports to Vanity Hair Studio's management team, demonstrating the impact of SEO efforts on website traffic and revenue.● Helped VanityHairstudio stay ahead of the curve in a highly competitive online space.● Offered expert guidance on SEO best practices and the latest trends in search engine optimization.● Delivered measurable results and ROI for VanityHairstudio through effective SEO strategies and tactics.
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International Marketing & Website StrategistChughtaiz (Pvt) Ltd Sep 2022 - Dec 2022Lahore, Punjab, Pakistan● Spearheaded the development of a comprehensive content marketing strategy, resulting in increased engagement and conversions.● Pioneered the implementation of Instagram Reels and YouTube shorts as key content marketing tactics.● Revolutionized LinkedIn goals and activities, improving brand awareness and audience reach.● Transformed LinkedIn and Facebook overviews through expertly crafted headlines and innovative banner design concepts.● Launched a successful Pinterest page and skillfully directed traffic to their Instagram page.● Significantly enhanced website core web vital metrics by 60% through targeted optimization strategies.● Amplified LinkedIn organic viewership and audience by an impressive 80% through impactful content creation and strategic network building. -
Corporate Sales ExecutiveChughtaiz (Pvt) Ltd Jun 2022 - Sep 2022Lahore, Punjab, Pakistan● Key Account manager ● Successfully managed a portfolio of 60 key accounts within a record-breaking timeframe of two months.● Secured business partnerships with Pakistan's top 5 most prominent architects, including Kalim A. Siddiqui, Raees Faheem Associates, Syed Brothers Estate, Imtiaz Ali Associates, Jamshed Khan, Creato Group, and Raza Ali Dada.● Executed a rigorous cold-calling campaign, reaching out to over 50 potential clients and generating new leads valued at an impressive $31,089.06 in just two months.● Developed and maintained a customer lead bank, consistently generating and securing appointments with prospective clients.● Demonstrated exceptional customer service skills, utilizing persuasive and memorable quotes to convert leads into successful sales effectively.
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Graduate Research AssistantNovelty Polytechnic Aug 2021 - Jan 2022Kisi, Oyo State, Nigeria● Conducted a quantitative survey of 400 residents of Ilorin metropolis, Nigeria, to assess the role of radio as a tool for public enlightenment towards achieving a clean environment● Used SPSS to analyse the survey data and identify key factors influencing residents' knowledge, attitudes, and practices towards environmental sanitation● Found that radio plays a significant role in public enlightenment on environmental sanitation and that radio campaigns are effective in increasing residents' knowledge and attitudes towards environmental sanitation -
Honorary LecturerNovelty Polytechnic Jun 2021 - Jan 2022Kishi, Oyo State, Nigeria
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Graduate Teaching Assistant ( Nysc )Novelty Polytechnic Jan 2021 - Jun 2021Kisi, Oyo State, Nigeria● Led the instruction of mass media software course, equipping students with valuable skills for the industry● Developed students' proficiency in intermediate news writing and reporting● Fostered ethical journalism practices by training students in professional standards for news gathering, writing, and reporting● Evaluated and improved students' news writing abilities to promote their success● Guided students in the creation and management of impactful blogs● Taught students how to effectively use Microsoft Word, PowerPoint, and Access in the context of journalism operations● Provided indispensable support to staff members to ensure optimal productivity● Offered invaluable insight into the diverse career opportunities available in the field of mass communication● Spearheaded the creation of the institution's anthem and supervised the entire production and post-production process carried out by the students● Equipped students with essential Microsoft Excel skills, including functions, conditional formatting, quick analysis tools, and visualization● Trained students in various Microsoft Word techniques, such as formatting, table creation, image insertion, and footer notes.
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Content WriterIngressive For Good 2019 - Nov 2021Kwara State UniversityI write news stories, articles and and other contents under the umbrella of the organization on medium platform. -
Campus AmbassadorIngressive For Good May 2019 - Nov 2020Kwara State University● Orchestrated biweekly meetups and events, leveraging exceptional coordination and planning skills to ensure seamless execution and consistently high attendance rates.● Embodied the values and mission of Ingressive as a campus representative, elevating the organization's profile and visibility through impactful networking and community-building initiatives.● Galvanized a thriving community of tech and design aficionados on campus, fostering engagement, collaboration, and knowledge-sharing among members through dynamic programming and initiatives.● Cultivated a strong and active presence for Ingressive on campus, driving consistent participation and involvement from members through regular outreach, communication, and relationship-building efforts.● Innovated and implemented effective strategies for growing and sustaining a dynamic tech and design community on campus, providing valuable feedback and insights to Ingressive on optimising its offerings and impact.● Championed the adoption and utilization of partner platforms, APIs, and tools among community members, proactively identifying and sharing opportunities for growth and learning to ensure continued engagement and development.
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Manager, Marketing, Communications & Student RecruitmentAiesec Mar 2018 - Dec 2020Nigeria● I led and planned the first AIESEC Ilorin expansion Recruitment at Kwara State University.● I worked with my team to source, screen and recruit new LC members successfully. -
Undergraduate Teaching Assistant/ Student TutorKwara State University, Malete Oct 2016 - Dec 2020Kwara State, Nigeria● Assisted lecturers in conducting tutorial sessions for various undergraduate courses, reinforcing key concepts and aiding students in understanding complex topics.● Supported lecturers by marking exams and tests, ensuring accuracy and providing constructive feedback to help students improve their academic performance.● Provided personalized tutoring sessions for students needing extra assistance, helping them to grasp difficult concepts and improve their grades.● Collaborated with lecturers in creating and updating course materials, including lecture notes, assignments, and supplementary resources.● Led and facilitated group discussions, promoting active learning and encouraging students to engage in critical thinking and knowledge sharing.● Assisted in managing classroom logistics, including attendance tracking, scheduling, and distributing course-related information.● Mentored junior students, offering guidance on academic and career-related matters, fostering a supportive and collaborative learning environment.● Helped maintain a conducive learning environment by managing classroom dynamics and addressing student queries and concerns promptly.● Identified and recommended additional learning resources to students, such as textbooks, online courses, and academic papers, to enhance their learning experience.● Gathered student feedback on teaching methods and course content and worked with lecturers to implement improvements and address any issues raised.
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Public Relations And Communication Strategy ( Macosa )Kwara State University, Malete Apr 2019 - Nov 2020Kwara State University,Malete● Successfully led internal and external communication efforts for the Association, consistently ensuring that all messaging was clear, compelling and aligned with organizational goals.● Produced over 20 high-quality press releases for key Association programs and events, expertly tailoring content to meet specific audience needs and achieve maximum outreach.● Skillfully managed the Association's Instagram and Facebook pages, leveraging cutting-edge digital tools to increase engagement and cultivate a strong sense of community among followers.● Secured valuable sponsorship agreements for multiple Association initiatives, strategically identifying and targeting key partners to generate critical support and ensure successful outcomes.● Masterfully fostered mutual understanding among 1000 students of the Association, using expert conflict resolution and interpersonal skills to navigate complex dynamics and build strong, collaborative relationships.● Expertly developed and nurtured critical relationships with Association executives, using diplomacy and tact to defuse crises and facilitate positive outcomes for all stakeholders involved.
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Undergraduate ResearcherKwara State University, Malete Oct 2019 - Oct 2020Kwara, Nigeria
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Internal And External Relations OfficerIobe-International Organization For Business And Engineering Apr 2017 - Nov 2020Nigeria, Kwara State● Fostered Mutual Relationship between the Executive and the members of the Organization● Chaired the Management of the Organization's Instagram Page for day-to-day Posting of the Organization Events and Updated there ● Facilitated the Organization Events and Publicized the Organization in the Campus -
Marketing And Public Relations SpecialistNigerian Shippers Council Jun 2019 - Dec 2019Abuja,Nigeriahttps://shipperscouncil.gov.ng/● Planned and prepared the logistics for the events organized by the Nigeria Shipper's Council. Which are; ● 1-day Seminar for Abuja Transport and Aviation Correspondents Association● Unfair Surcharges And High Shipping Charges In West And Central African States● Courtesy visitation of Nigeria Shipper’s Council to the Minister of Transportation ● Second Quarter General Meeting of the Abuja Shipper’s Association held at the Nigerian Shipper’s Council Office in Abuja and the Sub-regional Summit, Sensitization Workshop and Joint Standing Committee of the Union of African Shippers’ Council (UASC).● Published over 300 news stories on the organization's blog, LinkedIn, Instagram, and Twitter pages. ● Grew the Organization Followers by 1000 on Instagram ● Wrote Five Press Releases for the Organization within the 3 Months of my Internship. ● Wrote and Published over one hundred and twenty (120) New stories to the Organization's Website.
Habeeb Abdulrauf Skills
Leadership
Microsoft Word
Microsoft Office
Management
Research
Video Editing
Video Journalism
Advertising
Online Advertising
Team Building
Business Relationship Management
Communication
Community Outreach
English
Instagram Marketing
Content Marketing
Public Relations
Writing
Public Speaking
Web Design
Web Content Writing
Responsive Web Design
Web Hosting
Search Engine Optimization
Seo Copywriting
Off Page Seo
Facebook Ads
Facebook Ads Manager
Habeeb Abdulrauf Education Details
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Communication (Major : Human - Machine Communication)
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Top 1% Of 250, Best Graduating Students ( Cum Laude )
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Coven WorksData Science And Artificial Intelligence
Frequently Asked Questions about Habeeb Abdulrauf
What company does Habeeb Abdulrauf work for?
Habeeb Abdulrauf works for Dmi Digital Marketing Agency
What is Habeeb Abdulrauf's role at the current company?
Habeeb Abdulrauf's current role is Marketing and Social Media, Website Development and Maintenance + SEO.
What is Habeeb Abdulrauf's email address?
Habeeb Abdulrauf's email address is ha****@****ing.com
What schools did Habeeb Abdulrauf attend?
Habeeb Abdulrauf attended Western Michigan University, Kwara State University, Malete, Coven Works.
What skills is Habeeb Abdulrauf known for?
Habeeb Abdulrauf has skills like Leadership, Microsoft Word, Microsoft Office, Management, Research, Video Editing, Video Journalism, Advertising, Online Advertising, Team Building, Business Relationship Management, Communication.
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