Manager Commercials
- Category Strategy: Built more than 35 child categories with successful revenue generated categories under major 3 parent categories in accordance with relevant user acquisition.- Portfolio Management: Oversee the entire product more than 30000 provided for the users with portfolio within assigned categories, including new product introductions, optimizations, and discontinuations.- Supplier Relationship Management: Established and maintain relationships with 200+ suppliers, negotiations, and ensured the quality and cost-effectiveness of sourced products.- Supply Chain Optimization: Implement efficient supply chain processes to minimize costs in terms of inwards, reduce lead times to 3 days and ensure product availability from business hubs all over Pakistan.- Cost Planning & Efficiency: Analyze and control costs associated with sourcing, procurement, and category management to achieve budgetary targets.- Collaborate with product teams to identify product improvements and features that can contribute to growth.- Launched 2 clothing brands Kaameh, Layan and in shoes 2 brands Myttika, Laira to have revenue growth- Increased retention and reactivation rate through multiple growth hacks in the span of 90 days-Ran post-analysis for all digital and on-ground campaigns, activities and promotions and adjusting our weekly growth hack plan accordingly- Effectively launched multiple non clothing categories which resulted in increasing margins
