French and free, VanillaMilk is an informative and networking web platform in the field of breastfeeding. The objective is to guide future and young parents and highlight the benevolent network around them (trained professionals, associations, lactariums, etc.).They can thus consult:• An interactive map to identify the main players throughout France,• A tool for connecting with professionals,• Some simple and objective content on breastfeeding,• Interviews with professionals,• An online store,• A podcast for mothers-to-be...The map now lists nearly 450 trained professionals, more than 100 support associations ... and 6,500 mothers across France.www.vanillamilk.fr

- Manage the eCommerce team to improve Logitech’s online sales and presence across 17 countries (6 languages) in Europe- Work very closely with top management and other internal teams such as sales, PR, marketing, product management, pricing… to ensure trust, transparency and alignement- Support the Global Head of eCommerce to create a compelling Digital/eCommerce vision and purpose for Logitech, that is aligned with all key stakeholders- Build eCommerce annual business and financial planning in Europe- Measure and report sales and marketing performance metrics on a regular basis & identify trends and insights to make recommendations to optimize spend and performance based on findings- Oversee online marketing programs strategy and activities (SEM, SEO, emails, site optimization, affiliates, display…) ran by a Marketing Digital Agency- Drive and monitor all eCommerce initiatives from idea to implementation, interfacing with the global ecommerce team on all operational, technical and execution related projects- Analize, review, recommend and create tactical changes to the channel that will drive business profitability by increasing product visibility, capturing larger average order sizes and managing margin performance while working with other Operational teams (Fulfilment, Logistics, Customer Care…).- Manage eCommerce content and build/create promotions and coupon codes in various CMS

- Manage and drive P&L for the Kodak online stores across EAMER (UK, Ireland, Germany, Austria, France, Belgium, Netherland, Italy and Spain)- Define positioning of the stores as well as pricing & promotional strategies by closely working with European & Worldwide management teams- Provide detailed reporting & analysis for marketing and sales activities to management teams- Sales forecasting for the online stores- Set up promotional activities & campaigns for each country with the help of the e-marketing manager- Optimize on-site merchandising and improve on-site platform functionality to increase conversion and average order values- Coordinate strong relationships with external partners (web, call center, fulfillment...)

- Forecast & drive sales for the online stores across EAMER (UK, Ireland, Germany, Austria, France, Belgium, Netherland, Italy and Spain)- Define pricing as well as promotional strategies and plans- Establish and drive strong relationships with relevant sales partners (internally with country organisations & externally with potential partners)- Provide detailed reporting & analysis for all online marketing and sales activities- Optimize on-site merchandising and improve on-site platform functionality to increase conversion and average order values- Manage the central online store inventory

- Building, training and coaching a new solid inside sales team- Team management, operating and problem-solving of the team to achieve the required sales targets- Ensuring the planning, reporting and analyzing of activities and sales figures as well as forecasting- Identifying new opportunities and lead sources for business development- Offering solutions and suggestions for process and sales tools improvement to European management and marketingKey achievements:- Evolution of the average team revenue per month: 183K€ in 2009 vs.366K€ in 2010 (increase by 100%)- Improvement of sales processes and team efficiency

- Follow-up on leads generated by field sales, service and marketing in order to reach the annual sales targets for the Inside Sales product group in France (promotion & sales of products below 30K€)- Establishing and driving strong relationships with target customers, dealers and especially field salesKey achievements:- Evolution of the revenue for France: 755K€ in 2006, 1M€ in 2007 (+34%), 1.2M€ in 2008 (+18%)- Very successful integration within the French sales & service organization

Responsible for the launch of a new Wella US brand "Clairol" in hairdressing salons: prospection of new customers and creation of business relationshipsKey achievements:- Creation of 32 new customer accounts