• Demonstrated commercial acumen, identified/tracked customers in Contracting market • Raised market share by increasing sales to contractors. Contributed to office sales of SR 200 million yearly. Increased territory sales by prospecting clients including Aramco, Sabic• Introduced new proprietary tech (Round HVAC ducts) into the market, and closed significant deals through quoting and pre-qualification submittals• Leveraged on listening, closing skills to optimize sales results. Committed to customer service, adding new customers while retaining existing accounts

• Drove cross-functional coordination with the Production Planning, Customer Service Engineering and logistics teams• Production Planning: Improved production workflow by planning/prioritizing fabrication• Customer Service: Supervised complex handling of client concerns (≈ 40 simultaneous projects). Exceeded customer satisfaction consistently. Streamlined logistics operations for domestic delivery and export. On time, on budget of about 300 deliveries/month • Quality System: Set up QMS ISO 9001:2015 hence reduced drastically quality failures by addressing root causes, corrective/preventive actions and internal audit. Improved material inspection methods by liaising with Quality and Production.

• Held responsibility for Sales during critical 2009 world economic crisis. However improved sales in 2010 by 45% (Y/Y) by closing major deals through identifying projects opportunities • Attending presentations at sport federations in Switzerland. Acquired extensive knowledge, Arranged corporate bi-lingual presentations to Mega projects decision makers and secured deals. Supported pre-sales and post-sales company products.• Built up customer relationships at different levels for business development and boomed Construction Chemicals sales through dealers Key Account Management

Steered sales presentations to generate opportunities, promote products services and collect market intelligence as part of a customer strategy & marketing campaign. Visited ≥ 100 consultant for awareness and knowledge about product range. Arranged dozens of sales events. Verifiable success specifying products. Expanded market opportunities. Held responsibility of direct B2B sales and managing office staff triggering a sales turnover of ≈ SAR 15 million yearly

Launched a rapidly growing family business, created and run budgets, analyzing financial data dealt with payment types (L/C’s), Business Planning, Forecasting. Closed deals with suppliers, hired staff, elaborated a marketing plan for shop-within-a-shop formats for merchandise assortments display. Implemented a new product line in the Supermarket segment. Successfully secured wholesale deals at trade exhibitions.