Current Corporate Branding, PR & Marketing director of DCA Holding International, in charge of strategic planning and execution management for branding, PR, sale and marketing activities of all clients and DCA Holding image. • Strategic Planning: Market research and define target audience for brands, create brand's story angle, key message, from then on build marketing and sale directions accordingly• Marketing: Develop yearly key campaigns and brand's marketing calendar. Conceptualize, plan and execute implementation of activations (both digital and offline), promotions and events on a timely manner. Manage sub-contractors and agencies performances and KPIs. • PR: Conceptualize, plan and implementation of PR launches, press kits, releasesCurrently also acting as Account Director of DCA Holding International, responsible for managing client’s demands and achieving KPIs. Achievements: • Successfully planned and executed branding and marketing strategy for Yu Tang, built T.O.M.A for the brand as "the first Taiwanese tea house in Vietnam" with craft boba. Raised number of likes on fanpage to 10,000 people 3 months after launching. • Yu Tang commercial video went viral: https://goo.gl/ESwzxM

• Design and set up business concept • Build TIW facilities and set up working location• Design service offers, pricing, and manage operations workflow • Direct all branding and marketing communications activities • Design and execute online course projects, which contributes stable incomes to TIW up til now

Account Management: • Market research and gain deep understanding of clients' needs and demands • Manage clients' campaign purpose and expectation to align with company's execution and performance • Manage client's budget and KPIs Campaign Planning and Execution:• In charge of overall planning and pitch ideas to clients • In charge of overall communication with clients and devise a final strategy campaign • Execute and monitor campaign execution performance, ensure that campaign's KPIs are achieved • Work with clients to resolve conflicts and challenges during execution processAchievements:• "Employee of the Year" in 2016• Managed and executed an integrated campaign between Admicro and Vinaphone, one of the three main telecommunication service providers in Vietnam

Social Media:• Tripled the number of likes on Rue des Chats facebook in one year, raised the number of average organic reach by 1000. • Executed social media sales/promotion and PR strategies for the monthly ready-to-wear line, which directly affected the sale of promotion events. Content Development:• Developed and produced new images types to support sales, which are street style, style guide photos and NEW IN photos. Average sale raised by 1.5 times. • Produced media kit for sales presentations and all images materials of the brand, including products photos, lookbook, campaigns. • Co-developed ideas in editorials projects with creative director. Event:• Organized the exclusive launch for VIPs and fashion influencers of Ho Chi Minh outlet in May 2014. • Organized Rue des Chats Spring/Summer 2015 Collection show at ELLE fashion show 2014, which was reviewed in detailed by 7 top-traffic news channels and got the most coverage after show. Customers Relationship Management:• Developed and executed customers relationship management strategy for VIP, regular and new customers. • Developed and executed CRM strategy for strategic partners.

Social Media:• Developed and executed all social media activities. • The first to live-update a book launch in Singapore via facebook with the hashtag #oursweetkitchens and #haicanbepngotngao. The book was written by the two founders of Kitchen Art. Content Development:• Co-developed ideas for image and video materials with production team. Event:• Organized the launch of Our Sweet Kitchens – a cookbook by Chi Anh Dao and Hoang Anh Nguyen, the two founders of Kitchen Art – in Singapore. • Organized the launch of Hai Can Bep Ngot Ngao – Vietnamese version of Our Sweet Kitchens – in Vietnam. • Developed and organized monthly open house event for Kitchen Art. Customers Relationship Management:• Developed and executed customers relationship management strategy for regular, new and potential customers.

Social Media:• Developed and executed all social media activities, which attracted 10,000 likes in the first month and 45,000 likes in the first year. • Executed PR strategies, raised the number of content hashtag-ed #thekafe to 5,000 in the first year, the number of content hashtag-ed #thekafevillage to over 300 in the first month. Content Development:• Developed ideas for image and video materials with production team. • Produced content about food and drinks nutritions, what is special behind each dish. Event:• The first to organize a tasting event before official launch in Hanoi, attracted over 70 dine-in guests. • Organized the tasting event for the KAfe Village – the KAfe second outlet – opening, attracted over 500 registrations to join the launch and over 100 dine-in guests.

Social Media:• Developed and executed all social media activities. • Executed social media sales/promotion and PR strategies.

- Feature writer for a weekly column named Nhung Trai Tim Dang Lon (Growing Hearts) and news session.

• Organized logistics for the event• On-site manager of the event

Thien Than Nho is a print magazine for readers at the age of 8 to 13 years old.