Cheng Li

Cheng Li Email and Phone Number

Building new things, building a team. @ TidalWave
Cheng Li's Location
New York, New York, United States, United States
Cheng Li's Contact Details

Cheng Li work email

Cheng Li personal email

About Cheng Li

Cheng Li is a Building new things, building a team. at TidalWave. Colleagues describe them as "Cheng was one of the best new graduate hire FreeWheel engineering team had. In years, Cheng had been on fast track growing from an hard core engineer to a skilled people manager. After FreeWheel, Cheng joined Google and later on, founded his own company serving as CTO, traveling bw US and China. At same period of time, I was also having an adventure in Asia, setup an office in China. Given similar experience we had, we talked often. I could clearly see Cheng’s solid understanding in computer sciences, sense on people and soft skills transformed him to a great leader. If I were to start a new company, Cheng would be my perfect partner for CTO." and "I had the pleasure to work together with Cheng when he was director of engineering at FreeWheel. Although working in different areas, I'm deeply impressed by Cheng's detail-oriented, hands-on and hands-off leadership style. - Detail-oriented: Cheng handed over a component that he led when he left, and I was astonished to see the well organized documentations and code which gave me a much easier time to proceed. Grown from a software engineer, Cheng is keen in keeping his good engineering habits even after he transits into a leadership position. - Hands-on: Cheng is never afraid of a technical challenge. As the leader of his group, he never hesitates to take on the most difficult task, and devotes his time to solving the tough problems. - Hands-off: I witnessed Cheng hiring an extremely talented engineer who quickly became an Architect. Cheng obviously also was well aware of her talent, and correspondingly assigned important projects to the individual, full of trust, without looking over her shoulders or micro-manage of any sort. I would without any hesitation highly recommend Cheng for any engineering leadership opportunities and I'm very certain that he will fulfill the position very well."

Cheng Li's Current Company Details
TidalWave

Tidalwave

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Building new things, building a team.
Cheng Li Work Experience Details
  • Tidalwave
    Co-Founder
    Tidalwave Aug 2022 - Present
    New York, New York, Us
  • Minimum Viable Llc
    Business Owner
    Minimum Viable Llc Aug 2022 - Present
  • Better
    Senior Director Of Software Engineering
    Better May 2021 - Apr 2022
    New York, Ny, Us
    Lead Better's Marketplace(PPE, Capital Markets) and Origination(LOS) Engineering.My team built the pricing engine(PPE) for Better that's 10x faster, more scalable, and with higher product quality than the million $ per year alternative previously used.Keep developing the internal LOS system to support the fast product ramping up and bring more aspects of loan origination in-house.Grow the team to fit the business need in 2021 and retained core talents during the downturn of 2022.
  • Google
    Software Engineering
    Google Apr 2020 - Apr 2021
    Mountain View, Ca, Us
    Work in Cloud Bigtable team in GCP.Helping GCP customers understand Cloud Bigtable performance and optimize usage.Integrate Cloud Bigtable with open source frameworks and other GCP components to provide full suite data services.
  • Atlas Protocol
    Co-Founder & Cto
    Atlas Protocol Apr 2018 - Apr 2020
    San Francisco, California, Us
    Leverage the decentralized & incentivized tech ecosystem for a solution to address both user data protection and advertising optimization.* Built a full-stack engineering and product team in 6 months, managing multiple teams and partners.* Architected product roadmap and tech stack(https://stackshare.io/atlas-protocol/tech), created a Cloud-native/Blockchain-native team with agile best practices.* Delivered the first version of our product in 3 months.* Participated in fundraising for the seed round led by SBCVC(Softbank China Venture Capital), Baidu VC, DHVC, etc.https://www.crunchbase.com/organization/atlas-protocolhttps://www.coindesk.com/softbank-baidu-lead-3-million-funding-for-ex-googlers-crypto-startuphttps://atlasp.io
  • Sophon Llc
    Partner
    Sophon Llc Nov 2016 - Feb 2019
    A self bootstrapped business exploring Artificial Intelligence's possibilities in the professional art industry. The product combined a few different accelerated style transfer neural networks with pixel scaling to help artists creating inspirational works and scale their sizes to fit outdoor spaces and fashion clothing.Invested funding and technical skills in building this product, launched as a cloud-based service.The product had attracted multiple paying customers from the US and Europe, customers including fashion designers, comic book authors and professional painters.
  • Google
    Software Engineering
    Google Jan 2017 - Apr 2018
    Mountain View, Ca, Us
    "OK Google, read my book."Launched Google Play Books audiobook product on Google Assistant.Leading efforts on large-scale data pipelines, Knowledge Graph integration, Speech Biasing, GDPR compliance.Worked with teams across the US continent, Europe, and Asia to deliver our product to 70+ countries.Help incorporate an acquired team into Google culture and practice.
  • Freewheel
    Director Of Engineering
    Freewheel Aug 2013 - Jan 2017
    New York, Ny, Us
    Scaled FreeWheel US engineering team to the next level.* Oversees data integrations with all customers across the globe.* Lead engineering collaborations between New York and Beijing engineering offices in infrastructure improvement and API integrations.* Recruited talents across multiple channels, scaled the New York engineering organization from 2 people to 30+ people in less than 2 years.* Improved the hiring process, working closely with the HR team and brought in vendors. * Architected engineering practices including capacity planning, CI/CD, production monitoring, testing infrastructure, tech support tools.2015.3 - 2016.3:FreeWheel NYC R&D team tech lead Owner of FreeWheel cable VOD metadata management API, working with integrations using Cablelabs, SCTE-130, smpte standards.R&D projects initiator, created internal Golang library for FreeWheel as well as writing technical articles promoting Golang within the organization.Contributed to multiple open source projects2013.8 - 2015.3:Lead of video live stream stitcher team.Launched the world's first HTTP Live Streaming(HLS) based live stream ad stitching service with major sports broadcasters, serving dynamic selected video ads into live streams into mobile devices.Oversaw joint research project with VIP-DASH lab in ICST Peking UniversityGenerating significant revenue with a small and agile team.
  • Freewheel
    Senior Software Engineer
    Freewheel Jul 2009 - Jul 2013
    New York, Ny, Us
    Building and improving the MRM ad decision engine with C++ on Linux platform which scales to hundreds of instances and serve over half a billion ad impressions per day.Built the MRM server side stream stitching service for dynamic ad insertion into mobile video content across multiple mobile platforms(iOS, Android) using different video streaming technologies(HLS, HSS).It was one of the world's first industrial solutions to support dynamic ad serving in adaptive live video streaming and earned FreeWheel some decent respect from Apple HLS team while improving their HLS specs.Large volume log data processing and data auditing.
  • Ibm
    Intern For Extreme Blue Program
    Ibm Jul 2008 - Oct 2008
    Armonk, New York, Ny, Us
    Work in a project group of 4, provided consulting service to China Life(the biggest insurance company in China) on e-Commerce technology, system operation, and information security.Part of IBM Extreme Blue Intern Program
  • Baidu, Inc
    Intern R&D Engineer
    Baidu, Inc Mar 2006 - Jul 2006
    Beijing, Cn
    Building Baidu Union/UP system

Cheng Li Education Details

  • Peking University
    Peking University
    Computer Science
  • Peking University
    Peking University
    Computer Science

Frequently Asked Questions about Cheng Li

What company does Cheng Li work for?

Cheng Li works for Tidalwave

What is Cheng Li's role at the current company?

Cheng Li's current role is Building new things, building a team..

What is Cheng Li's email address?

Cheng Li's email address is li****@****ail.com

What schools did Cheng Li attend?

Cheng Li attended Peking University, Peking University.

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