Hadar A. Email & Phone Number

New York, Ny, Us

United States

Developed and implemented marketing strategy to create clear positioning for PHCbi brand products, enhance brand awareness and increase lead generation in addition to continuing to support growth strategy.• Managed the marketing team and worked together to identify and address gaps in the marketing operation including digital infrastructure, content, customer life cycle, journeys creation, SEO and paid media strategy.• Worked in collaboration with the product team to define a new process for product launch.• Established ongoing communication with stakeholders internally and externally to break silos, promote collaboration and increased brand awareness.• Managed an annual budget of over $5M. Accomplishments: • Conducted a workshop to identify and implement a process for new product launch, implemented on LiCellMo, a new CGT related product.• Signed one global pricing agreement with Lonza in collaboration with the European team, two additional agreements with key pharma accounts are in process.• Launched three campaigns including an innovative campaign positioning PHCNA as a key player in the life science industry.

New York, United States

Continued supporting and developing PHCNA growth strategy based on VOCs feedback, focusing on a target list of 80 global pharma key accounts.• Developed collaborative relationships with Europe and Japan to better position PHCbi as a turnkey solution provider for global key accounts.• Kicked off an account tailor approach utilizing BlueSheets to penetrate competitive key accounts and gain market share in the Biopharma sector. • Focused on customer awareness through leading PHCNA representation at bio-associations (i.e. Mas BIOCOM, NYBIO Eastern Bio associations), customers , and incubator spaces (i.e. Biolabs, Lab Central etc.) to drive business.• Worked with an advertising agency to define clear differentiating messaging and positioning leading to a national campaign targeting biopharma decision makers.Accomplishments:• Signed national master service agreement with Pfizer. • Closed strategic partnership with Lab Central, incubator space in Boston, three additional partnerships in process.• Established PHCbi as main vendor for cold chain storage and incubation for Biolabs.• Increased revenue from emerging markets by over 90%.

United States

Created and executed high-growth strategy using common structure principles and practices based on Lean Focus method, to drive aggressive sales goals over a five year period. This included six cross organizational projects, focused primarily on supporting growth in the Biopharma sector. • Voice Of the Customer (VOC) - Implemented a new process within PHCNA and PHC Japan to gain better understanding of decision makers' pain points, needs and wants within the BioPharma sector as a tool to build an effective account penetration approach. • PHCbi Academy - Worked with internal teams to develop and launch a certification training program online to drive product knowledge and soft sales skills for the sales team with persona-specific content.• Commercial performance measurements - Developed and implemented multiple matrices driving operational efficiency, visibility and accountability. i.e. lagging and leading KPIs, bowlers and dashboards.Accomplishments:• Increased Biopharma sales nationwide by 20% over prior year.• Launched first three training modules for soft sales skills as well as products modules in collaboration with the product team.• Successfully launched sector based bowlers, to enable common reporting and planning tools for the Americas.• Conducted more than 80 VOCs with Biopharma customers including Takeda, BMS, Pfizer, and Moderna.

Northeast

Researched, defined and implemented competitive market strategy, sales goals and pipeline for the Northeast territory to enhance brand awareness, increase market share and surpass company sales targets.• Leveraged marketing expertise and product knowledge to build company-wide sales development tools, designed to promote unique selling points and increase brand awareness.• Oversaw relational, financial, and operational facets of high volume opportunities in both academic and key pharma accounts such as Moderna and Pfizer.• Developed and led a cross organizational process utilizing the CRM to generate an accurate forecast.• Defined and implemented pricing strategy to resolve channel conflict.• Coached and led a team of five members.Accomplishments:• In year one, exceeded sales goal by 24%.• In year two, increased Pharma/Biotech sales by 54% in the Northeast book of business and generated 16% of the revenue from new accounts.

7 World Trade Center

Plan and execute monthly marketing initiatives to support company’s user acquisition and revenue goals, including digital campaigns, internal communications of success stories, and external product education tools.• Design and implement tools to encourage client engagement such as promotional offers, marketing collateral, and consistent updates of each client’s and community’s performance, i.e. number of followers, revenue trends, etc. • Research and develop new revenue streams via collaborations with local media outlets, real-estate firms, and PTAs to increase brand exposure and customer base. • Lead a team of four direct reports.Accomplishments:• Achieved 98% sales growth during the second half of 2018, totaling $2M.• Achieved over 70% growth in new customers month over month for a year.

Greater New York City Area

Responsible for all sales, marketing, business development activities rooting from lead generation through opportunity close using a formal selling approach combined with creative ideas to tackle a competitor’s primary account.• Served as the primary point of contact to a territory of 600 accounts with a combined annual sales of $3M. • Coordinated prospecting, product strategy, and pricing incentives with 50+ manufacturer partners.Accomplishments:• Developed and implemented market strategy, resulting in a 14.5% increase in annual sales. • Initiated bi-monthly promotional events to build brand and manufacturer rapport which increased annual sales of select promotional products by up to 34%.

Greater New York City Area

From a drafted business plan to a successfully operating small business, this position incorporated identifying relevant target audiences, setting pricing strategy, identifying and implementing marketing tools and building strong collaborations with developers and real estate owners.• Established legal agreements, price lists and efficient communication workflows optimizing occupancy rate to 85%-90%.• Performed conflict resolution customer support to ensure customer satisfaction resulting in a 96% positive satisfaction score. Accomplishments:• Developed the company web site to increase qualified leads by 25%. • Brought the company to profitability in less than a year. • Increased business activity by 100% through collaboration with additional property managers.

Developed a bi-monthly line of selected silhouettes including color palettes and fabrics for five separate accounts.

Bnei Brak Israel

Developed and executed marketing activities to break into new international markets and expand current markets.

Rananana Israel

From branding and positioning to a complete market strategy, this position incorporated all possible aspects of increasing sales by utilizing marketing tools.

Mba, Masters In Business Administration

Exchange with SDA Bocconi Specialization in International Marketing & Management Deans Honor List

Certificate Program, Life Coaching

Training program to drive personal and organizational success

Mba, Business Administration

International Exchange program, MBA

Ba, Business Management, Communication & Journalism B. A. Honors

Deans Honor List (two consecutive years)