Hadas Spektor work email
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Experienced growth strategist, passionate about helping the people behind innovative B2C & B2B startups and SMBs shape the future. My guiding principle throughout my career has always been to choose positions that combine numbers and people, specifically - positions that enable me to use numbers to help people. By applying this data-informed approach to business insights as well as work processes, I've spent the last decade effectively formulating and scaling revenue-generating strategic initiatives that have improved customer experience and product adoption across multiple brands and industries.Have hands on experience in: industry research, data analysis, CRO (conversion rate optimization), PPC, SEM, SMM (social media marketing), SEO, email marketing, content marketing and content writing for online platforms (websites, blogs, newsletters, Facebook, Twitter, Google, LinkedIn).
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Director Of GrowthRyze BeyondTel Aviv District, Israel
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Head Of MarketingSternum Oct 2023 - PresentTel Aviv District, IsraelSternum is a patented embedded runtime security & fleet observability solution that helps manufacturers of critical systems across industries (medical, industrial, aerospace and defense, etc.), maintain device resilience against known and unknown threats. -
Co-Founder & Hostהמג׳נגלות - פוד על אמהות וקריירה Jan 2024 - PresentIsraelThe "HaMejangelot" podcast is a platform for women to share their experiences, normalize the various challenging aspects of balancing parenting & work, and to provide practical tips that could help the rest of us.Each episode on the podcast is a short conversations between myself, my co-host, Jud, and our guest for the episode, about juggling motherhood and careerhood. -
Head Of MarketingJuno Journey Jan 2022 - Oct 2023Tel Aviv, IsraelJuno Journey is a learning and development platform that provides personalized learning interventions throughout the employee lifecycle, empowering employees to grow professionally while helping companies maximize the hidden potential in their human resource.In charge of all marketing strategy, overseeing:>Inbound lead gen>Demand gen>Conferences>Brand recognition & awardsand more -
Analytical Lead | Head Of Lifestyle & WellnessFacebook Jan 2020 - Dec 2021Tel Aviv - Jaffa, Tel Aviv District, IsraelWorked with wellness startups that create fitness, nutrition and mental wellbeing solutions, on planning and executing strategic business growth initiatives. -
Analytical LeadFacebook Jul 2017 - Dec 2019Dublin City, County Dublin, IrelandOwned all aspects of advertiser growth on Facebook through holistic strategic business consultancy, data analysis and creative ideation.
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Digital Marketing ConsultantFreelance Business And Marketing Consulting Jun 2015 - Dec 2021Provide businesses and marketing guidance to early stage start-ups and SMBs to support the development of their story, value proposition and growth plan
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Global Business Insights And AnalyticsWochit Jan 2016 - Jun 2016Greater New York City Area• In 2016 my role expanded to a company-wide analytics position, providing business insights and identifying growth opportunities for the B2B business line, on top of the B2C side I had previously focused on• Mapped the customer journey and identified the major churn contributors in product and communication. Provided improvement recommendations for improved internal cross-departmental workflow and reduction in churn for US market.• Designed and then built the company's first customer-facing activity report automation tool using VBA, reducing report creation time for customer service & sales reps from 2-3 hours per report to less than 1 minute -
Head Of B2C Performance MarketingWochit Jul 2015 - Jun 2016Greater New York City Area• Established all paid and organic digital marketing activities and in charge of all B2C online acquisition efforts, event tracking and marketing analytics• Managed one web developer and a content marketing agency • Grew the user base by over 400% QoQ by methodologically and continuously testing new creative concepts and target audiences, optimizing ads and funnel based on early results and scaling activity once performance is stable• Tripled number of videos produced by users on the platform by collaborating with product management and changing user flow, messaging, design to ensure that the in-product experience is completely aligned with the pre-signup expectations
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Performance Marketing ManagerEtoro Nov 2013 - Jun 2015Tel Aviv Area, IsraelManagement of large-scale PPC acquisition and retargeting campaigns for desktop and mobile on Facebook, Twitter, Google, Youtube, Taboola, Outbrain and Yahoo Gemini.Responsibilities included: Creating multiple campaigns on a daily basis and analyzing the data accumulated to optimize results, writing/editing content in English, identifying successful targeting groups, troubleshooting product and tracking issues with developers and growth hackers, creating unique images with designers and localizing content with regional desk managers.Additionally, I worked closely with other departments and external partners to identify new acquisition growth opportunities. -
Founder, Chief Content MarketerMarketu Mar 2010 - Dec 2013Haifa, Israel-Supported SMBs in their digital transformation through consultation and marketing content development- Employed 3 writers, empowering each to take full ownership of the content direction of a different customer category (Service providers, aggregator sites, agencies)- My team was producing & editing over 50-100 pieces of content a week
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Research, Writing And Editing For United Nations PublicationResearch Writer, Freelance Jan 2013 - Aug 2013• Paper subject: Agricultural cooperation in Israel. Aim of paper was to assist countries across the world in understanding the economic and social risks and benefits of the cooperative business model in agriculture, so that if choosing to adopt it, will know to avoid its pitfalls. Written in collaboration with economic consultant Dr. Gadi Rosenthal. http://www.fao.org/docrep/018/ar426e/ar426e.pdf • In 2014, the paper was published in the Journal of Rural Cooperation, 42(1) 2014: 1-29
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Research Assistant - Marketing, Entrepreneurship And InnovationTechnion - Israel Institute Of Technology Oct 2011 - Nov 2012HaifaAssisted on two research papers, one in the field of marketing and the other in the field of entrepreneurship and innovation.Responsibilities included: recruiting participants, administering phone surveys in Hebrew and in English, administering face-to-face experiments, data management and processing using Excel. -
Teaching Assistant - Advanced Topics In Marketing: Social MarketingTechnion - Israel Institute Of Technology Feb 2011 - Sep 2011TA for an advanced marketing course for undergraduate students at the Faculty of Industrial Engineering and Management. Responsibilities included: closely overseeing and consulting on several group projects in the field of social marketing, building and managing the course website and delivering weekly tutorials.
Hadas Spektor Skills
Hadas Spektor Education Details
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Economics And Management
Frequently Asked Questions about Hadas Spektor
What company does Hadas Spektor work for?
Hadas Spektor works for Ryze Beyond
What is Hadas Spektor's role at the current company?
Hadas Spektor's current role is Director of Growth.
What is Hadas Spektor's email address?
Hadas Spektor's email address is ha****@****hit.com
What is Hadas Spektor's direct phone number?
Hadas Spektor's direct phone number is +4474884*****
What schools did Hadas Spektor attend?
Hadas Spektor attended Technion - Israel Institute Of Technology, Technion - Israel Institute Of Technology.
What skills is Hadas Spektor known for?
Hadas Spektor has skills like Online Marketing, Sem, Seo, Research, Ppc, Economics, Social Media, Microsoft Excel, Entrepreneurship, Facebook, Marketing Strategy, Social Media Marketing.
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