Hadas Spektor Email & Phone Number

Tel Aviv District, Israel

Tel Aviv District, Israel

Sternum is a patented embedded runtime security & fleet observability solution that helps manufacturers of critical systems across industries (medical, industrial, aerospace and defense, etc.), maintain device resilience against known and unknown threats.

Israel

The "HaMejangelot" podcast is a platform for women to share their experiences, normalize the various challenging aspects of balancing parenting & work, and to provide practical tips that could help the rest of us.Each episode on the podcast is a short conversations between myself, my co-host, Jud, and our guest for the episode, about juggling motherhood.

Tel Aviv, Israel

Juno Journey is a learning and development platform that provides personalized learning interventions throughout the employee lifecycle, empowering employees to grow professionally while helping companies maximize the hidden potential in their human resource.In charge of all marketing strategy, overseeing:>Inbound lead gen>Demand gen>Conferences>Brand.

Tel Aviv - Jaffa, Tel Aviv District, Israel

Worked with wellness startups that create fitness, nutrition and mental wellbeing solutions, on planning and executing strategic business growth initiatives.

Dublin City, County Dublin, Ireland

Owned all aspects of advertiser growth on Facebook through holistic strategic business consultancy, data analysis and creative ideation.

Provide businesses and marketing guidance to early stage start-ups and SMBs to support the development of their story, value proposition and growth plan

Greater New York City Area

• In 2016 my role expanded to a company-wide analytics position, providing business insights and identifying growth opportunities for the B2B business line, on top of the B2C side I had previously focused on
• Mapped the customer journey and identified the major churn contributors in product and communication. Provided improvement recommendations for improved internal cross-departmental workflow and reduction in churn for US.
• Designed and then built the company's first customer-facing activity report automation tool using VBA, reducing report creation time for customer service & sales reps from 2-3 hours per report to less than 1 minute

Greater New York City Area

• Established all paid and organic digital marketing activities and in charge of all B2C online acquisition efforts, event tracking and marketing analytics
• Managed one web developer and a content marketing agency
• Grew the user base by over 400% QoQ by methodologically and continuously testing new creative concepts and target audiences, optimizing ads and funnel based on early results and scaling activity once performance is.
• Tripled number of videos produced by users on the platform by collaborating with product management and changing user flow, messaging, design to ensure that the in-product experience is completely aligned with the.

Tel Aviv Area, Israel

Management of large-scale PPC acquisition and retargeting campaigns for desktop and mobile on Facebook, Twitter, Google, Youtube, Taboola, Outbrain and Yahoo Gemini.Responsibilities included: Creating multiple campaigns on a daily basis and analyzing the data accumulated to optimize results, writing/editing content in English, identifying successful.

Haifa, Israel

-Supported SMBs in their digital transformation through consultation and marketing content development- Employed 3 writers, empowering each to take full ownership of the content direction of a different customer category (Service providers, aggregator sites, agencies)- My team was producing & editing over 50-100 pieces of content a week

• Paper subject: Agricultural cooperation in Israel. Aim of paper was to assist countries across the world in understanding the economic and social risks and benefits of the cooperative business model in agriculture, so.
• In 2014, the paper was published in the Journal of Rural Cooperation, 42(1) 2014: 1-29

Haifa

Assisted on two research papers, one in the field of marketing and the other in the field of entrepreneurship and innovation.Responsibilities included: recruiting participants, administering phone surveys in Hebrew and in English, administering face-to-face experiments, data management and processing using Excel.

TA for an advanced marketing course for undergraduate students at the Faculty of Industrial Engineering and Management. Responsibilities included: closely overseeing and consulting on several group projects in the field of social marketing, building and managing the course website and delivering weekly tutorials.

Master Of Science - Ms, Economics

Thesis title: "Social status on social networking sites - A comparative analysis between three social status measures" Thesis aim.

Bachelor Of Arts - Ba, Economics And Management

As part of my degree I collaborated on a seminar paper in which we examined the possible effects of introducing a foreign exchange market.