Online Advertising Manager
CurrentDirect the development, production, and implementation of marketing strategies using experience in the industry. This is supported by record-breaking revenue and marketing objectives year-over-yearKey member in growing our clientele to over 50 Dealer Google Adwords Accounts including the landing page development, print, email, and paid advertising. Ads include targeted pay-per-click campaigns to help bring leads. I work with clients to make sure their page is unique and can increase lead generation.Work with key stakeholders to determine the business’ goals, segmenting the audience through key-words and interests, managing the creative team in providing proper assets (e.g. copy, images, videos), creating campaigns and coding conversion tracking for all campaigns. Use a data-driven approach to improve the KPI’s of websites and print marketing to identify opportunities and maximize ROI. Index includes open rate, click-through-rate, conversion rate, and cost-per-conversion of all marketing programs.