Hadeer Abdelhameed Email & Phone Number

Egypt

Cairo, Egypt

• Led Codashop marketing activities and campaigns for Egypt and Nigeria. Launched 6 campaigns in Nigeria, contributing to 10%+ increase in revenue.
• Established content strategy for Egypt and Nigeria through creative and copy localization as well as working with local content creators and influencers. The new strategy increased organic engagement for social media.
• Revamped influencer strategy in Egypt by switching from twitch live streamers to Tiktok and Meta influencers and utilizing their content in digital marketing. Influencers content doubled forecasted conversion for.
• Led “Coda branded items” campaign with call of duty mobile in Nigeria, working with the agency to plan and launch offline activation as well as online content across platforms. Doubled revenue month over month during.

Cairo, Egypt

• Worked with agency and design director to establish brand guidelines and launch new visual identity. Launched brand playbook aligning Jumia’s stakeholders.
• Liaised with the Paid online team launching display campaigns including through planning creatives and copy, as well as reporting performance. Launched 5 regional campaigns as well as regional evergreen content across.
• Managed campaign PMO with agency, supporting the country heads of brands with local timelines and localizing regional creative strategy. Launched 2 pan africa campaigns (Jumia 10th Anniversary and Black Friday)
• Supported country heads of brands in developing innovative strategies to increase the penetration of the Jumia brand in their markets. Launched rebrand of Jumia’s pickup station and drivers swag in 3 markets.

Cairo Governorate, Egypt

• Launched KOL function in Jumia, merging all 3rd party marketing (affiliates, Partners and Influencers). Worked with product manager and a team of developers launching in-house KOL management and reporting tool.
• Led a team of Regional and Country KOL managers establishing digital acquisition and engagement strategy, surpassed forecasted revenues by 15%+ of during Black Friday 2021.
• Launched a full retention and Communication plan to acquire, engage and retain KOLs through CRM strategy and automation. Acquiring and retaining 300+ influencers and 1000+ Affiliates and partners over 2 years.
• Launched “creators network” a hybrid model between influencers and affiliates, enabling micro influencers to promote Jumia’s discount codes. The creator network surpassed forecasted revenues by 30%+ during the first.

• Established Influencers regional strategy and launched KPIs model including (installs, acquisition, reach and revenue).
• Hired Jumia’s first influencers management tool (Upfluence) as well as Jumia’s first social media tool (Social Studio). Led contract negotiations and signing as well as onboarding country social media and influencer.
• Led regional team establishing social media strategy and revamping Jumia’s social media guidelines. Launched new KPIs and content pillars aligning with Jumia’s brand strategy.
• Launched brand influencers collaborations on Jumia to increase conversion rate by supporting markets to launch influencer campaigns for Mac cosmetics in Nigeria, Daniel Wellington and L’Oreal in Egypt as well as Yves.

• Established social media strategy for Jumia Egypt, establishing communication calendar and leading a team of social media specialists to improve followers growth, engagement and traffic over 2 years.
• Led digital content planning execution with production team for 4 campaigns per year.

• Launched and managed Jumia Egypt’s first blog (Jumia Chic), increasing organic traffic share and Establishing mutual benefits partnerships between Jumia and key brands (Asfour and L’Oreal) through blog content.
• Worked on 4 events (Jumia Anniversary, Jumia Chic Launch, Jumia Geek Launch and Jumia Asfour awards) with 100+ guests including budgeting, and sponsorships.

• Executed campaign research and analysis process. Conducted monthly sales and after sales analysis as well campaign forecasting and reporting.
• Worked with digital agency to launch FB app for complaints and suggestions significantly shortening social media customer service SLA.

Smart Village, Cairo-Alex Road

Bachelor'S Degree, Organizational Behaviour & Human Resources And Marketing Management

Highschool