As the Executive Head of Business Partnerships at Al Arabia OOH, I am leading a team of industry experts in developing and implementing a comprehensive framework to drive strategic partnerships. Under the direct guidance of the CEO, We onboard and integrate new partner organizations, primarily focused on mega projects, fostering strong collaborative relationships. My team and I ensure seamless partner management, including regular communication, metrics tracking, conflict resolution, and identifying growth opportunities. By establishing clear metrics for partnership performance, our aim is to contribute to the company's overall business success.

After Leading a successful tender submission for Riyadh Airport, was appointed General Manager of the Airport Business Unit to spearhead the project. Within six months, I led the team to achieve over 100 MSAR in sales, establishing a strong partnership with Riyadh Airports Company and setting up the foundation for a full digital transformation for advertising assets. My expertise in both commercial and technical aspects facilitated the securing of multiple contract renewals. I successfully managed a team of 20+ individuals, ensuring efficient operations and project delivery.

• Led and managed successful submissions for mega projects: - Largest OOH advertising tender in the world (10 year concession for Riyadh city) - King Khaled International Airport (10 year concession) - Led the initial strategy and operation plan for Boulevard times square screens (BLVD city)• Contributed extensively to the launch of Ain Al Arabia in Saudi Arabia, a subsidiary of Al Arabia Outdoor advertising.• Operated with a strong and ongoing focus on delivering data-driven Digital OOH experiences to allow clients to engage with their audiences through the best tech on the market.• Led the delivery of top-notch technologies in the Digital OOH advertising field with an emphasis on malls, mixed use developments, and the private sector.• Oversaw the creation and delivery of a full Digital OOH journey for visitors while enhancing and adding value to their experience.• Achieved substantial success by driving significant increases in footfall, brand exposure, and revenue by performing key activities.• Leveraged extensive expertise and experience in growing the entity from 3 concessions to over 40 in 3 years while furnishing support with tech product development.• Served in an integral role by presiding over and directing a wide range of key business development activities at the group level.

• Played a key role by overseeing and kicking off the media and tech combination and the media department.• Charged with presiding over a wide range of tech solutions and media sales for the group to maximize revenue.• Directed key operations of the sales function of the company to generate and maximize revenue growth while meeting sales targets.• Performed extensive research and analysis into market trends, customer needs, and competitor activities to identify key opportunities.• Led the establishment of key performance indicators (KPIs) to assess the performance of the sales team and individual sales representatives.

• Oversaw and directed various local and international sales activities for advertising sales across 27 airports in Saudi Arabia.• Supervised and directed the operations of a team of 16 sales representatives and regional heads across 4 different cities.• Searched for, identified, and capitalized on a wide variety of key sales leads and opportunities to maximize sales and revenue.• Navigated the negotiation and closing of pricing agreements and contracts through communication and relationship building with key personnel.• Led the creation and development of sales plans and forecasts to develop and establish performance targets.

Headed the sales division in Riyadh and KSA Central Region along with International Sales.

Handled project specifications with End-Users & Advertising agencies, trained distributors & printing houses' sales teams & production teams, handled technical inquiries, organized seminars, exhibitions, closed deals with distributors.Gathered Market Data in order to establish the infrastructure for marketing activities in the Middle East Region from scratch.Participated in the Sign & Graphic imaging middle east in 2009.Participated in the Sign & Graphic imaging middle east in 2010 where held the responsibility of booth manager for MACtac.Met and presented MACtac to more than 230 Direct/indirect potential & existing clients Participated with HP distributor Egygrafx in Cairo & presented opportunities with MACtac self-adhesive digital printing media & the new latex technology along with HP's principal technical consultant-Sign & Display EMEA, and Regional LFP business manager - MEA.Presented the first MACtac Certified converter in KSA after preparing the certification contract & the process of implementation.Participated in the FESPA 2010 show in Messe, Munich.