Paramount Land is the property arm of PT Paramount Enterprise International (Paramount Enterprise), one of the leading private property & lifestyle company in Indonesia.Paramount Land engages in township development, integrated mixed-use developments, real estates, and warehousing. Paramount Land`s first and significant project in township development is Gading Serpong township, an urban township situated just outside of Indonesia`s capital city Jakarta, set in a green environment with an abundance of natural lakes. It is strategically located as it is connected to the Jakarta-Merak toll road with close proximity to the country`s foremost airport Soekarno-Hatta International. Paramount Land has built a good infrastructure and complete facilities such as: hospital, commercial areas, hotels, restaurants, schools, universities, public transportation, security, sport and recreation as well as green public spaces in Gading Serpong township.Responsibilities :Manage Various Paramount Gading Serpong's Products from District Scale Development, Commercial area, High-end residential area & Offices1. Strategic Planning and Execution:- Develop and implement comprehensive marketing strategies aligned with the company's goals and objectives.- Oversee the creation of annual marketing plans, budgets, and forecasts.- Monitor market trends, competitor activities, and customer insights to inform strategic decisions.2. Marketing Campaigns and Initiatives:- Plan and execute multi-channel marketing campaigns, including digital, social media, print, and events.- Oversee the creation and distribution of marketing materials, such as brochures, newsletters, and advertisements.Achievements: • Executed multiple successful campaigns resulting in 100% product sellout• Multiple major international awards from property Guru, BCI and many others

• Paramount Petals is a ±400 Ha township development, strategically located in Jakarta West. As master planned by AECOM, this integrated development supports the “one-stop living” concept that combines residential, commercial and business spaces, education and healthcare facilities as well as entertainment areas in a strategic location within a green environment.Responsibilities :• To generate leads from online and offline Marketing campaign & Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness including SEO, SEM, etc• Manage Various Paramount Petals Project from Township Scale Development, Landed House, Commercial, Shophouses & OfficesAchievements: • Held Major Events from Launching, Groundbreaking, City Branding Events which successfully attracted thousands of visitors to Petals• Multiple major international awards from property Guru, BCI and many others

Ciputra Group is one of the TOP Developer in Indonesia & leading international developers, has developed more than 130 projects in 48 cities and 5 projects abroadOver the past three decades, Ciputra Business Group has successfully developed more than 100 projects in 44 cities in Indonesia. The Group makes its name known and keeps leading position in the industry by choosing strategic locations for the development of self-contained urban communities which combine residential areas with shopping centers and commercial and industrial zones, and complete with transportation and communication infrastructures, and public services and facilities to support the necessary for people living, working, schooling, exercising and relaxing. Through partnerships, the group has quick grown into Vietnam, Cambodia, Indian and China.Responsibilities :• Coordinate with more than 10 projects in Ciputra Group SH1 to support all the Marketing Strategies, Digital Marketing, PR & Collaterals• To generate leads from online and offline Marketing campaign & Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness including SEO, SEM, etc• Develop PR strategies, campaigns, and initiatives to improve pubic perception of company.• Manage Various Ciputra Project spread across throughout Indonesia from Township Scale Development, Landed House, Apartments, Shophouses, Offices, Malls & International Property Organization Campaign (FIABCI)Achievements: • Successfully develop & Revamp digital marketing in Ciputra Group Projects especially CitraGarden Group via Social Media Paid Ads, Activate SEO & SEM to Increase in total Leads, Followers & Engagement• successfully upgrade the visual standard for each marketing collaterals such as Logo, Master Brochure, etc• Successfully develop Digital marketing infrastructure in Ciputra Projects SH1 such as Website, Live Chat/Chatbot, Lead Pages, Active Campaign, etc

Responsibilities :• To recommend, plan and deliver an integrated marketing communications strategy that • Enhances brand equity in achieving its company objectives • Plan and execute marketing campaign through web, SEO/SEM, marketing database, email or social media to generate brand awareness and leads to help achieve the business result;• To generate leads through social media strategies that convert to sales• evaluating competitor’s digital marketing strategies and creating plan to overtake them• Developing, executing and monitoring ATL, BTL marketing activities• Ensure that all project & campaign are consistent with brand guideline, timeline, strategies and plans within the estimated budgets.• Develop media relations strategy, seeking high-level placements in print, broadcast and online media• Develops a comprehensive PR plan per quarter along with agency• Organize, assist and implement marketing events, including Customer Gathering, Media Gathering, Agent Gathering, Launching, Topping Off, etc.Achievements: • successfully develop & revamp digital marketing aspect at The Lana Apartment that leads to sales• successfully held a Gala Dinner event at Grand Hyatt (Full Table & achieved more than targeted unit sold)

• Sister Company from TBIG, one of the largest telecommunication tower provider in Indonesia, Provident Development is a Nationwide Real Estate Developer, envisions and executes progressive, well planned and successful developments that bring positive change to the communities they serve. Responsibilities :• Supervises Sales & Marketing Teams for PDB and USP to our Property products• Develops, manages and implements creative, effective and successful annual marketing Communication & sales plans with the chain marketing strategy and annual market plan and budget• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them• Taking care of everything from SEO, SEM, Google, and Facebook to Social Media Marketing• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.• Develop PR strategies, campaigns, and initiatives to improve pubic perception of company.• Ensures in co-ordination all Department that the company’s image is maintained at high standard• Coordinate details of events such as corporate events, media gathering, sales & marketing Gathering, customer gathering and others• Undertake any other responsibilities assigned from the CEOAchievements: • Successfully held a media gathering that was attended by more than 40 Top Media in Indonesia for a new developer.• Launched The First & the only Superblock Project Near Bandara Soetta Including Apartment, Mall, Shop Houses & Hotel• Successfully held a topping off event for the 2nd Tower of Bandara City• Succesfully ReBranding Bandara City from unknown n irrelevant brand to becomes a brand that is more associated with the target market that we are headed.• Groundbreaking events on PV Mall and Bandara City, attended by government officers, stakeholders and crowds

• Pondok Indah Group is a Premium Name in Property Fields, With the spirit and philosophy “Commitment to Excellence”, Pondok Indah Group developed the rubber plantation with the size of around 460 Ha into the most prestigious and complete residential complex and commercial area in Indonesia.• The Windsor Apartment is the latest project from Pondok Indah group, a Premium High-End Concept Living.Responsibilities :• Manage all jobs in multiple stages from pre-press to production in Pondok Indah Group with each of its Product• Execute a succesful Marketing Plan for Corporate & all units• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness• Manage global agency and media relationships for paid digital media, SEO, CRM, Google, and Facebook• Develop PR strategies, campaigns, and initiatives to improve pubic perception of company.• Coordinate details of events such as corporate events, media gathering, sales & marketing Gathering, customer gathering and othersAchievements: • Tower-1 90% Soldout, and in March 2013 we set the record for sales since its launched, Tower-2"Signature" already Launched April 2013.

U-Residence Apartment is the latest product from PT. Supermal Karawaci (Salim Group), one of the most demanded apartment unit in Karawaci residence.Responsible:- Manage all jobs in multiple stages from pre-press to production- Controlled Communication department, including marketing and promotion, event organizing, Concepting, brainstorming, dealt directly with clients, sent proofs and specs for approval, visual quality checking, Final Artwork for printing process.- Designing all the visual elements that mall requires; Flyers, Brochures, Customer & Tenant Newsletter, Marketing Calendar, Signages, Ads, Logos, Marketing tools, Stationeries (Namecard, Envelopes, etc), Stages, Decorations, Tent Card, Vouchers, Coupons, Greeting Card, Invitation, Shopping bags, Posters, Baligho, Vertical Banners, Giant Banners, Billboard, etc.- Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.• Develop PR strategies, campaigns, and initiatives to improve pubic perception of company.• Keep effective control of budgets• Coordinate details of events such as media gathering, sales & marketing Gathering, customer gathering and others- Basically to increase or impacting not just the sales number, but also the awareness of the branding itself to the highest level in the current field in property area.Achievement: Organizing U-Residence Tower-2 Launching, and all open unit SOLDOUT!

All about Branding, Image, Events, Visual quality & consistency.

• My role is:- Manage all jobs in multiple stages from pre-press to production in Pluit Village witheach of its Product- Marketing, Advertising and promotion- Event Concepting & Organizing- Visual Branding- All the Marketing Tools