Award winning Creative Director with 15+ years experience in branding and advertising.Leading a double life as an adman, and a graphic designer. I like how words can look like. After my BA in Industrial Design and starting a short career as a product designer – mainly working on consumer products and packaging – I moved on to do branding and advertising work for anything from small start-ups and big enterprises. At the same time, became part of Warsheh; one of the most popular Graphic Design names in the region, working with Amman’s cultural scene, exhibiting work, designing tees and posters. Went on to win a few awards for my work on Jordan's national airline, as a team lead in Memac Ogilvy – the biggest ad agency in town at the time. Moved on since to the place I’m in now. Managing the creative team at .Pomelo, the creative practice under APCO Worldwide - an agency that grew from 5 to 50 employees in a couple of years - My role is to lead this awesome team of 35+ creatives across 3 countries to do great work, get out of their way, and to bridge the gap between what people used to call traditional PR and Creative.