Hadley Perry Email & Phone Number

Sales & Marketing Strategies ▪ Relationship Management ▪ Revenue & Market Share GrowthBuilding long-term customer relationships is my expertise. With more than 10 years of progressively responsible experience in the strategic planning, design and leadership of winning sales, marketing, and business development programs—I have consistently delivered strong and sustainable revenue and profit growth.Highlights of my achievements include:► Designed, developed, and led sales training efforts, for six consecutive months, with a newly onboarded distributor of Folio Fine Wine Partners, building brand knowledge and excitement that resulted in 1,300% growth in one product line over a three-year period. ► Partnered closely with distributors to identifying opportunities for growth in key accounts and market sectors, overcoming challenges associated with the COVID-19 pandemic to achieve revenue and profitability goals in a five-state territory for Folio Fine Wine Partners. ► Secured an exclusive win for Premier Beverage Company—as the sole provider of products (wine) at a new restaurant, nurturing a year-long relationship with a former on-premise buyer who transitioned through multiple roles before launching his own venture. ► Established a trusted partner relationship with a key account, housing the largest private wine cellar in the world, earning a coveted weekly appointment with the head buyer—driving significant growth for Premier Beverage Company through strong organization skills, a commitment to follow-through, and inventory management. ► Earned a reputation as a relationship builder, and valued resource with customers, partners, and sales teams, leading to referrals and recommendations, recruitment opportunities, and recognition as a subject matter expert. My success lies in my willingness to learn, and to go above and beyond to provide exceptional customer service. Additionally, I offer strong qualifications in training and enabling sales teams, providing strategic market vision with focused tactical action plans, and responding to the constantly changing demands of the customer and the market. My goal is to transition from direct sales to a senior leadership role, where I can develop customer relationships and winning sales/marketing strategies to drive growth.

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  Area Sales Manager, Mid-Atlantic Region

  Folio Fine Wine Partners

  2016 - Present - Washington D.C. Metro Area

  Selected to step into a role that had been vacant for six months, my challenge was to re-ignite and drive sales growth through key distributors, and direct sales to on- and off-premise accounts in a five-state territory, comprising Washington, D.C., Maryland, Virginia, West Virginia, and Delaware. In addition to owning sales in 2k+ accounts (50 key), I partner with 14 distributors to manage pricing, programming, incentives, and inventory of 40+ product portfolios. I partner with the compliance team to manage the legal intricacies of selling alcohol in the five-state territory. I own a budget of hundreds of thousands of dollars to support marketing, education, training, and events, and I am accountable to a multimillion-dollar annual quota.Highlights of Achievements:► Drove triple-digit YoY revenue growth, leading the re-launch of two brands—developing multi-pronged sales and marketing strategies to drive sales and increase brand awareness.► Developed and nurtured relationships to create a deep-seated network of brand stewards, gaining trust and credibility with distributor sales teams, restaurateurs, and retailers.► Leveraged relationships and devised alternate solutions to in-person trainings and events—staying connected to federal and local regulations, and pivoting quickly to overcome the challenges during the COVID-19 pandemic.► Performed research and deep-dives into product history, stories, and unique characteristics, earning a reputation as a trusted resource, product expert, and brand partner.► Partnered closely with distributor business managers to manage and optimize the budget spend, allocations, and margins, consistently achieving YoY profitability goals—contributing to company-wide profitability goals during the COVID-19 pandemic.► Played an important leadership role in mitigation revenue losses and lack of inventory by accelerating the onboarding of a new distributor—following a strategic decision to terminate a tenured distributor.

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  Southern Methodist University

  Corporate Communications And Public Affairs