I founded iSOCRa to address a critical gap in the clinical research industry—the lack of knowledge surrounding advertising and digital marketing. iSOCRA is dedicated to advancing the knowledge of digital advertising and marketing within the clinical research industry, providing free educational resources to help clinical trial sponsors, CROs, and research sites improve their marketing strategies. It focuses on key areas like AI-driven targeting, brand awareness, and digital advertising campaigns, empowering research teams to effectively use modern advertising platforms such as Facebook and Google Ads. iSOCRA also emphasizes the importance of content marketing, analytics, and cost-efficient advertising to ensure that clinical trials not only reach the right participants but also maximize the return on their marketing investments.In addition to recruitment-focused strategies, iSOCRA teaches organizations how to engage potential sponsors and generate new business through personalized marketing efforts. This includes creating tailored content, refining advertising based on real-time analytics, and continuously optimizing marketing efforts to ensure long-term success. With a commitment to offering free educational support, iSOCRA helps clinical research organizations build stronger brands, develop more effective marketing campaigns, and stay ahead in the competitive clinical trial landscape.

Due Process Now (DPN) is an organization dedicated to advocating for disenfranchised men navigating Title IX and SafeSport cases. Our mission is to connect men with essential legal education, guidance, and resources to ensure they receive fair and equitable treatment in complex legal proceedings. Through tailored support, we help individuals understand their rights, prepare for legal challenges, and navigate the intricacies of Title IX and SafeSport cases. DPN serves as a critical resource, empowering men with the knowledge and tools necessary to defend themselves and achieve just outcomes.

At Clinicaltrialscan.ai, we collaborate with clinical teams to overcome enrollment challenges through precision-targeted advertising and AI-powered recruitment. By delivering pre-screened, high-quality participants quickly, we ensure faster trial success. Through our branding and marketing support, we help clinical sites and networks secure more trials. Additionally, our high-speed enrollment solution enhances their competitive advantage and strengthens their service offering, positioning them as top choices for sponsors.

We help Clinical Trial Marketing Agencies meet their clients' demands!Clinical research lead generation- aggregate potential research subjects for various clinical research trials through social media marketing (profiling of cohort to develop appropriate advertising and optimize reach and profitability is key)

NYSORA Digital (January 2023- PRESENT)I focus on driving the growth and expansion of the NYSORA Digital platform, which provides innovative education and marketing solutions for the healthcare industry. I work closely with clients in anesthesiology, critical care, pain management, and IV therapy to help them leverage our digital tools and educational resources to elevate brand awareness, improve product training, and achieve greater ROI on marketing efforts. By collaborating with cross-functional teams, I ensure that our customized content, digital advertising, and educational programs align with client goals and industry standards. The Dedham Group (May 2020-July 2020):Contracted by a New York-based pharmaceutical consulting firm to assist with a go-to-market strategy for a Major Depressive Disorder therapy product.Family Portfolio (May 2019- May 2020):Managed 3 family portfolio companies (luxury beer line, medical device company, health and wellness studio). Managed a team of 5, lead growth strategy and operations, lead manufacturing and distribution negotiations. Active search for potential investors and/or acquisition of family assets, prepare investor material and company profiles.Digital Efficiency in Orthopedics (July 2018-March 2019):Contracted by a Belgian market leader in orthopedic logistics & devices to develop a U.S. entry strategy and business model. Led team of 5 to find U.S.-based partners and clients, presented to management, clients, partners, and potential investorsGotham Consulting Partners (March 2019- May 2019):Worked on due diligence and portfolio company management assignments for private equity clients.Assessed impact of the shale gas boom and trucker shortage in the U.S. and its effect on the modes of transportation of liquid chemicals for a global market leader in the tank container transport industry.Analyzed call center operations of a prominent vehicle contract service provider to optimize inbound call processing

Worked on projects involving pricing, retail, and marketing strategy to private equity and M&ADeveloped a negotiation strategy for a market leader in skin care to increase prices at largest retail and drug accounts, which led to better merchandising and an increase in core and innovation SKU salesDeveloped an investment strategy for a private equity owned-manufacturer of dental alignment products to better position against new and existing competitors, such as SmileDirectClub and InvisalignFinancial Services practice team manager; responsible for market segmentation, analysis, and business development

Worked with a team of 3 to boost European franchise model on a global scale.European market and competitor assessment and analysis.Tested viability of transport management solutions in South America and East Asia.Developed business plans for potential roll-outs.

-Assisted in FDA trial on delayed-release analgesic agent.-Responsibilities –subject assessments, data collection, electronic data forms management.

-SUMMERS (2008-2012): Data entry and analysis, literature searches, and scientific writing for journal submissions.