HyperAir aims to give travellers the smartest way to prepare and enjoy a trip. We aim to build a travel marketplace that understands travellers' preferences and suggests them the most suitable and value-for-money solution so that they can have trip planning & booking done in one-go, saving time and effort!We are a fast growing company, we have got 100K government funding and 500K seed funding from Hong Kong Cyberport Management Company in 2018. We are a Cyberport Incubatee Company and a HKU Innovation and Entrepreneurship Hub Company.

Customer Proposition: − Develop value proposition for Prestige segment and build corresponding capabilities to support the proposition pillars through customers insight− Formulate branding campaign with Marketing to strengthen the segment proposition Customer Portfolio:− Manage customer portfolio profitability via sub-segmentation, product strategies as well as design cross-sell journey− Launch tactical campaigns to increase production penetration and maintain a healthy customer portfolio and profitabilityCustomer Journey: − Design customer journeys for effective engagement and stickinessCustomer Privileges: − Tailor different privileges, loyalty programs and events to deepen customer relationship SKY Branch and SKY RMs: − Design, develop and implement SKY Branch which is a brand new innovative channel in the bank− Establish customer migration plan, setup on-boarding and engagement journey, design product cross-sell plans and campaigns as well as clear any compliance issuesTeam Management:− Develop annual key strategies and action plans to meet Senior Management KPIs within the budget− Ensure effective team management by regular team meeting, progress update and program review− Collaborate with key business stakeholders, including frontlines, product and supporting teams on the development of implementation plan of each initiative

Strategic Planning: − Set annual budgeting and business development plan, for example to determine Citigold acquisition campaigns pipeline, monthly business target as well as acquisition channel setup− Developed content and key value of proposition for affluent segment− Identified new revenue opportunities and developed initiatives to drive quality and volumesProgram Implementation and Monitoring:− Ensured smooth execution of different projects through effective inter-departmental communication and clear program mechanism− Analyzed daily Management Information System report to monitor branch performance and program run-rate− Fine-tuned program responsively to ensure strategy competitiveness and performance− Managed expenses and accruals with focus on achieving marketing expense efficiencyBusiness Analysis:− Analyzed internal reports to study customers’ behavior such as acquisition and attrition rate, product penetration, fund-in trend, revenue per customers etc. − Analyzed market reports to conduct competitor analysis