Haeun Lee Email & Phone Number

- Execute brand/content/performance marketing- Analyze customer insights and strategic brand positioning- Plan and execute B2B2C Integrated Marketing Communications- Plan and manage owned media, and analyze data performance- Collaborate with relevant departments and lead projects- Plan brand exhibitions/eventsI have over five years of professional experience in brand marketing, focusing on strategic brand positioning, customer insight analysis, and the planning and execution of integrated marketing campaigns. My expertise spans both B2C and B2B marketing, allowing me to craft targeted marketing strategies that resonate with specific audiences. I have successfully enhanced brand awareness, strengthened customer loyalty, and maximized revenue across various online and offline marketing channels.1) Assistant Manager, IMC Team - CJ Freshway January 2021 - July 2024 (3 years 7 months) - Developed and executed B2B2C integrated marketing communications strategies - Planned and managed brand-owned media (social media channels) - Identified and executed co-marketing opportunities, managed agency relationships - Designed and implemented seasonal online and offline promotions - Planned and executed offline exhibitions and events2) Marketing Team, VAIV- performance marketer