Han Feng Email & Phone Number

中国 上海

Shanghai City, China

- SEM- Android Stores paid ads and measurement- Feeds paid app acquisition and measurement- App analytics and metrics foundation set up- Business intelligence for performance marketing campaigns

Shanghai City, China

• Worked with all PPC teams to optimize Chinese language accounts to agreed targets across search engines• Improved processes and scripts to ensure best content coverage and to seize new traffic opportunities• Found and analyzed oddities in accounts, combined data and work out solutions for timely actions• Collaborated with other marketing teams for new traffic testing, budget and cost tracking, performance report• Identified with Frontend some China site issues, worked out testing ideas and experiment monitoring• Carried out match type tests on Baidu to improve performance, restructured accounts accordingly• Maintained close relationship with Search Engines for analysis, advices and useful new products updates• Coached team members on essential tech skills and Booking PPC work philosophy

Cambridge, United Kingdom

• Analyzed China platforms (Baidu, 360, Sogou) performance to plan and support further expansion• Helped with Google account restructure to cope with keyword limits and to implement remarketing lists• Filled gaps on Baidu accounts by adding 1.3 million keywords, set up new themes to seize opportunities• Rolled out Baidu Shantou creatives with proper tests, worked out XML solutions and achieved positive results• Devised easy-to-use auto processes, including regular AM report emails and scripts for campaign settings• Analysis project: built and run model to identify under/over performing adgroups and send regular reports• Cross-team collaboration: helped with creative tests set up, regular knowledge and techniques sharing etc.• Worked with developer team for bug reports, ideas feedback, and carried out testing for fixes and new features

Cambridge, United Kingdom

• Mass generate and upload contents for new Google accounts and new templates to obtain new traffic• Carried out Bing and Baidu restructure to map to Google while adapting to platform features • Performed daily and bulk account management on all major search platforms to control ROI• Conducted analysis on account and traffic composition and performance to give and carry out to action plans• Learnt and wrote command line and bash scripts to tweak query outputs to improve operational efficiency

Beijing City, China

Major job on Deal Desk for copper cathodes, also had exposure to future trading.- Processed trading documents, handled banking affairs- Paired transaction documents, kept records of Profit and Loss and Volumetric position - Devised an auto document-generating and printing system, serving complex needs of providers, payments etc.- Developed a tool to pair terminated contracts, auto updating statements of PnL

Beijing City, China

Worked in a team on client bank's Internal Capital Adequacy Assessment Process- Made compliance checklist on the requirements for capital adequacy and ICAAP construction- Cracked CBRC’s and Basel Committee's regulations on capital adequacy, liquidity and leverage ratio for commercial banks, put forward strategy suggestions- Revised Deloitte’s methodology in optimizing bank’s application of economic capital with EVA and RAROC, proposed solutions to loan-pricing in facing interest rate liberalization

Beijing City, China

- Drafted Standard Operation Manual, including program and financial management regulations- Helped organize social and academic events, prepared invitations and brochures- Wrote reports for academic events, translated research papers- Updated and helped maintain Center’s website

Master Of Philosophy (Mphil), Economics

Bachelor'S Degree, Economics, 91.5/100

Activities and Societies: Vice President of OGX GIP, AIESEC THU Vice Minister of Department of Study, Students' Union, School of Social.

Exchange, Economics And Finance