Hafidz Assad Email & Phone Number

Malang, East Java, Id

Surabaya, East Java, Indonesia

Sales Manager Modern Trade | Coverage: Surabaya (Homebase), Malang, Pasuruan, Probolinggo, Lamongan, Tuban, BojonegoroAs a proactive Sales Manager, I lead strategic initiatives across a diverse coverage area to drive significant business growth. My responsibilities include:▪︎Distributor Management: Collaborating with multiple distributors to ensure a robust business unit performance, targeting double-digit growth in the region.▪︎Sales Objectives Achievement: Driving sales and profitability within key accounts, particularly in Modern Trade channels such as Minis: Alfamart, Indomart, Alfamidi, Family Mart, Basmalah and Indogrosir. Also HySu : Hypermart, Ranch, Ramayana, Lotte, And Hero▪︎Execution Excellence: Overseeing the execution of trade and consumer activities to achieve our "Picture of Success." This includes meticulous management of order taking, delivery, merchandising, and consumer engagement at the store level.▪︎Sales & Distribution Routines: Implementing and maintaining standardized sales practices and distribution routines to enhance operational efficiency in the designated area (SLO).▪︎Team Leadership: Leading daily operations with distributors and internal teams, while supporting change management initiatives to strengthen our Modern Trade channel.▪︎Strategic Implementation: Executing activities that align with Kino Indonesia’s distribution management strategy, focusing on standard processes, performance monitoring, and capability development.▪︎Sales Forecasting & Supply Chain Synchronization: Ensuring accurate sales forecasts and aligning with supply chain operations to optimize performance.▪︎Talent Development: Managing, developing, and inspiring distributor teams to achieve high performance, while fostering an environment that attracts and retains top talent.▪︎Financial Compliance: Monitoring distributor financial compliance and providing regular market insights and competitor analysis to inform strategic decisions.

Surabaya, East Java, Indonesia

I am a dedicated Merchandising Supervisor for East Java and Bali under the Modern Trade department at Kino Indonesia, overseeing a diverse portfolio of channels (NKA, LKA, MTI, GT) and brands across Personal Care, Household, Beverage, and Food sectors. Leading a dynamic team of 89 professionals, including SPG, MD, MDMM, and SPG Project members, along with 5 Team Leaders, I focus on maximizing sales and optimizing merchandising strategies.Key Responsibilities:Strategic Planning: Develop and implement effective merchandising strategies to achieve sales goals and optimize performance in line with company budgets.Sales Monitoring: Track sales growth and ensure optimal stock levels to meet demand.Networking: Build and maintain strong relationships with store buyers and distributors to facilitate seamless operations.Team Leadership: Lead the merchandising team, ensuring high productivity and performance.Store Optimization: Maintain exceptional productivity in space management, sales displays, planograms, promotions, and product assortments.Achievements:Sales Success: Delivered top-tier merchandising support that resulted in a remarkable 105% achievement of sales targets in 2022.Display Impact: Increased impulse purchases by implementing an additional 173% (122,430 spots) display in 2022.Sales Growth: Achieved a 97% growth in sales for the Cap Panda Cincau Project, boosting sales from an average of 140 pcs/day to 276 pcs/day.Recognition: Secured 2nd place as Best Merchandising Supervisor in the National Business Review with agencies.

Surabaya, East Java, Indonesia

As a BTL/Promotion Team Manager, I oversee a dedicated team of 12 professionals across the Malang, Sidoarjo, and Surabaya areas. My primary focus is on executing impactful BTL campaigns that drive brand visibility and engagement.Key Responsibilities:Collaborative Execution: Coordinate with various teams—product marketing, operations, creative, social media, and community—to successfully implement BTL campaigns.Program Development: Create and manage campaign concepts, ensuring that key messages are communicated effectively throughout the planning process.Comprehensive Oversight: Advise on all campaign stages, from pre-campaign planning to post-event follow-up, including on-site logistics.Campaign Scheduling: Work closely with brand managers to integrate campaigns into the channel calendar while managing project timelines and budgets.Effectiveness Evaluation: Measure and analyze the success of offline campaigns to ensure cohesive messaging across all channels.Agency Management: Negotiate contracts with external agencies to secure favorable terms for campaign execution.Performance Analysis: Conduct regular assessments of BTL performance and generate metrics reports to drive optimization.Merchandising Management:Additionally, I manage a large merchandising team of 49 personnel, including Team Leaders, SPG, MD, MDCS, and SPG Event, across East Java. My role involves maintaining AVIS, planogram displays, analyzing competitor activities, and mapping quotas with C/R. I report directly to the Head of Merchandising on various metrics, including SLI, SLO, OOS, PRONAS, display additions, TVC offtake, and store events, while fostering strong relationships with store PICs.

Tangerang, Alam Sutera

As a proud graduate of the Management Trainee program, I specialize in brand activation, merchandising, and sales canvassing, focusing on enhancing brand visibility and driving sales in the Modern Trade channel.Key Responsibilities:Brand Activation: Create demand and boost brand awareness through the execution of impactful BTL campaigns while collaborating with brand management on concepts and budgets.Merchandising: Function as a merchandiser for the Modern Trade channel, providing comprehensive reports and cultivating strong relationships with Store PICs to optimize display effectiveness.Sales Canvassing: Manage mobile selling efforts in general trade stores, consistently achieving daily targets while enhancing branding initiatives and fostering good relationships with Store PICs.Achievements:Top Performer: Achieved the highest score as a Management Trainee in Brand Activation upon graduation.Sales Growth: Successfully elevated the ranking of sales canvassing efforts in the Bekasi-Jaktim area from 25th to the top 10 nationally.

Certified As Junior Consultant Of E-Commerce, International Business/Trade/Commerce, Certified Of Junior Consultant Of E-Commerce

Activities and Societies: to study about international trade and E-Commerce in China in student exchange program. Completed a short.

Bachelor Of Science - B.Sc, Health/Medical Physics, Bachelor

Activities and Societies: Organisasi : -Menko Kepemudaan BEM UB -Menteri Advokasi dan Kesejahteraan BEM UB -Wakil Menteri Kebijakan Kampus.