Hafilda Estiningtyas

Hafilda Estiningtyas Email and Phone Number

CEO at Harper Ascott | HA Fashion House and HA Solutions (Business Consulting and Digital Marketing) @ Harper Ascott
Hafilda Estiningtyas's Location
Indonesia, Indonesia
About Hafilda Estiningtyas

As CEO of Harper Ascott, my academic journey culminated with an MBA from the Institut Teknologi Bandung, specializing in Business Administration and Management. At Harper Ascott, I've honed core competencies in strategic leadership, international trade, and risk management, steering our brand to become the quintessence of limited luxury in equestrian and versatile sportswear.Our team at Harper Ascott has expanded our fashion repertoire, integrating modern heritage with performance-focused designs. Through collaboration and a deep understanding of global luxury markets, we've successfully diversified offerings that resonate with our discerning clientele. My commitment to excellence and innovation is reflected in our products, mirroring the organization's ethos and contributing to a culture of refined sophistication.In parallel, Harper Ascott Solutions provides specialized business consulting and digital marketing services tailored to help clients succeed in an ever-evolving market. Leveraging a team of experts in digital marketing and consulting, we deliver high-quality solutions that enhance brand strategy, streamline business processes, and expand digital reach. Our services—ranging from strategic consulting to content creation and social media management—equip businesses with the tools they need to grow, innovate, and connect with their audience.In both fashion and consulting, Harper Ascott is dedicated to excellence, creativity, and client-centered innovation, uniting style and strategy under one brand.

Hafilda Estiningtyas's Current Company Details
Harper Ascott

Harper Ascott

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CEO at Harper Ascott | HA Fashion House and HA Solutions (Business Consulting and Digital Marketing)
Hafilda Estiningtyas Work Experience Details
  • Harper Ascott
    Chief Executive Officer
    Harper Ascott Oct 2020 - Present
    Established in Nottingham on October 2, 2020, The House of Harper Ascott is a British high-fashion private limited company, embodying the epitome of limited luxury. Seamlessly fusing modern heritage and tradition, we exclusively cater to a discerning clientele. Our journey commences with timeless elegance in equestrian wear, expanding into casual, sport, and lounge attire. Rooted in a commitment to excellence inspired by equestrianism, we extend into golf and tennis, diversifying offerings while upholding refined luxury. As the CEO of Harper Ascott, I lead a company with a unique dual-business model that combines the specialty and quality of two distinct yet complementary industries: fashion and business solutions.Harper Ascott FashionUnder my leadership, Harper Ascott Fashion thrives as an innovative, trend-driven brand that embodies sophistication and high-quality craftsmanship. Our collections are carefully curated to meet the tastes of a modern, global audience, balancing timeless style with contemporary edge. Each piece reflects our commitment to sustainable practices and social responsibility, creating a brand that appeals to those who value both beauty and ethics in fashion.Harper Ascott SolutionsIn parallel, Harper Ascott Solutions provides specialized business consulting and digital marketing services tailored to help clients succeed in an ever-evolving market. Leveraging a team of experts in digital marketing and consulting, we deliver high-quality solutions that enhance brand strategy, streamline business processes, and expand digital reach. Our services—ranging from strategic consulting to content creation and social media management—equip businesses with the tools they need to grow, innovate, and connect with their audience.In both fashion and consulting, Harper Ascott is dedicated to excellence, creativity, and client-centered innovation, uniting style and strategy under one brand.
  • Content Creators
    Content Creator
    Content Creators Oct 2023 - Present
    As a remote freelance content creator specializing in beauty and lifestyle, I craft authentic, visually compelling content that resonates with modern audiences across various digital platforms. With a keen eye for trends and a passion for storytelling, I work with brands to deliver engaging content that drives awareness, fosters brand loyalty, and inspires action.Key Skills and Responsibilities:• Creative Content Production: Develop high-quality photos, videos, and graphics showcasing beauty products, lifestyle tips, and wellness advice, aligned with brand aesthetics and target audience preferences.• Brand Partnerships: Collaborate with beauty, wellness, and lifestyle brands to create tailored content that highlights their values, products, and services in an engaging, authentic way.• Trend Analysis: Stay ahead of emerging beauty, fashion, and lifestyle trends to ensure content remains fresh, relevant, and resonant with audiences.• Audience Engagement: Build and nurture strong online communities by sharing valuable insights, tips, and tutorials that connect on a personal level with followers.• Content Strategy: Develop content strategies that maximize reach and engagement across platforms like Instagram, TikTok, and more.By blending creativity, authenticity, and strategic thinking, I help beauty and lifestyle brands expand their reach, create meaningful connections with their audiences, and stand out in a crowded digital landscape.
  • Lemon8
    Content Creator
    Lemon8 Apr 2023 - Feb 2024
    Jakarta, Indonesia
    Content Creator (Beauty) | Lemon8My journey as an independent content creator began after Lemon8 featured my content in their TikTok ads. This exposure opened the door for new opportunities, as several brands reached out to collaborate with me for beauty-related campaigns.Key Contributions:- Content Creation: Developed creative and high-quality beauty content for Lemon8, from makeup tutorials to skincare routines, capturing the platform’s aesthetic and engaging its audience.- Brand Collaborations: Following my success with Lemon8, I collaborated with multiple beauty brands, creating impactful content that resonated with their target audiences and drove engagement.- Trend-driven Content: Stayed ahead of the curve by incorporating emerging beauty trends into my content, ensuring it was both relevant and relatable to my growing audience.The experience with Lemon8 and subsequent brand partnerships helped me establish myself as a trusted beauty content creator, leveraging both creativity and strategic collaborations to build a successful freelance career.
  • Pt Kereta Api Indonesia (Persero)
    Intern
    Pt Kereta Api Indonesia (Persero) May 2022 - Apr 2023
    Bandung, West Java, Indonesia
    Intern, PT Kereta Api Indonesia (PT KAI) | Business Development, Quality Assurance, CSR, and Risk ManagementAs an intern at PT KAI, Indonesia’s state-owned railway company, I gained hands-on experience in multiple departments, including Business Development, Quality Assurance, CSR, and Risk Management. My MBA background equipped me to analyze challenges and innovate solutions across these areas.Business Development Highlights:In Business Development, I took the lead in pitching ideas inspired by international standards in luxury rail travel. My key proposals included introducing panoramic trains and high-end luxury rail services to enhance passenger experiences and attract a broader clientele, which actually come into realization the following year. Additionally, I focused on modernizing PT KAI’s infrastructure by improving on-board Wi-Fi connectivity and transforming railway stations into inviting social hubs—similar to airport terminals—where travelers can meet, work, and relax in a more engaging environment.These experiences deepened my understanding of business strategy, customer-centric innovation, and the unique opportunities within the Indonesian transportation sector.

Hafilda Estiningtyas Education Details

Frequently Asked Questions about Hafilda Estiningtyas

What company does Hafilda Estiningtyas work for?

Hafilda Estiningtyas works for Harper Ascott

What is Hafilda Estiningtyas's role at the current company?

Hafilda Estiningtyas's current role is CEO at Harper Ascott | HA Fashion House and HA Solutions (Business Consulting and Digital Marketing).

What schools did Hafilda Estiningtyas attend?

Hafilda Estiningtyas attended Institut Teknologi Bandung, Universitas Gadjah Mada (Ugm), University Of Glasgow, Sman 1 Kota Bandung, Southbank International School.

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