Marketing Officer
Current• Work closely with the Group Head of Marketing and assist in day-to-day marketing activities for all subsidiaries.• Work closely with the Marketing Agencies and Suppliers to ensure timely completion of marketing tasks for both B2B & B2C operations.• Plan and execute digital marketing campaigns such as Lead Generation Campaigns, Emailers, SMS Broadcast, Google SEO & SEM, Social Media Promotions, etc.• Work closely with internal marketing team and marketing agency in the preparation of various marketing materials such as branding and promotional artworks, company profiles, internal magazine, video ads, content, etc. • Coordinate with PR/Media Companies to schedule the media activities such as media ads, TV reports, interviews, press releases, etc.• Coordinate with event organizers for various exhibitions in the region.• Manage CRM System and customer database for marketing campaigns.• Generate reports and analyze the outcomes of various digital marketing campaigns.• Prepare yearly marketing plans for each subsidiary under the supervision of HoM.• Develop yearly marketing budget for each subsidiary under the supervision of HoM.• Track and analyze marketing expenses for each subsidiary.• Manage subsidiaries’ websites by coordinating with the marketing agency & IT Dept.• Manage/Monitor social media accounts of all subsidiaries (Facebook, Instagram, LinkedIn).• Manage/Monitor Google accounts of all subsidiaries, including Google Ads, Google MyBusiness, and Google Analytics.• Handle all digital payment accounts, such as social media accounts, Google Payments, website plugins, etc.• Organize photo & video shoots.• Manage the printing & production of various marketing materials by coordinating with the Admin & Procurement Departments.• Manage agency contracts by coordinating with Procurement & Legal Departments.• Prepare and arrange documents and details for the company’s QMS Audit and Internal Audits.• Create marketing presentations & reports.
