Conduct price analysis for products such as harvesting tools, pesticides, EV Agri Machines, and fertilizers to ensure competitive pricing strategies that cater to various agricultural needs.Lead and coordinate product launch plans, driving the introduction of innovative solutions like aluminum harvesting poles and EV Agri Machines, enhancing efficiency and sustainability across the agricultural sector.Perform market research to identify emerging trends and align SD Guthrie Agri Bio’s products with market demands, contributing to both the oil palm industry and broader agricultural markets.Spearhead brand development initiatives to elevate SD Guthrie Agri Bio’s position as a leader in agricultural technology and solutions.Design and implement comprehensive marketing programs that increase product awareness and adoption, reaching diverse segments including smallholders and large estates.

Provide strategic leadership for the Brand Department, setting clear objectives and aligning the team with the organisation's overall mission and vision.Oversee the development and management of the organisation's brand identity, ensuring that it aligns with MRANTI's goals and values while maintaining consistency across all communications and touchpoints.Lead efforts to identify, engage, and nurture relationships with key stakeholders, including ecosystem players, partners, vendors, and government agencies, to support MRANTI's mission and brand strategy.Mentor, guide, and develop team members to enhance their skills, performance, and work ethics. Foster a collaborative and motivated work environment to drive the team's success.Lead market trend research and explore innovative brand strategies. Integrate new technologies for brand enhancement. Ensure alignment with brand guidelines in all MRANTI materials.Effectively plan, manage, and execute branding and physical MRANTI Park experience projects, ensuring they are delivered on time, and within budget. Implement project management methodologies to streamline workflows.Key achievements :Effectively managed simultaneous events at the same venue and time, creating unique brand experiences for each brand experiences that left a profound impact on over 1000 attendees.Co-led the launch of the MRANTI 5G Experience Centre, elevating the physical audience experience through crafted content architecture and seamless flow.Developed the MySTI logo for the MRANTI-led initiative under MOSTI and this recognition has facilitated priority access for certified R&D products and services in government procurement and expanded market reach.Refreshed the logo and brand concept for the Malaysian Commercialisation Year (MCY) Summit 2023 to support its mission in research and innovation commercialisation. Enhanced identity and awareness, facilitating R&D with funding and facilities, fostering collaboration.

Monitors organisation’s adherence to the brand direction, policy and guidelines to ensure company-wide ATL and BTL communications are aligned with the brand and communication strategy.Assists the Vice President in developing and executing brand and promotions strategy, which includes ATL and BTL communication for internal and external.Conduct market research and data analysation to make informed decisions about brand direction.Assists in the development and production of marketing communications materials, product marketing and overall marketing collateral to support MRANTI core activities.Collaborates with events team to ensure brand consistency and messaging for all MRANTI events, providing direction and assistance where necessary.Develops and maintains strong relationships with key stakeholders, including ecosystem players, partners, and vendors, to ensure alignment and support for MRANTI's brand strategy.Oversees MRANTI Park brand, which encompasses a land size of 686 acres and ensuring its adherence to brand direction.Key achievements :Co-led successful integration of MaGIC and TPM's brand identity following MOSTI's announcement to form a new technology and commercialisation agency, driving innovation and economic growth.Achieved 77% in overall Brand Perception Index through successful brand campaigns and brand experience.Led the implementation of a comprehensive digital project management system in Stratcomm division, resulting in streamlined workflows, enhanced productivity, and improved data accuracy.Led the development and implementation of a comprehensive brand strategy for over 10 MRANTI events, ensuring consistent messaging and a seamless brand experience for attendees, resulting in increased brand awareness and engagement with key stakeholders.Led the brand development and direction for the MRANTI Park Masterplan, a major project with a value of RM20 billion, which was launched by the 9th Prime Minister of Malaysia.

Lead the team in corporate brand development.Negotiates with media agencies to acquire cost-efficient and budget-conscious advertising space, sponsorships, or marketing campaigns.Responsible for both developing and producing marketing & brand strategy and design.Analyse all research and feedback to gain user insight – and incorporate this feedback into existing and new products / designs.Key achievements :Led in brand development for National Technology and Innovation Sandbox (NTIS) under the Ministry of Science, Technology and Innovation (MOSTI) that impacted 139 start-ups.Led in brand development for Malaysia’s MyTrace application for COVID-19.Led and oversaw overall branding for the Global Entrepreneurship Community Summit (GEC) 2017 from planning, decision making, execution and the final output of the event.

Responsible for assigning tasks, overseeing and coaching on brand development, design process, and ensuring on-time and on-budget delivery of projects.Conduct event logistics alongside marketing department.Determine the best concept ideas for design implementation.Key achievements :Led and design the project for Quill City Mall’s Malaysia Book of Records for the “Biggest Styrofoam Terracotta”.Part of the DC 75th Batman Anniversary team and won “Best Entertainment Property of the year” for 75th Batman Anniversary from LIMA Licensing Excellence Awards.

Manage company’s logistic for Matta Fair September 2012 and March 2013.Responsible for handling marketing and designing, both digital and analog.Key achievements :Conducted a marketing campaign using Facebook and gained 1250+ likes in 2 weeks.

Responsible for handling marketing and designing, both digital and analog such as Social media (Facebook, Instagram, Twitter), The Star newspaper, Bazaar magazine and Summit Holidays website.Managing and designing art materials for Matta Fair September 2012 and Matta fair March 2013.Key achievement :Managed to get RM 22,000 in sales during Matta Fair September 2012 and RM 24,000 for Matta Fair March 2013.Conducted a “Like and Share” contest on Facebook and gained 1500 likes in 2 weeks.