• Oversee demand forecasting operations for Pakistan, China, and Turkey marketsgs, ensuring data accuracy and relevance through meticulous data cleaning.• Collaborate with cross-functional teams to gather insights and identify patterns and relationships that inform strategic decision-making.• Employ statistical techniques and tools, such as advanced Microsoft Excel and Power BI, to analyse and visualise data.• Develop comprehensive dashboards and reports to communicate key performance indicators (KPIs) and present findings to stakeholders.• Actively manage and update master data within ERP system, SAP APO, ensuring consistency and accuracy in demand planning processes.• Lead initiatives to streamline data processes, enhance efficiency, and identify automation and improvement opportunities.

• Conducted thorough business analysis and led the implementation of the SAP S/4 HANA SD (Sales and Distribution) and LE (Logistics Execution) module, overseeing the entire process from planning to testing, data migration, and go-live. • Supported import and export logistics by configuring SAP modules to handle international shipping, customs documentation, and compliance with global trade regulations.• Led Business Process Reengineering (BPR) initiatives to streamline and enhance existing supply chain management processes.• Acted as a subject matter expert in SAP SD and LE modules and provided guidance to end-users on system usage, data entry, and reporting. • Participated in the successful implementation of the first SAP CX sales and service cloud in Pakistan, providing expertise and contributing to the overall success of the project.

• Created detailed visualizations to present data findings in a clear, actionable format, enabling swift decision-making bystakeholders.• Utilized advanced data analysis techniques and tools to enhance the efficiency of data processing and interpretation.• Conducted comprehensive experiments to uncover hidden patterns and relationships within extensive datasets.