• Leading 3 B2B2C SaaS products with significant contribution to Medalia’s ARR: Digital Feedback Web, In-App (SDK) and Anywhere (Connected devices API’s). Driving adoption & expansions by delivering new features with significant business impact.• Currently leading 4 globally distributed agile scrum teams in delivering diverse projects encompassing feature development, tech debt reduction, analytics, scalability enhancements & cost reduction initiatives.• Spearheading cross-product initiative to consolidate acquisitions, streamlining performance, data strategy, and unlocking new business opportunities.• Owning the roadmap for all products, balancing short/long-term strategic items while addressing tech debt and other requirements• Overseeing the Israeli office's day-to-day activities and served as employee liaison to WPS/IT.

• Product lead for Medallia Digital Web, a B2B2C product used by the world’s Fortune 500 brands, providing professional & technical guidance for 2 Product managers on the team.• Managing the day-to-day activities and priorities of 2 SCRUM teams located in Tel-Aviv and Prague.• Responsible for cross-product features that are being developed by multiple global teams.• Owning the product roadmap, ensuring that both our short and long-term strategic items are properly prioritized while working with engineering to ensure that tech-debt is taken into consideration.• Enabling sales, support, customer success & marketing regarding new features and product capabilities.• Constantly analyzing usage data & collected feedback to gain product insights and drive decisions.• Ensuring that all features are compliant with various regulatory requirements (HIPAA, WCAG, GDPR & FedRAMP).• Leading customer facing activities such as roadmap reviews, feature requests & escalation calls.

Give & Tech's mission is to help others to make their personal progress and at the same time connecting them to non-profit organizations by donating all proceeds. By doing so we give all people involved the opportunity to be part of doing good, giving and making a difference .

The Max Impact programs connects high school students studying towards their finals in Computer Science with MBA Students from the Herzeliya University, UX Experts and an industry representative in order to complete a product that has been requested by a local non-profit organization.As a Product mentor I am providing guidance and support regarding overall feature guidelines, industry standards around software accessibility, priorities and planning.

• Managed the entire product life-cycle : Defined requirements, user experience, priorities & success metrics.• Optimized existing operations such as content localization, audit report creation & Forex rates distribution.• Increased global SEO ranking by developing internal SEO tools for 888's various websites.• Responsible for the Product Backlog. Wrote user stories, planned sprints and conducted sprint reviews.• Operated daily with globally distributed team members and 3rd parties.

iDiamonds is an e-commerce start-up in the field of fine jewelry products aimed at U.S market, during my tenure at iDiamonds I have achieved the following:• • Planned and executed a complete technology and user experience overhaul of idiamond.com and re-launched it as a responsive site based on the Magento e-commerce platform.• Managed the day-to-day development operation in Israel and New York as well as various projects assigned to freelancers worldwide.• Researched and picked third-party service providers.• Carried out various systems integrations (Suppliers, payments, customer support, blog, e-mail marketing).• Performed competitor analysis and research.• Worked closely with SEO consultants to ensure site-wide optimization.

Project Manager for New Balance & Masa Israel• Performed as a point of contact between the customer and Realcommerce.• Produced price offers and Responses for RFP's• Managed web site accessibility projects in accordance to WCAG 2.0 Level AA.• Worked tightly with other project managers to insure on time delivery of new software versions and bug fixes.

MobileSpear is an innovative solution that enables to transform existing web sites that are not designed for display on smartphones or tablets.By Utilizing responsive web design methodologies, HTML5, CSS3 and Jquery mobile the end result is a beautiful, usable mobile website, while keeping all your original site content, SEO links, analytics, and security, all the transformation is done by the browser on the client side, which means a no-hassle installation - just add our script line and your good to go.In this position I have performed the following:•Pre-sale meetings with prospective clients.•Conception and creation of mobile transformation scripts.•Day-to-day management of a team of 3 developers and 1 user experience specialist.•Direct overseeing of project budget and time-tables.

Product Manager for Cellcom,co,il & My Cellcom mobile application• Requirement gathering and analysis from various clients within the organization.• Designing the user interface for the corporate web site, the content management system and Cellcom's phonegap based mobile application "My Cellcom".• Writing detailed design documents.• Implementing government regulation requirements throughout the corporate web site. • Accompanying the project development with the IT and QA departments.

• Directing of the quality assurance policies for 2 projects (including documents, components, schedule, accessibility and compatibility).• Writing testing protocols and establishing guidelines to test execution.• Auditing the development process and reviewing design documents.• Training and developing new testing staff.

• Planned and executed software testing for large Web content management systems at the enterprise level, performing tests from the basic field level to complex transactions. (http://www.cellcom.co.il & http://www.kidstv.co.il)• Managed a testing team of 2 people under pressure and in unconventional hours.• Guided and supervised developers in writing and executing unit tests.• Managed the implementation phase at the clients site including frontal instruction and providing support.• Implemented use, customization and localization of open source testing and bug tracking tools.

• Planned, designed and implemented testing projects for a high security distributed system across embedded hardware and software platforms.• Managed a team of 3 software testers.• Wrote specifications for custom test-tools for hardware components and supervised their development.• Trained new personnel in QA methodology.• Created comprehensive testing documentation, including detailed test scenarios and scripts• High-security military project.

• International multi-platform project, including working closely with various sub-contractors such as Elbit, Elisra and Lockheed-Martin.• Performed complex testing and integration between several different hardware systems in various disciplines (Hardware Embedded systems, Software C4I, RF modules)

I was in charge of setting up and maintaining the functionallity of a Windows 2000 network, troubleshooting and repairing computer related problems and providing technical support for the organization