- Responsible for developing and managing the communications plans, strategy and execution for all internal communications activities and campaigns across the North Africa Region. - Support the business and regional leadership team by identifying and evaluating internal communications needs, developing communication plans in support of business objectives and executing on these plans. - Leverage a variety of channels and employ associated metrics, to foster overall message consistency and effectiveness in support of an engaged, empowered and capable workforce.- Understand the business strategy and objectives for North Africa Region & BP global messaging and manage communications for strategically sensitive issues, change processes to ensure seamless transitions and an engaged workforce.- Develop content utilizing smart brevity and guide creative for print, online, digital, social media, websites, newsletters and events while managing in-house capabilities and agency relationships for brand-building and cost efficiencies.- Demonstrate leadership presence and the ability to juggle multiple requests from key stakeholders. - Serve as a member of the emergency response team, with rotating responsibility to be on call and work during a crisis response. - Work closely with global communications leads within the business to adopt and implement the segment internal communications strategic and operating frameworks and standards to ensure the effective and consistent delivery of internal communications. - Demonstrate and make recommendations on the effectiveness of internal communications by using appropriate measurement tools to implement changes to communication approaches for continuous improvement.

Developed content and guided creative for print, online, digital, social media, websites, new products, newsletters and events for clients across different industries to build brand while taking into consideration cost efficiencies.

o Participated in designing the function’s annual communication and budget plans to fulfill strategic organizational objectiveso Communicated Barclays group vision and in-country goals o Handled crisis and change communication plans and tacticso Planned and managed the organization’s employee engagement agendao Developed and executed strategic communication initiatives and campaigns to support corporate brand and reputation o Enhanced employees’ awareness and understanding of the business policies utilizing the organization’s communication vehicleso Developed and updated content on Barclays intraneto Designed effective communication plans to creatively promote launches of products and services, business highlights, as well as profile key figures locally and internationally via internal channels o Managed the development, production and distribution of internal publications and giveawayso Handled communications and logistics around business and social eventso Negotiated terms with suppliers, and managed work flow between agencies and other functions to develop creative concepts and deliver on various communication activities o Developed and revamped premises internal branding in alignment with Barclays visual identity guidelines and key messageso Devised communication plans to drive participation in the annual employee opinion survey and convey results o Participated in the preparation of press releases and media statementso Conducted interviews with key executives on local and international levels to be featured in communication channelso Monitored, assessed and revamped internal communication vehicles regularly

o Proficiently handled HR Operations activities during the bank’s rapid expansion period from 14 to 65 brancheso Handled all departmental communicationso Managed the issuance of employees’ performance evaluation letters, profit share letters, HR letters and certificates o Conducted orientation trainings and presentations for newly hired candidateso Worked closely with the payroll officer and functional heads in preparation of monthly payroll and handled employees’ staff loans o Managed employees’ hiring and resignation procedures, personnel files and social insurance processo Conducted interviews for staff to be hired on temp basis for designated projectso Partnered with Investigations & Fraud Management Department to handle fraud cases and issue warning letters and actionso Accountable for monitoring and updating employees’ leaves system and generating monthly departmental attendance reports o Acted as HR Operations Business Partner for designated departments advising employees on HR policies and procedures