Pulsenmore Americas is the first subsidiary outside of Israel. I own the P&L and built a world-class team. We are focused on strategically developing and driving revenue in the US market, including local value proposition development, positioning, awareness building, strategic partnerships, relationships with customers and professional societies, and market access.

Directed the strategic development and continuous optimization of the first audience-centric North America Marketing Plan, representing the largest market in Philips’ $24B global Healthcare Technology portfolio.

Spearheaded the identification and development of innovative solutions that go beyond the scope of traditional Ultrasound, by unlocking market insights and translating digital technologies into propositions that cater to new uses in expanded segments, opening $1.2B market.

Owned the Go-to-Market Strategy design and deployment across 16 markets, translating the global strategy into executable marketing plans (localized campaigns, events, user meetings, advisory boards, speaker development, sales training, etc.).