Hello! I'm a co-founder at All Front, a tech product design & development studio with a proven track record of building cutting-edge digital products for our clients.I'm passionate about UX & UI and over the last fifteen years have conceptualised, planned, and designed, and iterated over 80+ products in collaboration with clients and development teams across various industries.With my experience in software engineering, I know how to create 𝐮𝐬𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 designs that developers 𝐜𝐚𝐧 𝐞𝐚𝐬𝐢𝐥𝐲 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭. This saves time for developers, QA and product teams - keeping your product cost-effective.I've had a lot of fun working on a wide variety of projects, covering: ideation, UI design, branding, UX, user research, prototyping, optimising and A/B testing.My philosophy is reusability through component-driven designs: from earlier wireframing phases all the way down to implementation. I also understand the technical constraints associated with each stage of development which helps minimise back & forth with development teams. I also regularly conduct 𝐮𝐬𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 during my design process to ensure that the end result is 𝐮𝐬𝐞𝐫-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 and achieves the desired outcome.I am also always happy to jump on a call to keep stakeholders well-informed of project progress as we go along, ensuring everyone is on board with any changes or fixes we make throughout the process.