Goal-oriented expert, with 20 years of experience in a businessenvironment, 10 years of marketing experience.With experience in training and developing a digital marketing team.Working in training and developing digital marketing departments.As a freelancer I’ve worked on multiple markets:Egypt Market • Real Estate, NGOs, Interior Design, Pharmacy,Orthopedic Doctor, Skills Development Center, Travel and Tourism,Handmade Accessories, Cake Maker, Air Conditioners, Cosmetics andFashion: Haute Couture, Wedding Dress, Casual Wearing, VeiledClothes “Separated Accounts”.Oman Market • FMCG industry, Hotel, Spa and Beauty Center,Engineering consultancies Agency, Real Estate, Building Maintenance,and Household cleaning.KSA Market • Restaurant, Smart Home, Security Systems.
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Marketing ManagerAgco Properties Apr 2024 - PresentUnited Arab Emirates -
Marketing TraineeFreelance Jan 2022 - PresentCairo, Egypt
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Assistant Marketing ManagerQawafil Developments قوافل العقارية Mar 2021 - May 2023New Cairo, Cairo, EgyptPlan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.Build, lead and manage the inbound marketing campaigns.Managing, guiding and training of the digital marketing team and motivate them to achieve their goals.Manage all digital marketing channels to ensure brand consistency.Measure ROI and KPIs and prepare and manage our global digital marketing budget.Manage and improve online content, considering SEO and Google Analytics.Forecast sales performance trends and act proactively to increase market segment.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Supports team manager and performs management duties when manager is absent or out of officeDemonstrates speed, agility, critical-thinking, and problem-solving skills in their work and an ability to ramp up quicklyProvides encouragement to team members, including communicating team goals and identifying areas for new training or skill checksFocuses, motivates and inspires the team in a goal and results orientated way by driving optimum individual and team performance in order to deliver against agreed KPIs and targets.Assists management with hiring processes and new team member trainingAnswers team member questions, helps with team member problems, and oversees team member work for quality and guideline complianceCommunicates deadlines and goals to team membersDevelops strategies to promote team member adherence to company regulations and performance goalsWorks on developing, measuring, and documenting improved efficiencies in workflow and system processesConducts team meetings to update members on best practices and continuing expectationsDelivers 1:1 conversations with Team members to address performance, work on development and any other itemGenerates and shares comprehensive and detailed reports about team performance, mission-related objectives, and deadlines -
Head Of Digital Sales & Marketing DepartmentIntegra Pharm Sep 2020 - Mar 2021Maadi, Egypt- 𝘓𝘦𝘢𝘥𝘴, 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘴, 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘴 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺.- 𝘍𝘰𝘭𝘭𝘰𝘸 𝘶𝘱 𝘢𝘯𝘥 𝘮𝘢𝘯𝘢𝘨𝘦 𝘵𝘩𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘳𝘦𝘵𝘢𝘪𝘭 𝘵𝘦𝘢𝘮 (𝘔𝘰𝘥𝘦𝘳𝘢𝘵𝘪𝘰𝘯, 𝘍𝘭𝘰𝘸 𝘵𝘰 𝘓𝘦𝘢𝘥 𝘵𝘰 𝘚𝘦𝘭𝘭 "𝘊𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘙𝘢𝘵𝘦" , 𝘙𝘦𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘖𝘭𝘥 𝘋𝘢𝘵𝘢)- 𝘔𝘢𝘯𝘢𝘨𝘦𝘴 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 / 𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘴𝘢𝘭𝘦𝘴 𝘵𝘦𝘢𝘮.- 𝘊𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺.- 𝘋𝘦𝘷𝘦𝘭𝘰𝘱 𝘢𝘯𝘥 𝘮𝘢𝘯𝘢𝘨𝘦 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘌-𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺’𝘴 𝘰𝘣𝘫𝘦𝘤𝘵𝘪𝘷𝘦.- 𝘙𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘧𝘰𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘢𝘭𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘰𝘯𝘭𝘪𝘯𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 & 𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴.- 𝘙𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘧𝘰𝘳 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘦𝘯𝘱𝘳𝘰𝘮𝘢𝘵𝘦 𝘢 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘯𝘥/𝘰𝘳 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴, 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘴 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘲𝘶𝘢𝘭𝘪𝘧𝘪𝘦𝘥 𝘭𝘦𝘢𝘥𝘴/ 𝘴𝘢𝘭𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴.- 𝘔𝘢𝘯𝘢𝘨𝘦 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 & 𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘵𝘦𝘢𝘮𝘴, 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘥 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 (𝘋𝘦𝘴𝘪𝘨𝘯𝘦𝘳, 𝘔𝘰𝘵𝘪𝘰𝘯 𝘎𝘳𝘢𝘱𝘩𝘪𝘤, 𝘊𝘰𝘱𝘺 𝘞𝘳𝘪𝘵𝘦𝘳, 𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘚𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵, 𝘔𝘰𝘥𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘚𝘢𝘭𝘦𝘴, 𝘚𝘌𝘖 / 𝘚𝘌𝘔, 𝘔𝘦𝘥𝘪𝘢 𝘉𝘶𝘺𝘦𝘳).
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Assistant Marketing ManagerAlboroj Development May 2020 - Sep 2020El Qahera El Gididaa, Cairo, Egypt*𝑺𝒆𝒓𝒗𝒆 𝒂𝒔 𝒂𝒏 𝒐𝒇𝒇𝒊𝒄𝒊𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒆𝒙𝒑𝒆𝒓𝒕.*𝑾𝒐𝒓𝒌 𝒘𝒊𝒕𝒉 𝒂𝒏𝒅 𝒃𝒖𝒊𝒍𝒅 𝒖𝒑 𝒓𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑𝒔 𝒘𝒊𝒕𝒉 𝒂𝒏𝒚 𝒔𝒖𝒑𝒑𝒍𝒊𝒆𝒓𝒔 𝒕𝒐𝒘𝒂𝒓𝒅𝒔 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆 𝒊𝒎𝒑𝒓𝒐𝒗𝒆𝒎𝒆𝒏𝒕.*𝑰𝒎𝒑𝒍𝒆𝒎𝒆𝒏𝒕 𝒂𝒏𝒅 𝒊𝒅𝒆𝒏𝒕𝒊𝒇𝒚 𝒏𝒆𝒘 𝒐𝒇𝒇𝒍𝒊𝒏𝒆/𝒐𝒏𝒍𝒊𝒏𝒆 𝒕𝒓𝒆𝒏𝒅𝒔 𝒂𝒏𝒅 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒅𝒆𝒅𝒊𝒄𝒂𝒕𝒆𝒅 𝒕𝒐 𝑩2𝑩, 𝑩2𝑪, 𝒆𝒙𝒉𝒊𝒃𝒊𝒕𝒊𝒐𝒏𝒔 𝒂𝒏𝒅 𝒐𝒖𝒕𝒅𝒐𝒐𝒓𝒔 𝒃𝒂𝒏𝒏𝒆𝒓𝒔.*𝑫𝒆𝒗𝒆𝒍𝒐𝒑 𝒊𝒏𝒕𝒆𝒓𝒏𝒂𝒍 𝒄𝒂𝒔𝒆 𝒔𝒕𝒖𝒅𝒊𝒆𝒔, 𝒑𝒍𝒂𝒚𝒃𝒐𝒐𝒌𝒔, 𝒍𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝒎𝒂𝒕𝒆𝒓𝒊𝒂𝒍𝒔 𝒂𝒏𝒅 𝒃𝒆𝒏𝒄𝒉𝒎𝒂𝒓𝒌𝒔 𝒇𝒐𝒓 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒃𝒆𝒔𝒕 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆𝒔. -
Digital MarketeerAxiom Developments Jul 2019 - Mar 2020El Qahera El Gididaa, Cairo, Egypt-Plan and execute all marketing database, email, social media and display advertising campaigns. -Build and maintain Company social media presence. -Measure and report performance of all digital marketing campaigns, andassess against goals (ROI and KPIs). -Identify trends and insights, and optimize spend and performance based on the insights within the budget.-Brainstorm new and creative growth ideas.-Collaborate with agencies and other vendor partners if there.-Manage all digital campaigns, including search engine marketing. -Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling. -Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off. -Set competitor marketing moves based on learned trends and insights. -Generate marketing qualified leads within panned (CPL) and conversation rate. -Develop brand presence through digital marketing channels. -
Senior Digital MarketerIthmar Group Jan 2019 - May 2019Egypt- Developing, implementing and managing marketing campaigns that promote a company and its products and/or services within different digital platforms.- Playing a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.- Planning digital marketing campaigns, including web, SEO/SEM, email, social media & display advertising.- Maintaining our social media presence across all digital channels.- Uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.- Driving relevant consumers with the goal of improving brand recognition and trust and ultimately drive purchase intent (Consumer mobilization).- Develop a website traffic plan and create goals and benchmarks to meet.- Optimize website and social media channels for SEO as well as usability.- Manage art and copywriting professionals (outsourcing where needed).- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Identify trends and insights, and optimize spend and performance based on the insights.- Brainstorm new and creative growth strategies.- Plan, execute and measure experiments and conversion tests.- Collaborate with internal teams to create landing pages and optimize user experience.- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Instrument conversion points and optimizes user funnels.- Evaluate emerging technologies. Provide thought leadership and perspective for adoption. -
Digital Marketing ExecutiveArtal Egypt Nov 2017 - Jan 2019New Cairo Plan and execute all marketing database, email, social media and displayadvertising campaigns Build and maintain Company social media presence Measure and report performance of all digital marketing campaigns, andassess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance basedon the insights within the budget. Brainstorm new and creative growth ideas. Collaborate with agencies and other vendor partners if there. Manage all digital campaigns, including search engine marketing Collaborate with Marketing Manager to evaluate customer segments andcreate customer segmentation groups for focused targeted marketingbased on customer profiling Gather and share competitive insights related to marketing strategies bytargeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights Generate marketing qualified leads within panned (CPL) andconversation rate Develop brand presence through digital marketing channels -
Junior E-Marketing SpecialistAl-Sanad Real Estate Apr 2015 - Nov 2017New Cairo• Develop and maintain promotional activities.• Develop and execute advertising programs and external marketing.• Gathering and analyzing competition information from the market.• Ability to conduct action plans to attain specific objectives.• Coordinate entire company marketing activities, promotions, events and demos.• Experience in Digital Media.• Participate in preparing the Marketing Plan and monitor , supervise it's execution. • Dealing with Off-line & Production Agencies.• Experience in Marketing Material Production " Promotional, Print, Road shows...etc,"• Coordinate between Marketing Team and other departments.• Responsibility for Out-Door Locations.• Coordinate with Call Center Department on daily basis.• Responsible for filtering & organizing clients database for direct campaigns.• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.• Strategic Consulting, including business plan & sales strategy development.• Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.• Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis.
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Investment ManagerDarak Group For Investment & Real Estate Development Oct 2013 - Feb 2015New Cairo- Horizontal expansion by searching for land and buildings offered to open new markets.- Investment through the use of the surplus of the profits to buy higher returns stocks.- Buying land is not required at the present time at a low price to exploit after a number of years.- Real estate development by transforming innovative ideas on paper into reality on the ground in the form of Real Estate.- Search the client's needs in terms of design in terms of the form of architectural design, an area of real estate and other things that change based on the client.- Taking into account the needs of the place where the geographical location imposes the quality of real estate that will be built.- Balance between the three important things, namely the market needs and customer needs and possibilities available to create the desired properties inception.- Lead the development process from project conceptualization and planning to the launch of that project.- Managing annual budget & cash flow, feasibility model scenarios & inputs in conjunction with business development & business analysis dept.- Managing all concerned parties to achieve the project's targets.- Coordination with marketing & sales teams + supporting teams to draw the development strategic plans & targets on long & short terms.
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Marketing & Public Relations CoordinatorDarak Group For Investment & Real Estate Development Jan 2013 - Jun 2014New Cairo- Sell Properties in the Projects that we are working on.- Obtain agreements from property owners to place properties for sale with real estate firms.- Monitor fulfillment of purchase contract terms to ensure that they are handled in a timely manner.- Compare a property with similar properties that have recently sold, in order to determine its competitive market price.- Act as an intermediary in negotiations between buyers and sellers over property prices and settlement details, and during the closing of sales.- Generate lists of properties for sale, their locations and descriptions, and available financing options, using computers.- Cold calling clients to acquire properties.- Registering the leads and properties on the system on a daily basis.- Work closely with the operations team to ensure that the client requirements are met with and all the work is completed.
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Director Of The Marketing And Public Relation.7 Stars Co. For Indoor & Outdoor Advertisement Jul 2010 - Aug 2012Mohandseen- Identify who will be dealt with through marketing personnel. - These individuals to clients based on the dates of an insult. - Follow-up to the outcome of the work of marketing. - For optimal results with clients and best discount rates and deals. - Supervision of designers and their respective tasks and completed its work. - Oversee the delivery of supplies relating to the marketing personnel. - Oversee all advertising work for the company. - Collection deal for term debit and credit ratios.
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Reception & Office Of AccessRwaad Correction Center (Rcc) For Eye Surgery And Lasik Mar 2012 - Jul 2012Syria Street, Mohandseen- Receptions cases and completed and do their own data. - Administrative procedures and calculations of the cases, which are known in advance or ask their doctor. - Inform your doctor, who followed this case. - Procedures necessary for that case on the instructions of the doctor. - Reception all booking processes and organization at the operating rooms. - Full attention to public relations internal to the place of the cases and doctors
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Director Of The Marketing And Public Relation.Millennium P.C. Aug 2010 - Feb 2012Giza· Identify schools that will be dealt with by members of the marketing.· Direct these individuals to schools based on the dates of insult.· Following up results of the work members of the marketing.· Negotiate with their clear orientation of the project.
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Account Secretary7 Stars Co. For Indoor & Outdoor Advertisement Jun 2007 - Apr 2010Mohanseen- Responsible for all the accounts and the work of tax return and submit it. - Supervision of graphic designers and functions of each of them and the extent of work done. - Receipt of advertising requests and banners orders over the phone.
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TranslatorDr.Fadel Fared May 2005 - Sep 2007Maneaal- Take care about meetings and reminders. - Applied our system for all files. - Helping in some of translation.
Hajar Mo El-Rashidy Skills
Hajar Mo El-Rashidy Education Details
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The Higher Institute Of Co-Operative And Managerial StudiesBusiness Administration And Management, General
Frequently Asked Questions about Hajar Mo El-Rashidy
What company does Hajar Mo El-Rashidy work for?
Hajar Mo El-Rashidy works for Agco Properties
What is Hajar Mo El-Rashidy's role at the current company?
Hajar Mo El-Rashidy's current role is Real Estate Marketing Manager.
What schools did Hajar Mo El-Rashidy attend?
Hajar Mo El-Rashidy attended The Higher Institute Of Co-Operative And Managerial Studies.
What are some of Hajar Mo El-Rashidy's interests?
Hajar Mo El-Rashidy has interest in Social Services, Politics, Education, Human Rights, Animal Welfare.
What skills is Hajar Mo El-Rashidy known for?
Hajar Mo El-Rashidy has skills like Skill Of Understanding People And Breaking The Veils, Marketing Management, Team Building, Social Media, Public Speaking, Human Resources, Online Marketing, Account Management, Media Relations, Event Planning, Market Research, English.
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