Leading a team across the US and Canada, we run business-as-usual campaigns, execute strategic and Account Based Marketing campaigns. Through multiple channels, (i.e. advertising, email, events, social media) we generate leads for our 4 offers using intent and engagement data for scoring, as well as working directly with sales on identified target accounts and identifying greenfield accounts.> Transformed the business-unit-aligned team into business partners with functional specialists allowing for maximum capacity and efficiency> Designed multi channel awareness campaigns utilizing lead scoring to create sales qualified leads> Redesigned the marketing and sales events strategy to align 70 annual events with corporate goals and growth strategies> Partnered with Sales to identify, scope, design, and execute ABM campaigns

M-⁠Files is a global leader in information management. The metadata-⁠driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. M-Files leverages metadata to supercharge organization, search, and sharing of documents. M-Files automatically learns and helps tag your documents so you can focus on real work.I joined the Field Marketing team to expanding demand generation and field marketing activities in North America. This included working closely with sales to identify, plan, execute, and report on events that directly generated leads, as well working with the content team to develop and distribute thought leadership that helped to establish and expand our brand in the market.> Expanded lead generating activities across the United States and Canada> Optimized utilization of the Marketing Tech Stack to enhance events and programs

Continued success and growth is dependent on adaptability and the acknowledgement of a system in need of updating. As the company adjusted the ways in which we service and support our clients, the Marketing Department had the opportunity to realign in to functional teams, thereby bringing together the activities of all our services, solutions, and software. As the leader of the Americas Field Marketing team, I focused on understanding how, where, and when to reach our target audience for maximum impact. This required creating market programs to bring together services and solutions and building relationships with stakeholders for a strong foundation on which to base mutual goals and success.> Built and led the newly created Field Marketing Team in designing, developing, and implementing company wide go-to-market activities> Established a common framework to bring together previously disparate business units to bring awareness to internal stakeholders and deliver a cohesive message to the market

A few months into my expanded responsibilities of building the first marketing program focused on the business goals for the Global Advisory practice, we had to examine the way we did everything. At first we doubled down on what we could deliver digitally; written thought leadership and webinars. Quickly it became clear we needed new initiatives and ways to engage with our audience for continuous marketing results during lockdown.Understanding that time had become a new form of currency, two favorite projects were launching an ongoing poll survey, one question at a time, and hosting webinars in a Q&A format.> Built the first marketing program around the business goals of the Global Advisory practice> Implemented new initiatives and technologies for continuous marketing results during lockdown

Expanded my team's responsibility to 14 Canadian tax offices specializing in property tax. Focusing on establishing marketing program to help offices grow market share by improving visibility and client engagement. Bringing together tax experts in the US and Canada to demonstrate cross-boarder expertise for clients with North America portfolios. Implemented and integrated new technologies - marketing automation platform and CRM - so analysis of performance and engagement metrics now support marketing activities.Introduced campaign marketing to our overall strategy. Campaigns specific to tax services, asset types, and overall company offerings.> Created cohesive marketing strategies across Canada and the United States including identifying KPIs and quantifying ROI on current activities> Turned website into a lead source through pages customized for SEO, gated content, and contact forms> Led the marketing strategy for proprietary tax software

Altus Group's State & Local Tax and Advisory practice is dedicated to managing our client's tax matters so that they can focus on running their business. Our six services lines, real property tax, personal property tax, transaction tax, location and incentive strategies, unclaimed property, and appraisal services, create a full suite to address all of SALT.Our marketing strategies utilizes numerous channels to reach our clients on the platform and in the delivery form best for them. We've produced podcasts, webinars, newsletters, and tax reports. We are recognized as thought leaders and asked to speak at numerous conferences around the country.> Aligned US Tax branding and messaging with Altus Group while maintaining unique positioning and value propositions> Turned educational webinar series into a lead source> Recreated monthly newsletter to capture audience interest data> Built new pipeline stream from the data center market

A global company, after the acquisition of SC&H resources were directed to expanding our mid-Atlantic presence and specifically Washington, DC. As Senior Marketing Specialist I was responsible for the day-to-day marketing activity in the DC metro area and building strategic partnerships. Altus Group hosts a number of events each year and participate extensively in industry groups. I also managed the creation of content for our blog, podcast series, published articles, and speaker panels. I worked with my team of real property tax and appraisal practitioners on their contributions to the marketing effort. We have a strategic plan for membership and committee seats across the regional industry groups. Team members in all job functions are coached through marketing best practices and incentivized to expand their own networks and bring in business.> Responsible for introducing Altus Group to the Washington, DC market after the acquisition of tax business, SC&H> Established the annual Tysons Real Estate Breakfast Panel that ran through 2020> Contributed to the creation of the first content marketing strategy

Altus Group acquired the State & Local Tax Practice of SC&H Group

Managed tax appeals of real property assessments for clients including multinational REITs, national funds, local developers and owners, third party property and asset managers, and family owned real estateConducted market research and data collection with respect to rental data, sales transactions, comparable assessment data, and general real estate market informationDeveloped appropriate analysis of value using the three valuation methodologies; cost approach, income approach, and sales approachFiled and managed appeals within numerous jurisdictional processes; ensured timeliness and accuracy of evidence> Prepared analysis of real estate value using the three valuation methodologies in support of appeal strategies> Participated in business development and remain one of the few Analyst level employees to close a multi million dollar client

Municipal Acquisitions specializes in complex real estate financing structures unique to the needs of municipal, public sector, educational, and non-profit tenants. As an analyst I was given the opportunity to participate in the research and underwriting of each investment decision. This included IRR, NPV, sensitivity analyses, and discounted cash flow analyses to support and evaluate projects in excess of $300 million. I was also made responsible for the administration and compliance of the $181 million real estate portfolio in place. During my time, the company financed and developed a $20 million multi-tenant higher education facility. I was able to experience the entire process from submitting the winning RFP to putting shovels in the ground, including term sheets, bank documentation, LLC formations, and third party contracts, pre-development documentation for Owner’s Rep and Lender’s Construction Monitor, and, finally, construction drawings.Due to my previous experience in marketing and branding, I designed and built the company's website, and improved brand management by creating consistency in marketing and outreach.> Built IRR, NPV, sensitivity analysis, and discounted cash flow models to evaluate investments totaling over $300 million> Identified acquisition opportunities and nurtured prospects> Designed new website and corresponding marketing material

Orr Group provides complete, customized solutions from fundraising to management & strategy for our nonprofit partners. Our roots are in investment banking, and our passion is for making the world a better place. That starts with creating better solutions everywhere we work, in our offices and yours. With headquarters in Washington, DC and an office in NYC, I was responsible for day-to-day management of the $6 million real estate asset portfolio. With half of HQ operating as an office rental property, I oversaw the operating budgets, leasing activity, tenant relations, and maintenance.Additionally, I supported the finance department, coordinated monthly billing and receivables for over two dozen unique contracts and provided weekly status reports to senior management. I ensured the legal compliance of all client contracts in multiple states, and acted as the HR compliance department. Although the majority of our contracted services were fundraising, I was assigned as a consultant for client tax compliance, accounting practices, and human resources.> Coordinated billing and receivables for over two dozen unique contracts and ensured legal compliance in multiple states> Consulted on tax compliance, accounting practices, and human resources management for non-profit clients> Managed $6 million real estate portfolio located in DC and NYC, overseeing operating budgets, leasing activity, tenant relations, and maintenance crew

Hunger Free Vermont is an education and advocacy organization, with multiple programs to address the issue of hunger across Vermont's population. As the Operations Manager I lead a team of two Administrative Assistants through an integration of the administrative department into program operations. Not only did this enhance the relationship between the departments, it resulted in decreased annual expenditures on office supplies and storage by 50% through consolidation, organization, and digitization.It was a significant two years of growth for the organization with both a rebranding and new name, and a move to modern office space. As a significant member of the Branding Team I participated in the renaming, branding and developing of marketing materials and rollout strategy. I managed the final stages of the new website launch, and was the point-person for two fundraising/educational/promotional events highlighting an exhibit on hunger by a nationally renowned photographer.The office move was also my responsibility to manage, including location research, lease negotiations, design, and logistics. The new space was open concept, which was a significant change from the older, but more private former location. Creating enthusiasm and acceptance among the staff was a hurdle, but by listening to them and paying attention to the details, it was only a short time before they all came around.> Supported Finance Director with bookkeeping, annual audit, payroll, and cash flow management> Audited benefits package resulting in better benefits and lower costs> Planned and coordinated fundraising and educational events> Participated in design and rollout of organization’s new name and brand

For 37 years the Vermont Mozart Festival was a summer music festival that celebrated classical music enhanced by the beauty of Vermont's landscape. Concert experiences included solo artists at historic theaters to 35 piece orchestras under tents on mountaintops and lake shores. After one season as Operations Coordinator I was promoted to Operations Manager, overseeing the seasonal staff and crew responsible for musicians, volunteers, box office, and logistics. I also managed the organization's finances and human resources. Being a non-profit we had ongoing fundraising campaigns for individual donors, corporate sponsorship, and planned giving. My role in these activities was everything from designing and creating promotional material to attending donor meetings, and soliciting local companies with sponsorship and advertising opportunities.> Promoted to Operations Manager after one season as Operations Coordinator, supervising seasonal staff and crew responsible for musicians, volunteers, box office, and logistics> Managed organizational finances including internal review of bank financing and audits> Cultivated over $100,000 in annual concert sponsorships and program advertising

Draker Solar Design, now Draker, has grown into the global leader in solar performance and asset management. In 2006, the company was still a start-up, seeking the first round of capital infusion. As the Office Manager everything unrelated to engineering fell into my sphere, from accounting to human resources, renovations to marketing. I also managed the property, consisting of the Draker headquarters and four to five small businesses, including an art studio. During 2006 and 2007 the company grew 50%, under went a complete rebranding, built a Board of Directors, and began a Series A investment round. I successfully contributed to these efforts by improving profitability and financial reporting by implementing new project management procedures and accounting policies, and utilizing tax credits for green buildings, emerging neighborhoods, and small business incentives.> Improved profitability and financial reporting through new accounting policies> Participated in company rebranding and implementation of new marketing materials> Managed company real estate operations, capital improvements, and leasing> Assisted in Series A Investment Round and raising Venture Capital of $500,000