✦Hagit Kaufman Email & Phone Number

A well-versed Marketing Director with extensive experience across the full marketing lifecycle. I have a strong track record of leveraging market research and data analytics to gain deep customer insights, lead strategic decision-making and ensure effective growth. I'm skilled in go-to-market planning, launching successful campaigns, and driving user acquisition, onboarding and retention. Known for optimizing APRU, my team provides valuable insights into product monetization, evaluating user behavior and acquisition, segmenting the user base and benchmarking against competitors. Notably, in my latest role at Bezeq, I led the fiber internet service marketing growth and client acquisition strategies to launch - including brand awareness, unique selling points, and pricing. After its successful market rollout, I analyzed data to identify churn, monitored competitor offers, and built a tailored offer based on customer needs to enhance retention and loyalty. Additionally, I spearheaded the development and launch of BezeqStore, Bezeq's e-commerce platform. With a solid technical understanding and strong product marketing background, I am an advocate for innovation and believe in staying at the forefront of ever-evolving marketing trends and technologies. I am adept at navigating dynamic and complex landscapes, tailoring strategies to address the unique challenges and opportunities presented by an industry.