The passion for digital experiences with art, music, and data, led Luciana to change her career in the early 2000s, when she decided to enter the digital world.From an “offline” copywriter already with some awards in her bag, she started to follow the trends of creativity x technology to create campaigns and projects crafted with innovation.Today with the evolution of communication, her work no longer has divisions, as long as she continues to look for innovative ways to solve problems and build brands.In a lifetime as a mother, creative, creative director, jury member, lousy housewife, driver for the kid, landscape-designer-wannabe, lazy boxer and party girl, she has won hundreds of creativity awards at festivals like Cannes Lions, D&AD, The One Show, ADC, Webby Awards, Clios, NY Festival, London Festival, El Sol Festival, El Ojo de Iberoamerica and London Festival, amongst others.She has served as President of jury at Cannes Lions, El Ojo de Iberoamerica, CCSP, etc. and as jury member for some of the most prestigious international festivals including Cannes Lions , The One Show, D&AD, Clio, ADC Awards, NY Festival, etc.But all this is just the beginning. ;)