- Responsible for marketing campaigns to Samsung users, which cover EDM, Push App Notification, SMS & Paid Media.- Developed new initiatives and strategies to stimulate customer engagement and spending- Acquired, maintained, and upgraded users.- Managed the GCRM system (SAP)- Lead cross-functional projects - assessing workloads, judging areas of risk, and gauging progress to ensure deadlines and KPI are achieved.

• Managed all customer database and CRM channel• Identified, analyzed and tracked CRM performance• Developed, implemented and monitored CRM strategy• Assessed the quality and performance of products offering and offered actionable steps to further revenue improvement and CRM conversions• Liaised and coordinated with the whole Marketing team to ensured planning and execution of CRM activities• Communicated directly across local and regional teams to efficiently to achieve desired outputs across the business• Communicated across multiple teams to identify, rectify and guide operational execution with immediate effect on the business performance

- Worked in conjunction with CRM team to personalize the communication with Zalora’s subscribers and customers- Planned and executed campaigns with the various CRM tools. - Monitored and maximized email-marketing revenue.- Planned resources and activities required for each campaign, engage stakeholders within the division to ensure project target are achieved.