· Digital Campaign Strategy Planner: Planned the development of tailored digital strategies for clients across industries (e-commerce to B2B), prepared media plans with a minimum spend of $5,000 across channels, from developing keyword research to audience targeting tactics, resulting in an overall positive increase in conversion rates across clients.· Digital Campaign Implementer: Executed campaigns seamlessly across multiple platforms (Facebook Ads, Google Ads, TikTok, Snapchat, etc.), from campaign tracking to setup (using Google Tag Manager & Google Analytics 4), and optimization, leading to a significant enhancement in campaign performance metrics, such as click-through rates and engagement levels.· Digital Subject Matter Expert: Stayed at the forefront of emerging digital trends, integrating innovative approaches such as short-form videos and AI-driven ad campaigns (ChatGPT, SoraAI, Grok), resulting in a substantial boost in client visibility and brand recognition.· Digital Campaign Optimizer: Proactively identified optimization opportunities, resulting in a measurable improvement in Return on Ad Spend (ROAS).· Google Analytics Specialist: Leveraged expertise in Google Analytics 4 & Looker Studio to optimize client accounts, culminating in the generation of insightful performance reports and a substantial increase in website traffic and user engagement metrics.

- Optimizing the workflow by creating auto Excel Templates to reduce time on preparing Media Plan, Allocating Campaign Budget, and analyzing Campaign Performance in term of lead and touch point;- Prepare a vendor proposal for the client by researching about potential vendor in term of their business history, inventories capacity, platform and campaign management ability;- Creating insightful and ease of use report by visualizing and reformatting the auto-update Report Template;- Helping account team with Consolidated Report by preparing Google Analytics, Google AdWord, and The Trade Desk data.

GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 24,000 employees and 400 global offices in 81 countries.I worked as a Programmatic Executive. My typical work day is to handle with Trading & Campaign managing tasks.Trading tasks:- Handle the campaign invoice by matching campaign cost with invoices from our vendors, submitting and handling payment requests to Accounting Department- Export GroupM trading data for internal Agencies as request- Handle trading debt comparison for digital campaigns every year end with GroupM Trading team- Handle powerpoint report and export trading data for C level meeting - Prepare monthly internal team cost reportCampaign management tasks:- Contact with local vendors to integrate them into GroupM project, including meeting, handle contract and technical integration to involve them to our SSP- Generate and manage campaigns on DSP, daily monitor campaign cost and performance, including monthly report to external and internal team- Working with my manager to prepare post and end campaign report to clientsFamiliar tools and platforms: The Trade Desk, Appnexus, Videology, ComScore, SaleForce, , Xaxis Turbine, Xaxis Audience, Xaxis Triggers and WordpressBeing at GroupM was one of the best part of my career, during the time there I experience with professional work environment and latest marketing tools.

Viet Law Firm Limited is a full service law firm providing legal services in Vietnam, providing legal advice in the field with the most practical solutions. I started to worked there in May 2014. My daily tasks are consulting law services via phone call, dealing with contracts and appeal process for our clients.What I had learn at Vietlaw Solutions Firm:- Draft and prepare office letter for establishment of enterprises- Understanding the court procedure- Legal phone services- Learn law in practice, ranging from Tax, Civil, Enterprise and Labor LawWhat I learned at Vietlaw Solutions really help me to truly understand what I study at school in practices.