• Country Lead for the Top Trader Program and National Accounts including Carrefour, Daewoo and KLIM Airports.• Strategized and executed the National Trade Loyalty Program, integrated marketing campaigns and shopper communication initiatives aligned with the premium portfolio (Global Drive Brands)• Developed a retail application to automate the operations of 800+ 3P Field Staff, providing a real-time solution to track the market execution.• Developed a National Channel Marketing Strategy (CM-X)• Handling Global Oil Marketing Companies (OMC) accounts (Shell, Total and PSO) and provided Category Management solutions for their Convenience Stores• Liaison between creative agency (Ogilvy), vendors, EMCs, design machine for brand communication, artworks and POSM development/execution across 10000+ outlets• Initiated and launched the Digital Payments Structure and Retailer Microfinancing Scheme by partnering with the largest Mobile Financial Solution provider of Pakistan (Telenor)• Introduced the first ever Digital Draw Platform for retailers across the country

• Managed E2E premium trade cluster comprising of Key Accounts, High Selling Premium Outlets and the Entertainment Segment• Managed In-store merchandising execution, Category management, Inventory and Sales planning, Marketing analysis and Contractual obligations for Local and International Modern Trade outlets (LMTs/IMTs)• Directly managed a team focusing on augmenting Share of Voice and driving awareness across all mediums• Managed the marketing calendar and its key deliverable from a commercial and financial standpoint

• Led the largest (40% of area) trade marketing territory of monthly 36 million sticks sales volume• Spear-headed business turn-around to deliver an outstanding 12%+ volume growth vs. last year (outperforming all other territories)• Developed a Regional Rural Development Project to arrest Pall Mall Volume & Share Decline in Rural Trade Clusters