Canada Channel Strategy Lead for Unilever's Health and Wellbeing division : Liquid I.V. , OLLY and Smarty Pants.• Led the strategy for Liquid I.V.'s inaugural global expansion into Canada.• Successfully integrated Smarty Pants into the Unilever Canada Portfolio from a distributor model.• Nationally expanded the Olly portfolio across all channels and introduced the OLLY Modern Women range to the Canadian market.

Sales Strategy Lead for Unilever Canada's Skincare Portfolio, encompassing renowned brands such as Dove, Vaseline, Shea Moisture, and Simple.• Develop and implement channel-specific strategies to meet the evolving needs of diverse shoppers across all Canadian market channels.• Lead pricing, promotion, distribution, shelving, and retail strategies for skincare brands, ensuring flawless execution guided by shopper and data insights.• Provide support for new product introductions into the portfolio.• Proactively monitor and analyze competitive trade activities, recommending appropriate actions using the Net Revue Management (NRM) approach.• Take complete ownership of the trade budget, specifically managing brand-specific customer investment and ensuring meticulous management of trade spend for the skincare category.Lead the ecommerce strategy for the entire Unilever Canada Personal Care Business.

• Managing a total portfolio of $175M NSV which equates to about 14% of Unilever Canada Sales• Leading development of everyday special pack vehicle for Unilever categories of Personal Care and Foods -in both physical and e-commerce world; identifying whitespace opportunities; evaluating projects and conducting sell-in and financial results.• Identifying and implementing annual cost savings initiatives, for targeted savings of $800K, via collaborating with retailers and external suppliers. • Working in a Go-To-Market capacity with prominent retailers - including Walmart, Loblaw’s, Shoppers Drug Mart, Costco & Amazon, as well with 3rd party suppliers, manufacturers & retailers for efficient instore activities.• Integrated Business Planning (IBP) Lead and Facilitate new product launches on Skincare, Haircare, Foods & Refreshments categories.• Leading the Slow-Moving Inventory Process flow for the Customer and Development Team by implementing a monthly rhythm cycle and reducing business waste.

• Orchestrated Go-To-Market initiatives for Hair, Deodorant, Food, and Home Care categories, emphasizing innovation, gifting, special packs, and displays, while driving process improvement and lead-time reduction.• Led cross-functional teams through project meetings and networks to ensure adherence to timelines and oversee critical updates for successful project execution.• Served as a pivotal interface between promotional planning, supply planning, in-store visibility, brand, trade, and third-party vendors, facilitating the execution of innovation and special pack projects.• Upheld exemplary customer service standards while implementing changes to promotional requirements, meeting working capital targets, and minimizing waste.

• Managed promotional strategies for a diverse portfolio, including Tylenol, Motrin, Zantac, Imodium, Reactine, TENA, and Nicorette from 2015 to 2017, transitioning to Aveeno, Clean & Clear, and Johnson's Baby from 2017 to 2018• Ensured optimal performance for a complex seasonal portfolio valued over $75MM, achieving 100% fill rate on promotions and displays, surpassing profit per display benchmarks, and meeting budget constraints effectively.• Led cross-functional meetings to align on promotional display strategies and managed diverse teams for end-to-end execution of promotional and club pack displays, ensuring adherence to timelines and budgets.

• Independently managed an Inventory Budget of about $20 million for Canadian Distribution Centers.• Created, tracked and presented Supply Chain Metrics & KPI's to the North American Leadership Team and at company townhalls.• 2014 North America Delivers Award for remarkable contributions to the Canadian Supply Chainorganization.