Haifa Alsadhan Email & Phone Number

Riyadh, Saudi Arabia

• Developing digital ads on Google Ads, Meta, Snapchat, and TikTok to boost brand visibility and engagement.• Analyzing campaign performance to optimize ROI and drive conversions.• Executing targeted email and SMS marketing campaigns to engage with the audience directly.

Riyadh, Saudi Arabia

• Digital channels Management- Manage websites content to ensure it is aligned with the brand's messaging, guidelines.- Content creation, publishing, and updates, researching innovative website solution to increase user experience,SEO best practices- Conduct regular website audits to enhance website performance and engagement using google analytics and other analytics tools.-Internal Portal management • management of tawasul system Processing and coordinating system requests•Social media management - content creation - Scheduling and publishing- Community management •Digital marketing campaigns •Key projects - initiated tawasul work flow system that optimizes marketing request processing, activates governance protocols, and enhances archiving capabilities. Tawasul streamlines request management, promotes transparency and compliance, and provides a secure database for data storage. This initiative significantly improves operational effectiveness and decision-making processes within the organization.- website website facelift 2023- social media campaigns

Riyadh, Saudi Arabia

Part of the newly established Saudi EXIM Bank that aims to support one of the pillars of vision 2030 in enabling non-oil exports • Branding: - Developed full Brand Guidelines that communicate the brands values, identity, and personality to the public, ensuring the right implementation and usages in all marketing communications internally and externally. - Developing and creating marketing materials and collaterals such as website development, social media, brochures, business cards, e-signature etc.- Working on the brand to remains recognizable, up to date, and exciting to customers.- Ensuring the development, update, and maintenance of Company Profile, annual report at the beginning of each year.• Marketing:- Conduct quarterly market research and analyzing trends to identify new marketing opportunities. -Work with external agencies to execute marketing campaigns, Analyze and report on the performance and efficiency of the campaigns launched.- Work on promotional activity that provides both a highly professional online presence and support sales by generating new leads and prospects.• Social media: - created and managed the company’s social media profiles and presence, while continuously working to drive consistent, relevant traffic and leads from our social network presence.- Create an annual social media calendar to help distribute content that educates and entertains our audience and supports marketing goals.• Key projects:- Created the official Saudi Exim Bank website 2021-website revamp 2023 -Saudi Exim bank annual report 2021-marketing calendar

Marketing communication

Roles:. Writing social media, digital ads reports, analyzing the effectiveness and outcomes of the campaign, assessing the return on advertising expenditure and making recommendations based on the outcomes to improve future campaigns.. Lunched multiple digital ads campaigns, using the right digital channel and targeting the right audience. . Managed an event for a client, focusing on the opening of their new branch also raise awareness of their brand.