Haifa Mohammed Email & Phone Number

Dubai, United Arab Emirates

As the Founder and Owner of Me Time Soaps, I oversee every aspect of our growing business, from product development to operations, ensuring that our products meet the highest standards of natural luxury. My core responsibilities include:- Product Formulation & Development: Designing and producing a range of handmade botanical soaps and skincare products using 100% natural ingredients.- Sustainability Leadership: Leading the development of zero-waste, plastic-free packaging to align with our commitment to eco-conscious practices.- Brand & Marketing Strategy: Creating and executing marketing campaigns that position Me Time Soaps as a leader in luxury natural skincare, appealing to eco-conscious consumers and businesses.- B2B & Wholesale Partnerships: Managing wholesale partnerships with boutiques, spas, and wellness brands that share our commitment to ethical beauty and sustainability.- E-commerce Management: Overseeing the development and optimization of our online store, providing a seamless shopping experience for customers in the UAE and beyond.- Customer Engagement: Building and nurturing a loyal customer base through exceptional service, social media engagement, and educational content around natural skincare.Through my leadership, Me Time Soaps has become a trusted brand known for its commitment to quality, ethical practices, and environmental responsibility. I am passionate about helping people discover the benefits of natural skincare while making a positive impact on the environment

Dubai, United Arab Emirates

• Managing marketing activities to ensure achieving organization objectives and government strategies.• Leading branding projects from concept to end report including budgeting and execution plan.• Crafting procedures and guidelines on how the brand should be employed (e-versions and printed)• Developing and manage digital marketing campaigns.• Directing the creative production of online and offline marketing assets, graphic designs, and video production, from the initial concept to finished product.• Building necessary communication with government departments and internal units to understand their requirements and needs for their marketing campaign/projects.• Measuring and analysing marketing campaigns results for continuous enhancement and correction actions, when necessary• Reviewing and reporting on analytics for website, social media, and digital advertising. Achievements:• Built the Marketing as a new function in the organization from the scratch.• Developed the Marketing Strategy in line with organization goals and objectives.• Crafted organization’s marketing Policies, Processes, and Procedures.• Planned and managed the creation of Corporate Brand Identity.• Increased brand awareness by 15% thorough the campaigns across various channels.• Increased organization web traffic by 25%.• Crafted the marketing plan for the yearly government initiative and directions.• Handling 1.5M AED budget for event, initiatives, marketing, designing, promotion, and video.• Project Manager for the website redesign project which assisted with 91% in ranking the organization website at 2nd out of 29 Government departments, as per Smart Dubai Report 2017.

Dubai, United Arab Emirates

Responsibilities: • Worked with cross-functional Business Affairs teams in govt departments, free zone authorities, legal, International and Federal Authorities for licensing Business• Advised on all Business establishment matters and the relevant sector Regulations • Assessed, granted NOC for business in Dubai city and free zone areas • Communicate with external entities like Dubai Economic department, Free Zone authorities on procedures and rules• Worked with internal and external counsels to handle legal matters and litigation, oversaw business compliance• Maintained updated regulations from federal authority and international organizations. • Analyzed complaints, conducted investigations to resolve passenger disputesAchievements:• Re-engineered and automated the NOC process for the Business Section • Developed the Procedure Manual, forms for the NOC process for the Business Section• Reduced the NOC process from 5 to 2 working days • Winner of the Customer Excellence (ACE) in 2014

United Arab Emirates

Responsibilities: • Managed the Ramp Driving Permit System.• Supported the Safety Training Manager in the Training Programs.• Performed wide range of administrative support for the Safety department. • Broadcasted safety bulletins, internally and externally, to ensure compliance by parties.• Prepared ramp accident/incident reports and convey them to the federal authority.Achievements:• Developed the Standard Operation Procedures (SOP) for the Ramp Permit System • Reduced the Ramp accident/incident reporting process from 2 to 1 working day• Reduced the Permit issuance process from 3 to 1 working day• Awarded for contribution to the success of the training program conducted by the Security Centre at the General Department of Security - Dubai Police HQ• Awarded by H.H. Ahmed Bin Saeed Al Maktoum, Air BP, and Aerogulf Services Company for the outstanding contribution in FOD Campaign and achieving the Safety Excellence Award • Winner of the Star Performer Award in 2005

Certified Brand Manager, Matketing And Sales, Certified Brand Manager

Meirc Professional Certificate (MPC)

Digital Marketing, Marketing

Diploma Of Administrative Leadership, Administrative Leadership

Professional Diploma In Digital Marketing, Marketing

Master'S Degree, International Business And Marketing

Professional Diploma In Business Plan Development And Entrepreneurship, Entrepreneurial And Small Business Operations

Brand Management And Marketing Communication, Course

Bachelor'S Degree, Business Administration And Management, General, Very Good