Haifa Abbas Email & Phone Number

Beirut, Beirut Governorate, Lebanon

Successfully developed and managed an extensive qualitative TV monitoring library since 1998, comprising over 150,000 digitized television advertising: the only qualitative TV Monitoring library in the MENA region capturing the essence and progression of TV advertising in these markets. Brands, services, and industries acquire an edge and advantages as follows:• Unique Market Insights: clients gain a distinctive vantage point in the market by accessing a wealth of advertising content.• Campaign Visibility: users explore advertising campaigns that truly matter, providing valuable competitive intelligence.• Strategic Clarity: armed with this comprehensive resource, organizations plan, develop, and implement communication strategies with vision and precision.• Efficiency and Cost Savings: strategists save time and resources with the robust search system that filters and retrieves relevant information swiftly.

A strategic marketing research analyst and marketing communications specialist with over 35 years’ experience in the MENA region; leading influential projects and managing multinational brands strategies; a pioneer in the research business who helped shape the industry and train numerous Arab researchers.• Market Intelligence: Conducting, analyzing, and interpreting customer, competitor, and market intelligence across the entire marketing spectrum.• Qualitative Research: Playing an instrumental role in the development of qualitative marketing research in the Middle Eastern region, with a particular focus on Saudi Arabia and Female Consumers.• Concept Development: Contributing to the development of products, services, and brands across multiple industries.• Solution driven: Providing innovative solutions, perceptive interpretations and actionable recommendations that are key to long-term business growth.

Jeddah - Saudi Arabia

Played a pivotal role in advancing qualitative research in the region, serving as a conduit between international clients and consumers, with a particular focus on Saudi females. Additionally, collaborated as a research partner in successfully launching prominent brands within the region.

New York City Metropolitan Area

Focused on public relations and marketing strategies for insurance products and services, specifically targeting the Middle Eastern diaspora.

New York City Metropolitan Area

Developed public relations and fundraising initiatives geared toward increasing donations for scholarships, with a specific focus on Americans of Middle Eastern descent.

Masters, International Affairs

Ba, Public Administration

High School Diploma

Education record