Hai-Lam Phan Email & Phone Number

Washington Dc-Baltimore Area

- Lead a team of 3 producers and numerous contractors, creating on average 30 pieces of content per month, including videos, graphics, photographs, and live events content across multiple digital-first platforms, reaching 1 million monthly unique audience members. - Provide creative direction for brand development, align digital content with brand, and organize live events for CAP’s year-long 20th-anniversary celebration, launching with the CAP20 IDEAS Conference, operating on a budget of nearly $500,000. CAP IDEAS created over 30 million impressions and reached 7.4 million users across all of CAP’s social platforms.- Adapt policy team’s guidance into visually engaging, CAP-branded explainer videos, strategically adapting social platform-specific trends to optimize reach.

Washington Dc-Baltimore Area

- Produced a docu-series profiling people with records in partnership with the Clean Slate Initiative, leading to successful record expungement of Gina Rodriguez.- Produced a video recommending the reorganization of the Department of Homeland Security, which was presented in a congressional hearing and preserved in the Library of Congress.- Successfully expanded the team from one producer to three, managing core team and various short-term contractors. Maintained budget for film shoots and established new project management workflows in coordination with multiple CAP departments.

Washington Dc-Baltimore Area

- Created branded data visualization and rapid response videos around COVID response, resulting in highly successful content that garnered over 10 million Twitter views, gained 10,000 new followers for the channel, and was shared by numerous news outlets and prominent figures such as Hillary Clinton and Rachel Maddow.- Created videos for a $2.3 million ad campaign, resulting in a 1.5 percentage point increase in support of progressive issues among independent voters.

Washington D.C. Metro Area

- Designed and implemented new branding across all ThinkProgress videos centered on explainers of complicated policies for YouTube, focusing on storytellers and explainers for the digital audience.- Filmed and edited video about displaced Puerto Rican residents after Hurricane Maria that prompted FEMA to re-open their cases for assistance.

- Managed a team of 7 producers and editors creating digital videos that reached over 84 million followers.- Developed content for global brands such as Star Alliance, AXA, Red Bull, Rolex, and Canada Board of Tourism, seamlessly integrating their messaging goals into National Geographic videos.- Adapted Nat Geo’s “Further” branding into social videos, creating templates and streamlining outputs.- Produced videos for National Geographic Travel Facebook that helped increase average video views by 216% in less than 6 months and gain over 1 million followers in one year.- Interpreted monthly analytics from the audience development team and implemented metric lead strategy into video creation.

San Francisco Bay Area

- Managed a team of two producers to launch two new YouTube channels, Animalist Too and Best Dog Ever, growing each channel to 50,000 subscribers in one year. - Led the creation of “Sloth Week,” a Discovery/Animal Planet conservation campaign that had over 46 million Twitter impressions and was listed on Twitter trends.- Produced paid ad campaigns with brands such as GM, Arm & Hammer, and Nutrish.

- Produced and edited channel’s most popular series on pet adoptions, with videos gaining over 25 million views.- Videos produced were on the front page of Buzzfeed, HuffPo, Yahoo, Gawker, and Time.com.- Directed the first Friskies awards, a co-sponsorship between Fremantle and Purina, with a budget of over $300,000.

- Filmed promotional videos for Disney California Adventure Park’s expansion: Carsland and Buena Vista Street, and for General Motors attraction in Disney World that played for 10 years.- Videos have been in continuous play at Disney parks and seen by millions of guests.

- Filmed promotional videos for Whole Foods Market, Pearson Education INC, and Sykes Enterprises.

- Filmed commercial-production concerts around the world with premiere Vietnamese artists. - Produced content for Travel Show DVD Extras in Czech Republic, Canada, New York, and Minnesota.- Edited and authored concert DVDs for domestic and international distribution.

- Oversaw all studio and field productions from concept to broadcast. - Successfully produced over ten broadcasted series as well as filmed several special events.

- Technical expertise in 3D compositing, keying, matting, and color corrections. - Worked on Kudai’s “Nada es Igual,” which premiered in Ritmoson Latino, a popular music channel in Mexico