Hai Le Email and Phone Number
Experienced Head Of Marketing & Communications with a demonstrated history of working in the education management, automobile and electronics industry. Skilled in Crisis Management, Data Analysis, Strategic Planning, Marketing Strategy, and Social Media.
Rmit University Vietnam
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Associate Lecturer (Marketing)Rmit University Vietnam Feb 2022 - Present- Undergraduate teaching including designing, conducting and moderating assessment; implementing improvements informed by peer review, course evaluation and/or student feedback.- Professional activities and/or peer-reviewed research activities appropriate to the discipline including publishing research results in high-quality outlets as lead or co-author.- Initiate and deliver programs to develop the teaching and/or research skills of academic and professional staff.- Membership of committees, working parties or any other service duties as required.- Adhere to the Academic Expectations and Development Framework of RMIT Vietnam. -
Director Of Business DevelopmentHei Schools Saigon Central Dec 2022 - PresentHo Chi Minh City, Vietnam- Building and maintaining relationships with both internal and external admissions and marketing departments, Embassy, vendors, and parents.- Identifying and developing new partnership opportunities for the school.- Researching new opportunities and emerging early childhood education trends.- Formulating and implementing an account management plan to ensure that business relations are properly maintained.- Presenting market research to the marketing department and recommending strategies to improve market research.- Collecting information in order to prepare proposals in response to requests for proposals (RFPs). -
Head Of Business DevelopmentPhu Dang Khoa International Feb 2021 - Sep 2024Business Development:• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets• Foster and develop relationships with customers/clients/investors/foreign partners• Understand the needs of your customers and be able to respond effectively with a plan of how to meet these.• Keep abreast of trends and changes in the business world.Strategy consulting: • Think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business• Work strategically - carrying out necessary planning in order to implement operational changes• Negotiates with other companies regarding actions such as mergers, acquisitions, or joint ventures.Operational excellence:• Manages and directs the company toward its primary goals and objectives.• Oversees the ongoing operations of all divisions in the company.• Leads a team of executives to consider major decisions including acquisitions, mergers, joint ventures, or large-scale expansion.• Promotes communication and cooperation among divisions to create a spirit of unity in the organization.• Have a good understanding of the business products or services and be able to advise others about them• Oversees the organizations financial structure, ensuring adequate and sound funding for the mission and goals of the company.• Ensures the companys compliance with all applicable laws, rules, regulations, and standards.Reporting:• Works with the board of directors and other executives to establish short-term objectives and long-range goals, and related plans and policies.• Presents regular reports on the status of the companys operations to the board of directors and to company staff.• Serves as the companys representative to the board of directors, shareholders, employees, customers, the government, and the public -
Lecturer (Marketing)Ueh - International School Of Business May 2021 - Mar 2023Vietnam- Develop and teach undergraduate, postgraduate and executive courses in Marketing or International Business; - Supervise undergraduate and postgraduate research projects; - Undertake scholarly research either individually or in collaboration with others; - Participate in professional and community engagement. -
Head Of Business DevelopmentCanadian International School System Vietnam Jan 2021 - Jul 2021VietnamAdmissions:- Develop admissions system and processes to support admissions growth for CISS;- Collaborate with the admissions team across CISS to ensure policies and processes are followed in line with the school admissions plan and strategies e.g. tuition incentives, accelerated enrolment, etc.- Provide training and up-skilling for admissions staff in sales and quality customer service to ensure continuity regarding to sales across CISS. - Develop and maintain an effective reporting system for admission monitoring and management regarding student enrolment, prepare regular reports to the Board of Directors. - Participant in all events and activities promoting enrolment through prospective parents and companies/organisations.Corporate Sales:- Work closely with PR & Marketing, Business Development in developing and delivery of corporate sales and promotion programs. - Identify, maintain and develop business networks and partnership with prospective companies/organisations, agents for admission/sales growth for CISS.Community Liaison:- Foster and maintain effective business relationships within the internal (parents and teachers/student community) and with external (local and regional) associates.- Attend networking events; in particular, the chambers of commerce such as AmCham, EuroCham, BBGV, and CanCham, and other Chambers to boost corporate sales. -
Head Of Marketing & CommunicationsInternational School Saigon Pearl (Issp) Aug 2018 - Jan 2021VietnamStrategic Marketing:- With the school's Head of Admissions & Business Development, develop a marketing strategy to support the school's growth, identify new markets from which to recruit pupils from inside Vietnam and outside Vietnam, and create focused initiatives to drive recruitment- Develop the school's annual Marketing Plan and budget which is aligned to the school's strategic and long term development goals- Develop a comprehensive multi-channel customer communication programme which supports effective customer engagement, retention and parent advocacy- Regularly monitor competitor performance to support school development plan and marketing initiatives- Ensure school branding and logo is being used in line with Brand Guidelines.Tactical Marketing and Communications:- Implement the marketing and promotional activity for the school- Identify and execute relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.- Working with Head of Admissions & Business Development to identify (school and non-school based) feeder relationships within the local community and establish close working partnerships to generate new enquiries- Manage the organization and promotion of marketing events and align the required the organization support in conjunction with the Head Teachers and Admissions staff- Create and maintain the content for the School's website- Develop and manage production of all external marketing collateral including prospectus and direct marketing activities- Management of all PR based media relations relating to promotion of the school including proactive message placement through drafting of press releases and establishing positive relationships with representatives from local media channels to enhance the reputation of each school- Regularly review and monitor communications from the school to parents and the outside community.
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Associate Lecturer In Public RelationsRmit University Vietnam Aug 2015 - Oct 2018Vietnam- Undergraduate teaching including designing, conducting and moderating assessment; implementing improvements informed by peer review, course evaluation and/or student feedback.- Professional activities and/or peer-reviewed research activities appropriate to the discipline including publishing research results in high-quality outlets as lead or co-author.- Initiate and deliver programs to develop the teaching and/or research skills of academic and professional staff.- Membership of committees, working parties or any other service duties as required.- Adhere to the Academic Expectations and Development Framework of RMIT Vietnam. -
Product Marketing & Public Relations Associate ManagerSamsung Electronics May 2014 - Aug 2018- Lead development of clear Vision, Strategies and Plans to build the brand Awareness, Preference and Differentiated Equity of assigned business portfolio.- Understand and influence Product Business Group to have clear Product Portfolio, Pricing Strategies and building blocks including annual business initiative calendar to deliver to business goal.- Develop strategic marketing leadership on Brand Communication, Local Initiative Launch Communication and ensuring excellence in execution.- Lead functional team to develop & execute holistic initiatives via LLP & IMC development & execution.- Develop the local adaptation or creation (as needed) of ATL development & BTL for the initiatives based on in-depth understanding of local consumers.- Ensure excellent execution of plans from ATL to BTL and instore to deliver the business goals for campaign and for full fiscal year.- Manage effective communication with Business Heads, HQ and RHQ to ensure issues are quickly resolved, and Best Practices are shared on time. Develop gap closure plans together with Product Marketing to deliver business goal -
Retail ManagerLexus Mar 2013 - May 2014Thailand- Hires, trains and motivates all dealership department managers.- Directs and monitors all dealership management or supervisory personnel functions and completes formal performance evaluations of all department managers at regularly scheduled intervals.- Plans dealership operations for the coming year and submits to the dealer for approval.- Meets with the comptroller/office manager monthly to review departmental forecasts for consistency with the annual forecast.- Meets with managers individually to develop monthly and annual goals and objectives, and to review actual performance.- Monitors the daily operating control (DOC), recommending improved courses of action where necessary.- Provides dealer with accurate weekly reports on the financial condition of the dealership.- Ensures that the monthly financial statement is complete, accurate and submitted on time to the factory.- Develops and maintains a good working relationship with lending institutions.- Communicates management policies and procedures to all employees and ensures that they are understood and followed.- Provides enthusiastic leadership to help shape employees' attitudes and build morale. -
Senior Business AnalystDeloitte Jul 2011 - Feb 2012Vietnam- Acts as a subject matter expert for applications and works with various business units to enhance and improve business processes with automation. A seasoned, experienced professional with a full understanding of business systems analysis, resolves a wide range of issues in creative ways. - Contributes to functionality and process design for systems by creating functional specifications and supporting documentation, detailing all process flows and functional operations. - Participates in pilot preparation; coordinates user acceptance testing and coordinates new model rollouts -
Assistant Sales ManagerAudi New Zealand Sep 2009 - Jun 2011New Zealand- Supervising sales staff- Developing goals for the dealership as part of the business plan and monitoring performance in relation to the plan- Working closely with the General Sales Manager, General Manager and other managers and sales staff.- Monitoring the progress of each sold vehicle, informing customers of any delay and check that vehicles are properly prepared for delivery.- Overseeing all areas of the showroom and outside inventory.- Make sure every customer receives first class customer service. -
Senior Sales RepresentativeAudi New Zealand Jan 2009 - Aug 2009New Zealand -
Product Development SpecialistMercedes-Benz Australia Mar 2008 - Dec 2008Australia- Complete required product, systems, and communications training- Greet all sales customers- Assist customers with vehicle selection by asking questions and listening carefully to their responses- Perform high-quality, professional demonstrations of new/used vehicles- Continuously develop product knowledge to become the vehicle authority- Know the ins and the outs of product offerings, optional packages, and the latest technologies- Learn digital retail platform - Explain product performance, application, and benefits to prospects- Describe all optional equipment available for customer purchase- Build strong rapport with customers - Report to Sales Manager regarding objectives, planned activities, reviews, and analyses- Provide appropriate reports and assist in technical production to team.- Motivate and develop direct reports. Provide appropriate guidance and support.-- Analyze current marketing trends and ensure consistency of styling with same.- Design and maintain master spreadsheet for product development and prepare appropriate reports.- Review all new orders and ensure accuracy of all quantities.- Ensure compliance to all instructions from manufacturer.- Analyze all customer requirements and industry trends and develop new product development programs.
Hai Le Skills
Hai Le Education Details
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Project Management -
Business Administration And Management, General -
Finance And Financial Management Services
Frequently Asked Questions about Hai Le
What company does Hai Le work for?
Hai Le works for Rmit University Vietnam
What is Hai Le's role at the current company?
Hai Le's current role is Head of Marketing & Communications | Automotive, Electronics, Education and Professional Services.
What schools did Hai Le attend?
Hai Le attended University Of Sydney, Massey University, Massey University.
What skills is Hai Le known for?
Hai Le has skills like Data Analysis, Strategic Planning, Marketing Strategy, Social Media Marketing, Crisis Management.
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