Hailey Evans Email and Phone Number

Responsible for leading a large cross-functional team 25+employees. Key responsibilities include sales, category development, space planning, distributor management, marketing, and shopper marketing. Co-develops plans alongside our retail partner counterparts to over-deliver business results. Develops and executes strategy - collaborating with Red Bull’s large DSD network to make our plans come to life at retail.

Responsible for business development, account management, category growth, and negotiations for Schwarzkopf at Target. Key elements of role: Selling across multiple departments and buyers, P&L management, trade budgeting, shopper marketing strategy, agency collaboration, forecast accuracy, category analytics, digital strategy, assortment strategy, cross-functional collaboration & influence.

Responsible for managing national trade budgets and developing national go-to-market strategy and 5P (Product, Pricing, Promotion, Placement, & POS) strategy for Dial, got2b, Schwarzkopf, Smooth n Shine, GLISS, and new product innovation. Managed ~$250MM portfolio. Dial business grew +14% YOY while also delivering national trade budget within plan. Managed the development, alignment, implementation and monitoring of national strategic business plans to achieve Net Sales, Gross Profit, and market share objectives.Collaborated with external agencies to build go-to-market strategies, channel strategies, trade architecture, and brand & shopper marketing support plans from scratch for a new national brand launch. Key strategic elements of role: national promotion and coupon strategy / new product development and launch strategies / go-to-market strategy / channel strategy / trade architecture / IRi category analysis / POS & merchandising / competitive intel / P&L management / cross-functional team collaboration / top account sales meetings / creative problem-solving / agency management

Member of Sales & Distribution leadership team responsible for sales strategies & distribution.Led national strategy and execution related to trade programs, promotions, trade relations, and sales infrastructure. Additionally responsible for strategic management of direct retail business and teams.Key strategic elements of role: program development / promotion and coupon strategy / sales materials content / sales force deployment, compensation, & infrastructure / consumer marketing including in-store, digital, & print (including creative development) / new product development and launch strategies / category management / POS & merchandising / sales measurement & reporting / market research and competitive intel / project management / event planning / forecasting and budgeting to meet objectives

Led, managed, and developed a 5 person sales team responsible for a geography that generates annual revenue of ~$75MMResponsible for developing annual growth strategies and game plan based on analytical indicators. Results: unit led district in volume growth for both USSTB and Black & Mild in 2013Managed key account – Albertsons

Managed a recruiting team of 15 responsible for developing recruiting and training infrastructure for the university and managing the sales internship and campus ambassador programsInitiated & tested first ever target organization program, infrastructure, & goals. Program resulted in 5 new on-campus events and an additional 7 university candidatesWon Rookie of the Year recruiting award in 2013

Built 2010-2012 U of A targeted recruiting infrastructure8/20 student ambassador offers resulted from the programParticipated in the section's Leadership Frontier Awards Peer Recognition Award Ccommittee. Analyzed business trends to create district-level 2013 cigar game plan.Facilitated high-impact sales training program for district sales personnel.

Responsible for business development of a territory totaling ~$25MM in annual revenue. Analyze territory business trends and build strategies to increase Altria brand performance via key account management and in-store category consulting. Analyzed data to create annual business strategy. Utilized these data insights to implement a game plan for the Phoenix, AZ market.Awarded “Gold Buckle” award for selling and implementing a creative merchandising strategy designed to achieve adult consumer connection in the largest Key Account Chain in AZ. The plan was ultimately implemented region-wide in 400+ locationsResults: Achieved the highest percentage of independent stores co-funding the largest-volume brand in the market.Managed development calendar and training process for AZ district internship program.

Built relationships with on-campus administration and professors. Developed student network infrastructure. Initiated first ever Greek Life Recruiting Outreach presentation which developed into a Greek Life Recruitment program implemented at the University of Arizona and the University of Washington.