• Actively maintain a social media presence by posting daily on Facebook and Instagram.• Executed a website redesign on WordPress to include Google Analytics and other pertinent information.

• Conduct monthly market research to assess the profitability of products and overall growth across different social media platforms. • Maintain knowledge of trends and developments in the market in order to identify needs for new products and services.• Develop and ensure consistent, insight-driven brand messaging and communications targeting appropriate customer segments across all social media platforms.• Establish new external partnerships and maintain existing partnerships to establish our "craft beer tribe" in the community.• Create or implement all print ads, posters, merchandise, video, conceptual ideas, and other relevant branding items while staying on brand.• Responsible for internal collateral such as signage for menus, table tents, specialty printouts, etc. • Work with sales to develop and purchase external sales collateral such as banners, tents, glassware, coasters, etc., to better promote our image.• Create and maintain an organized library of quality graphics, sales collateral, and photos.• Participates in team discussions for strategic planning, new product ideas, ad ideas, and other creative endeavors as appropriate.

• Work with management to develop a long-term plan to maintain and grow their following with a strategic social media content calendar.• Coordinate and create social media posts across all platforms using Hootsuite.• Develop monthly reports to monitor and track social media traffic and engagement to review with management.• Engage with customer complaints, compliments, and general interactions, to create a sense of community for patrons.

• Pour beer properly to efficiently minimize product waste.• Verify that gusts are of legal age while staying mindful of NJ state laws regarding alcoholic beverage service.• Maintain full knowledge of beers on tap to appealingly describe the beers and better make recommendations for the guests.• Process orders on a computerized Point of Sale system and uphold strict cash handling procedures.• Collaboratively work with others in order to serve each guest courteously, quickly, and accurately.

• Maintain accurate and attractive merchandise displays, ensuring strategic placement of products to maximize sales.• Effectively operate a POS system to itemize and complete customer purchases.• Fulfill customer service needs by communicating daily with managers and staff to complete tasks.

• Produced engaging social media posts to promote brand awareness (Facebook, Instagram, Pinterest, LinkedIn).• Generated SEO-driven blog posts and videos to creatively promote products and company updates.• Participated in the creation of new products lines and corresponding marketing materials.• Managed and executed marketing automation and email campaigns using Constant Contact. • Presented monthly reports detailing social analytics, growth, and reach, using Google Analytics• Organized travel arrangements and trade show logistics for coworkers and international partners.

• Enforced company values while overseeing all user generated content within the Community Forums.• Established and maintained editorial calendars, writing assignments, and community reward programs. • Met and exceeded sales goals by publishing SEO generated content regarding company products.

• Oversaw the production and implementation of unique content for the website and social media channels.