Hailey Rodriguez Email and Phone Number

- Manage a growing and diversified marketing team consisting of content marketers, digital marketers, SEO strategists, graphic designers, and social media specialists- Actively monitor and analyze key performance metrics for marketing initiatives including social media, email campaigns, and company websites to optimize where needed- Assist in making key decisions for the business and the brand, especially around marketing campaigns and strategy- Collaborates with an external public relations agency to further the brand, building marketing campaigns, writing press releases and coordinating key stakeholders with the media- Oversees the marketing intern program, organizing it's inaugural semester in Summer 2024 and hiring the first marketing intern- Researches, plans and executes all company philanthropic efforts- Utilizes additional softwares including Figma, Canva, Tableau, Microsoft Clarity, SEMrush, and Jira to accomplish marketing goals

- Utilize project management and CRM tools including HubSpot and Asana daily as well as marketing tools such as Stripo and Canva- Strategize, write and edit content for social media posts, blog articles, corporate websites, digital and print marketing collateral, email campaigns, SMS, and more- Design and automate email drip campaigns in HubSpot- Manage external marketing and communications relationships

- Oversees all operations and marketing efforts - Creates and manages social media posts across multiple accounts, growing the Instagram page organically to become a major source of client leads - Regularly updates Wix website and The Knot and Wedding Wire landing pages- Stays up-to-date on current social media trends, such as Instagram Reels- Plans, coordinates and executes weddings and rehearsals for clients year-round- Coordinates hiring and training opportunities for seasonal interns- Currently leading a branding initiative, creating custom planning resources and updated brochures that follow within defined brand guidelines - Created a corporate brand kit for marketing opportunities

- Wrote newsletter articles, news releases and spotlight stories- Updated corporate Wordpress website regularly - Created weekly social media graphics and managed Facebook, Twitter and LinkedIn for multiple corporate accounts- Managed all community programs and philanthropic efforts, including all partnerships, communications efforts, events and meetings involved- Supported 26 cooperatives across the state with communications strategies, content and graphics

- Built and maintained relationships with schools and communities in South Charlotte and Union County- Hosted virtual and in-person events to share the mission of Girl Scouts to prospective families- Encouraged adults to become leaders for the next generation of girls- Utilized CRM tools including Salesforce daily