Hailey Walker Email & Phone Number

Canada

Edmonton, Alberta, Canada

Set the strategy, created product roadmaps, and managed the implementation of three new product ideas for three B2B software and advisory products supporting utility companies with their marketing and communications to residential and business customers across Canada and the US. Helped design 12 market research surveys, set the agenda for three conferences.

Edmonton, Alberta, Canada

Set the strategy and created product roadmaps for three B2B software and advisory products supporting utility companies with their marketing and communications to residential and business customers across Canada and the US. Helped design eight market research surveys, set the agenda for two conferences and five virtual events, and contributed to 32.

Edmonton, Alberta, Canada

Set the B2B brand and marketing strategy for five environmental grants and programs. Led omnichannel marketing campaigns, email marketing, website redesign, customer research, virtual events, and content writing. Led a fundraising campaign that resulted in a 112% increase in new donors and 56% increase in donations compared to the previous year. Built.

Edmonton, Canada Area

Set the B2B communications strategy to reach municipalities about ten renewable energy, energy management, electric vehicle, and energy efficiency programs. Led the Action Centre’s rebrand and marketing for seven program launches which led to allocating over $22M in funding for 680 climate change mitigation projects across Alberta.

St Paul, Alberta, Canada

Set the B2C communications strategy for the County of St. Paul through the Government of Alberta's Municipal Internship Program. Led both external and internal communications campaigns and the website redesign. Built positive relationships with internal and external stakeholders, including businesses, Indigenous groups, surrounding urban and rural.

Canada

Biked across Canada while conducting research for a directed study project, Cooperative Bicycle Shops and Sustainability. This project explored how cycling advocates from bike cooperatives across Canada encourage bike lane development within their local municipalities, and how these practices can contribute to sustainable community development.

Calgary, Canada Area

Led five engagement sustainability projects after redeveloping and implementing creative ideas for programs that engaged over 60 university students. Developed and implemented new strategies for measuring impact.

Calgary, Alberta, Canada

Led the marketing and communications of the on campus, volunteer run bike shop. Responsible for website design, social media, event organizing, and volunteer recruitment and outreach.