Hailey C. Email & Phone Number

Las Vegas, Nevada, United States

• Led the launch of a new direct-to-consumer eCommerce drop-shipping brand within Malouf Companies
• Built operations processes, marketing plans, vendor relations, and product merchandising with limited resources
• Merchandised and marketed over 1,400 SKUs
• Developed pricing strategy, marketing strategy, and profitability strategy for other DTC brands, paving the way for Malouf’s DTC department data-based methodologies for the future
• Analyzed site behavior, conducted A/B testing, and built performance reports for multiple different direct-to-consumer businesses
• Built aforementioned businesses’ profit and loss statements and improved profitability

Logan, Utah, United States

• Established NordicTrack and ProForm’s OTT/CTV and OLV advertising presence
• Managed OTT/CTV, OLV, and display paid media accounts in 8 different countries and 4 different languages
• Expertise in the Trade Desk, Roku, Amazon, Google Ads, and Yahoo Ads
• Led a team of 3 to increase revenue 200% year-over-year and significantly improved NordicTrack and ProForm’s brand awareness across iFIT’s direct-to-consumer eCommerce and retail businesses
• Launched linear TV advertising in Mexico, UK, and Australia

Logan, Utah

• Managed day-to-day social media advertising, A/B testing, influencer marketing, and product placement
• Grew budgets 20X for NordicTrack, ProForm, and iFIT brands
• Expertise in Facebook, Pinterest, Google Ads, LinkedIn, TikTok, Roku, Hulu, and Amazon
• Increased Pinterest ROAS 10X, decreased CPMs 3X, and was subsequently featured in their earnings call report
• Optimized CTR, ROAS, CPMs, and CAC

Phoenix, Arizona Area

• Achieved the record for most revenue closed by an intern team, which cumulated to $226,000 in 2 months
• Sold $45,000 worth of advertising individually
• Responsible for business development by prospecting leads through Salesforce.com, building client relations, pre-qualifying prospective buyers, and conducting sales pitches
• Managed a book of business consisting of 3,000 accounts
• Completed an estimated 4,800+ cold calls throughout the internship

Dallas, Texas

• Generated over $90,000 in revenue during my first summer as a door-to-door solicitor, finishing the season within the top 20% of the company
• Worked 60+ hour weeks and knocked an estimated 4,500+ doors
• Identified and qualified customer needs, developed sales strategies, and negotiated closing prices with an extremely high success rate
• Completed extensive sales training daily over the period of 6 months while learning exclusively from Aptive’s top sales managers

Bachelor'S Degree, Marketing, 3.7 Gpa

Huntsman ProSales Academy Huntsman Marketing Association Women in Business Association

Study Abroad Program, Fall 2018 Semester, International Marketing