• Conducted social media and audience analysis for a high-level Digital Media client, which resulted in a 7-figure deal for her second book• Performed comprehensive analytic research on traditional linear TV and SVOD platforms, leveraging Nielsen data and various vendor resources to aid in client deal-making and collaboration with industry partners.• Presented an analysis of streaming platform trends and expenditure patterns to a bi-coastal team of 30+ analytics professionals, using data from Ampere Analysis and Nielsen.• Identified partnership opportunities for company growth using YouGov data, which were subsequently reviewed by senior leadership for strategic consideration.• Created talent overviews for clients to deliver insights into social media and spotify performance, audience affinities, comparative standings, and demographic data using Blinkfire, Creator IQ, Demographics Pro, Tubular, and Chartmetric.• Developed pitch decks and insights to secure business opportunities with prospective clients.

Growth and marketing for Seen, a social media app founded by Karen Gillan. • Crafted original social media and Seen app content using Canva to attract an audience, leading to an increase in users. • Evaluated retention and engagement metrics, and monitored in-app competitions using Klaviyo, Zapier, and Mixpanel.• Implemented targeted marketing strategies to boost user acquisition and retention.• Distributed marketing emails and text messages to maintain high levels of user engagement using AskNeo and Klaviyo.• Initiated partnerships with creators and collaborated on content development to drive company growth, reviewing thousands of candidates on social media to find those aligned with the company’s brand.• Executed competitor analysis to identify market trends and opportunities.