Hailey Kaufman Email & Phone Number

• Responsible for the sponsorship marketing efforts on multiple multi-year, multi-million dollar contracts throughout the Chicagoland area including but not limited to sports, events, entertainment and community deals• Maintain a calendar with all partner touch-points for the Wintrust brand and cliental to develop strong working relationships with those partners• Strategically plan and implement marketing strategies to grow business while auditing efforts for 100% activation against partner contracts while also researching new potential sponsorships

• Managed and executed contractual elements in a timely manner with high level of attention to detail, navigating and leveraging relationships with IIHF, NHL, NHLPA and USOPC• Developed and presented integrated marketing programs using USA Hockey’s assets to ensure sponsor achieved marketing objectives and reviews of usage and activations to individual partners• Actively contributed to sponsors’ business planning process from strategic planning to ROI measurement by providing insight in sports marketing and hockey marketing

• Lead partnership marketing by managing aspects of each individual client's contract. • Coordinated across various departments, Creative, Operations, Public Relations, Television Production, Ticketing to proactively deliver value to partners. • Provided upper levels of management with consistent reports on partner marketing, partner inventory and partner marketing recommendations in conjunction with administering all aspects of the A/R process: invoice distribution, tracking, internal/external

• Supported Sales Manager in all leads and inquiries by enthusiastically creating new business through networking while continuously supporting current clients. • Managed event production including but not limited to: proposal writing, menu development, equipment, logistics, data management, and billing including weekly/monthly/yearly profit goals. • Worked closely with the Service and Culinary Departments to ensure events were correctly and creatively prepared for and executed on site to clients wishes.

• Assembled and tracked game logs; including sponsorship, production, hockey statistics and entertainment elements for all in-game brand marketing working with all departments, sponsor partners, NHL off-ice officials, NHL players and building personnel. • Supported production, event marketing and general marketing staff as a project lead in terms of design, communication and logistics. • Stepped in as an executive assistant and receptionist mailing, filing and note-taking for VP and Chief levels.

• Engaged in partnership brain-storming, sales-pitches and related projects to grow brand recognition of Blue Jackets and partners. • Face for the Blue Jackets Client Services Team interacting with new and established premium seating clients throughout the year. • Constructed and verified in-game sponsored promotions, signage, and concourse activations documenting and recapping for all sponsor clients on a monthly and yearly report.

Columbus, Ohio Area

• Organized promotional teams, fans, sponsor related variables and production staff for in-game elements including live and pre-recorded segments. • Composed all forty-one home game night scripts encompassing all live components of game night entertainment and the World Cup of Hockey preliminary game of USA vs. Canada. • Rotated daily tasks with the production team for overall run of show clarity, supporting Manager and Director levels.

Sport Industry, Sport Industry, 3.88

Activities and Societies: Block-O, Dunn Sport and Wellness Scholars, Sport Business Club, Dunn Sport and Wellness Scholars Welcome Week.

Bachelor'S Degree, Business/Corporate Communications

Education Abroad Spring Semester 2017