Hailey Kaufman Email & Phone Number

• Responsible for the sponsorship marketing efforts on multiple multi-year, multi-million dollar contracts throughout the Chicagoland area including but not limited to sports, events, entertainment and community deals
• Maintain a calendar with all partner touch-points for the Wintrust brand and cliental to develop strong working relationships with those partners
• Strategically plan and implement marketing strategies to grow business while auditing efforts for 100% activation against partner contracts while also researching new potential sponsorships

• Managed and executed contractual elements in a timely manner with high level of attention to detail, navigating and leveraging relationships with IIHF, NHL, NHLPA and USOPC
• Developed and presented integrated marketing programs using USA Hockey’s assets to ensure sponsor achieved marketing objectives and reviews of usage and activations to individual partners
• Actively contributed to sponsors’ business planning process from strategic planning to ROI measurement by providing insight in sports marketing and hockey marketing

• Lead partnership marketing by managing aspects of each individual client's contract.
• Coordinated across various departments, Creative, Operations, Public Relations, Television Production, Ticketing to proactively deliver value to partners.
• Provided upper levels of management with consistent reports on partner marketing, partner inventory and partner marketing recommendations in conjunction with administering all aspects of the A/R process: invoice.

• Supported Sales Manager in all leads and inquiries by enthusiastically creating new business through networking while continuously supporting current clients.
• Managed event production including but not limited to: proposal writing, menu development, equipment, logistics, data management, and billing including weekly/monthly/yearly profit goals.
• Worked closely with the Service and Culinary Departments to ensure events were correctly and creatively prepared for and executed on site to clients wishes.

• Assembled and tracked game logs; including sponsorship, production, hockey statistics and entertainment elements for all in-game brand marketing working with all departments, sponsor partners, NHL off-ice officials.
• Supported production, event marketing and general marketing staff as a project lead in terms of design, communication and logistics.
• Stepped in as an executive assistant and receptionist mailing, filing and note-taking for VP and Chief levels.

• Engaged in partnership brain-storming, sales-pitches and related projects to grow brand recognition of Blue Jackets and partners.
• Face for the Blue Jackets Client Services Team interacting with new and established premium seating clients throughout the year.
• Constructed and verified in-game sponsored promotions, signage, and concourse activations documenting and recapping for all sponsor clients on a monthly and yearly report.

Columbus, Ohio Area

• Organized promotional teams, fans, sponsor related variables and production staff for in-game elements including live and pre-recorded segments.
• Composed all forty-one home game night scripts encompassing all live components of game night entertainment and the World Cup of Hockey preliminary game of USA vs. Canada.
• Rotated daily tasks with the production team for overall run of show clarity, supporting Manager and Director levels.

Sport Industry, Sport Industry, 3.88

Activities and Societies: Block-O, Dunn Sport and Wellness Scholars, Sport Business Club, Dunn Sport and Wellness Scholars Welcome Week.

Bachelor'S Degree, Business/Corporate Communications

Education Abroad Spring Semester 2017