Clients: Shiner Beer, Diageo, Nike, Liquid Death, NatureSweet, Arajet, Pearl, new business, & more.

Design, conduct, and analyze research to determine the most impactful strategies and marketing campaigns. Uncover succinct human truths and predictive behavioral patterns while developing research processes and data collection algorithms that lead to logical or illogical insights. Work on collaborating with researchers to infuse products and creative campaign work with behavioral insights. Lead research end-to-end, including qualitative and quantitative research. Help execute new-to-world products and new brand development.

Client: Anheuser-BuschWorking closely with our Creative and Account Service teams to drive brand and campaign strategies towards optimum relevance to the consumer to maximize success for the brand at the national and regional level.Focus heavily on brand and consumer insights, shopper marketing, retail programming, brand strategy, and experiential activations.

Clients: Pret USA, WazeWorked on developing annual strategies, while overseeing and working with teams to develop brilliant digital content. Managed deliverables across the business (content, technology, media, data) while ensuring delivery of work is to the highest possible standard. Looked at constant innovation across all deliverables and contributed to our creative process by sharing ideas and experience. Managed relationships with platforms and partners.

Supported the Strategy and Planning team by evaluating and coordinating primary and secondary research as needed, which may include conducting the research, reviewing and synthesizing research output, and developing insightful and useful conclusions. Authored inspiring creative briefs that and rooted in Inspiring Action and translate insights into creative direction.

Clients: Bronx Zoo, Weight Watchers, HelloFresh, Jackson Hewitt, and Affinity Federal Credit UnionParticipated in the development of client marketing strategy while managing day-to-day creative, production, strategy, and media projects internally and with clients. Worked on monitoring and reporting on competitive and industry landscapes. Ensured communication with team members from all departments to ensure projects remain on brief, on time and on budget. Assisted in writing creative briefs with the guidance and feedback of the strategy team.