Hailey Kovach Email & Phone Number

100 W. Michigan Ave, Kalamazoo, Mi 49009

Collaborate with 13 internal organizations to conceive, execute and track business initiatives while producing impactful content for social media, email, press releases and website copy.• Developed brand standards for eight of 13 GHG businesses, including the content creation of the brand story for a new restaurant• Project lead of multiple website launches• Increase K-Wings’ website traffic by 4,164.35% with improved website copy and paid social media ads• Increase Greenleaf Hospitality Group press release pick-up rate by 20% • Increase social media post engagement by 74.47% while decreasing spend by 34.49% YOY

Cement City, Mi

Planned, marketed and executed monthly dealership events while expanding and maintaining online presence with social media and website copy.• Increased average event attendance by 250%• Increased social media output by 200%

Kalamazoo, Michigan Area

• Assisted the professional recruitment team in identifying and attracting candidates for WSI clients (Sourcing)• Maintained web posts for open positions, received applications that resulted from the posts, and distributed them to the appropriate recruiters• Assisted recruiters with market research on companies and positions

Kalamazoo, Michigan Area

As an intern, I gained experience in the different focuses of the human resource management field.Member of the Wellness Committee - Assisted in coordinating, tracking, and organizing wellness activities for the company - Developed and internally marketed a summer wellness program.Communicated company wide projects, information, and news internally Sorted through resumes/applications to assist recruiting chairFinal Project: Planned the GHG Annual Anniversary Event - Communicated with managers throughout the organization - Marketed the event to associates - Built relationships with vendors - Selected and ordered a small gift for each attendee and milestone awards, while staying within budget

Kalamazoo, Michigan Area

As a server at Burdick's, owned by Greenleaf Hospitality Group, I used skills such as time management, multitasking, and teamwork to serve customers food and give them a great dining experience. I enjoyed focusing on exceptional customer service to ensure each customer had a memorable experience and wanted to return.

Bachelor Of Arts (B.A.), Organizational Communication

Activities and Societies: WMU Women's Club Soccer Team (Captain and Club President) and WMU Alpha Lamda Delta Honor SocietyBachelor of Art.

General

Activities and Societies: National Honor Society and Women's Varsity Soccer (Captain Senior Year)Graduated Magna Cum Laude with a 3.98 GPA